3 things to forget, learn and change to leverage Facebook + Instagram advertising solutions in 2019

1. The present and near-future of
Facebook + Instagram advertising
codalab.eu
Lkdn: bricechalopet

2. THE EXPERTS FOR FACEBOOK AND INSTAGRAM ADVERTISING
WHO WE ARE
Codalab helps online advertisers get
the ROI they need by developing
a data-centric understanding of their
conversion path and leveraging
Facebook entire family of apps
(Facebook, Instagram, Messenger,
WhatsApp) and solutions (advertising,
insights, communication)
MENLOOK
c-monetiquette.fr
Brice Chalopet
Founder of Codalab

3. THE EXPERTS FOR FACEBOOK AND INSTAGRAM ADVERTISING
OUR SERVICES
▸ Advertising campaigns: from auditing
the client to defining the strategy,
including setup, optimisation and
reporting
▸ Reporting: create personalised
reporting dashboards that enable
analysing all the KPIs in real time
▸ Training: on all Facebook + Instagram
topics (paid and organic topics) and
their tools (Ads Manager, Facebook
Analytics, Business Manager, etc.)

4. THE
ALGORITHM
THE PIXEL
THE ASSETS
Learn
SECURITY
STRATEGY
ANALYSIS
Change
FACEBOOK
PRE-2018
DESKTOP
(ALMOST)
LOW CPM
Forget

5. 3 things to
forget

10. https://www.wordstream.com/blog/ws/2019/03/25/online-advertising-landscape

11. https://techcrunch.com/2019/04/18/instagram-no-lik

13. https://www.marinsoftware.com/resources/benchmark-reports/reports/q4-2018 https://www.theverge.com/2019/4/15/18311406/facebook-news-feed-stories-interface-test-horizontal-scrolling

19. 3 things to
learn

21. Options create complexity
OBJECTIVES
13
COMBINATIONS
x 6
FORMAT
x 4
PLACEMENTS
x 15 x 11 = 51,480
DEVICES TARGETING

23. TOTAL VALUE ADVERTISER
BID
ESTIMATED
ACTION
RATE
USER VALUE= x x
Know / bid your
true value
‣ Optimise for
the right action
‣ Optimise your
website
conversion rate
‣ Get 5
conversions /
day
‣ conversion rate
ranking
‣ Respect your
audience
‣ quality ranking
‣ engagement
rate ranking
Maximising advertiser value
Optimising consumer
experience

24. A pixel is worth a thousand insights
Build audiences
for website visitors
Optimize
for conversions
Measure
cross-device conversions
The Facebook Pixel and SDK are the backbone for successful campaigns on Facebook

27. https://www.facebook.com/ads/library/

28. 3 things to
change

29. https://www.facebook.com/business/news/tips-to-keep-your-facebook-account-and-business-page-secure/

30. HOW TO BUILD AN INTIMATE RELATIONSHIP WITH OUR CLIENTS AND INCREASE
LIFETIME VALUE
DIGITAL STRATEGY
▸ Discovery
▸ Branding | Inspiration | Recommandation
▸ Get the brand discovered and recommended
▸ Purchase
▸ Stimulation | Reduce friction
▸ Transform the interest in purchase
▸ Post purchase
▸ Follow up | reengagement
▸ The first purchase is just the beginning of the relationship

31. ADS MANAGER INSIGHTS

33. THE
ALGORITHM
THE PIXEL
THE ASSETS
Learn
SECURITY
STRATEGY
ANALYSIS
Change
FACEBOOK
PRE-2018
DESKTOP
(ALMOST)
LOW CPM
Forget