Every business that succeeds needs a brand. Something for potential customers to connect with. Here are 10 steps for creating an amazing brand. But what IS a brand? That is something you can learn here with this other presentation: http://www.slideshare.net/brierman/what-is-branding-44135559 But either way, every entrepreneur, CEO, startup, rebel or innovator needs to know what's covered in this presentation. Written and presented by award-winning designer, brand specialist, brand strategist and Fast Company blogger David Brier. Find out more at http://www.RisingAboveTheNoise.com