14. T O O L O N G -
D I D N ’ T R E A D
• Not one single comment
• Lowest page time on
google analytics
• I will read that later
• Too much like hard work
15. T O O W I D E -
D I D N ’ T R E A D
• Can’t scan to find the key
points
• Jump up and down when
moving to next line
• Difficult to concentrate
• Too much like hard work
16. T O O D E N S E -
D I D N ’ T R E A D
• Looks boring
• College term paper
• Hard to concentrate
• Too much like hard work
20. F O C U S O N
T H E W O R D S
• No distractions
• Concentrate on expressing
your thoughts
• Formatting comes later
• No misunderstanding
21. S H O R T E R I S
B E T T E R
• Easier to read
• Quicker to read
• Forces you to be precise
• No misunderstanding
22. T H R O W
G R A M M A R O U T
• Short sentences
• One idea per paragraph
• Bullet point lists are good
• No misunderstanding
23. S I M P L I C I T Y
• Reduce the word count
• Remove introductions and
detailed explanations
• Reduce complexity and
increase readability
• No misunderstanding
29. S P 0 I L E R S
• Tell them what you are
going to tell them at the
beginning
• Then tell them what you
said you were going to tell
them
• Summarise what you just
told them
• No one likes spoilers!!
30. “ S I M P L I C I T Y I S T H E
F I N A L A C H I E V E M E N T … ”
F R E D E R I C C H O P I N
39. C O N C I S E A N D
I N F O R M AT I V E
• Short
• Rich in information
• Have meaning without the
full content
• Honest
40. M Y W O R S T
H E A D L I N E
• Top 10 Joomla Extensions
• Misleading
• (Dishonest)
• Clickbait
41. M Y B E S T
H E A D L I N E
• Joomla 3.4 Hidden SEO
Secret - Revealed
• Everyone likes a secret
• Clear and accurate
description of the content
• Shared on social media
42. T O P T I P
H T T P : / /
W W W. P O R T E N T. C O M /
T O O L S / T I T L E - M A K E R
43.
44.
45.
46.
47.
48.
49.
50. “ O N A V E R A G E , 8 O U T O F 1 0
P E O P L E W I L L R E A D H E A D L I N E
C O P Y, B U T O N LY 2 O U T O F
1 0 W I L L R E A D T H E R E S T ”
C O P Y B L O G G E R . C O M
55. R E C O M M E N D E D R E A D I N G
J A K O B N I E L S E N
H T T P : / / W W W. N N G R O U P. C O M /
S T E V E K R U G
H T T P S : / / W W W. S E N S I B L E . C O M
B B C
H T T P : / / W W W. B B C . C O . U K /
A C A D E M Y / J O U R N A L I S M