The impact of innovation on travel and tourism industries (World Travel Market-Brian Solis)

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From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.

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The impact of innovation on travel and tourism industries (World Travel Market-Brian Solis)

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Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists. Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.

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In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods. Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design. For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/

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If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.

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What many people don’t know is that my obsession with social media and technology all started with Football. It was my first year of University and because things like Facebook didn’t exist, I procrastinated by writing a daily Fantasy Football blog for SportingNews.com. In fact, my blog brought quite a bit of success and generated a loyal following. After about a year of blogging about Football and helping people all over the world win their first championship, I decided to start a business from it. I integrated my blog with an eCommerce platform selling Football Memorabilia and had enough to cover tuition for two more years. To be blunt, I’ve been a Fantasy Football junkie ever since and have learned a lot along the way. Many of the lessons I learned through this journey I’ve applied to my marketing and entrepreneurship career. Here are some of the most important insights and tips I’ve learned over the last few years from playing Fantasy Football. Use these insights wisely and take your business to the next level while start getting closer to achieving success. To learn more about me and my thoughts on business and life, visit: www.rosssimmonds.com www.twitter.com/thecoolestcool

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Visit the Ethos3 blog (http://buff.ly/1B8ehRa) to get the full scoop on these tips. By reading the Ethos3 blog post, you will learn how to tell stories that will captivate even the most challenging audiences. If you need help creating professional presentations, email us at: info@ethos3.com Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com

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It’s so hard to have engaged employees. It’s such a delicate thing to try and get right because employees can be fragile. As a manager, you have to do everything in your power to make sure employees are happy and engaged at all times. Usually, the problem is the boss, and not things like the company, mission statement, or co-workers. If you know that your boss is the biggest problem, there are ten things that they do to kill motivation. If you’re a manager and you’re reading this, make sure you avoid these mistakes to ensure that your employees are engaged during work. The secret to good leadership is to be authentic. Be honest with your staff. Read more on Officevibe blog: https://www.officevibe.com/blog/10-kill-employee-motivation like us on Facebook!: www.facebook.com/officevibe

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How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves? Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.

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SparkPost is so excited to celebrate National Pride Month! It's a time where people come together to honor, celebrate and support the LGBTQ community. There are local events and celebrations that recognize how far we've come, in our country and across the globe. It's also a time to consider the work still needed to be done to support these individuals in our families, friendship circles and in the workplace.

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Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action. In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.

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Learn how to convince others of your UX ideas by understanding them. We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.

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A book review by Michael B. Pasco, Professor, Graduate School of Business, San Beda University, Philippines. It is amazing that Solis foresaw the need for digitalization strategies and alarmed different companies before the great requirement occurred during and after the pandemic. Today, we observe the future of business as being affected by developments in information, as he portrayed. The reader of the book gains an awareness of the predicted conditions that made them calm, composed, and in control of their activities during and after the COVID-19 pandemic. One can learn more business and management techniques from this book. I experienced to achieve organizational heights instead of firm’s losses because of the readiness, and the processes that Solis guided. More efficient marketing investments and inter-organizational communication were improved faster, leading to normal business as usual. While he elaborated different frameworks to justify his arguments, there are a lot of scenarios that the business communities are now aware of to validate his principles and recommendations in the book. Furthermore, readers can learn that the structure, technologies, and infrastructure needed to adapt to the new normal are mandatory. Business, management, and academic communities should read this book and evaluate the fulfillment and the gaps between the premises. These efforts will drive the implementation and advancements of different digitalization business models to prevail in the new normal. Publication Link: https://www.abem.ca/x/JABEM-2024-V4N1.pdf

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Müşteri odaklı şirketler, müşteriyi organizasyonun merkezine koyduklarına işaret ederler ki bu harikadır. Ben müşteri davranışlarını ve eğilimlerini takip eder; yolculuklarını, temas noktalarını, hizmetleri ve ürünleri ters mühendislikle incelerim. Öncelikle müşteri deneyiminin tanımından başlamak gerek. Müşteri deneyimi, bir müşterinin şirketinizle etkileşimlerinin toplamını, her aşamada markanız hakkında nasıl hissettiklerini ve markanızın akıllarında nasıl kaldığını ve tüm o adımların deneyimi bütünsel anlamda nasıl etkilediğini ifade eder. -nin ekini ekleyerek müşterinin deneyimi demek, müşteri deneyimine (CX) dair bakış açımızı, onların bakış açısına döndürür.

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In 1985, Christopher Vogler, a Disney story analyst and student of Joseph Campbell, wrote a seven-page memo synopsizing the myth-master’s description of the archetypal Hero’s Journey, culled from thousands of years of stories, myths, legends and fairy tales. It was far from the first time Hollywood heard of Campbell--he’s been a conversational staple at least since George Lucas cited his influence on “Star Wars"--but outside of a few screenwriters, critics and academics, precious few people had actually read “Hero with a Thousand Faces.” So Vogler’s memo became a sort of a Cliff’s Notes for Hollywood literati and it soon began a journey of its own. Dawn Steel in 1987 asked Vogler for a copy and made it required reading for Paramount executives, producers and writers. Other studio story departments followed suit. The memo grew to a 15- and then a 40-page essay as Vogler continued to test and refine his ideas, talking with colleagues at Disney, friends at other studios and students at the UCLA Writer’s Program, where he teaches a story analysis class. Writers, producers and actors asked for copies. Among them was Jeff Arch, who, among other projects, wrote the story for “Sleepless in Seattle” and co-wrote the film’s screenplay, says Vogler’s work is “brilliant.” “Every time I write something, I run each charcter throuh the system Chris has outlined,” says Arch. Finally, the memo made the ultimate metamorphosis; Vogler write “The Writer’s Journey: Mythic Structure for Storytellers & Screenwriters.” Published last year, the book presents the Hero’s Journey in 12 stages. Link to the original: https://livingspirit.typepad.com/files/chris-vogler-memo-1.pdf

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By Brian Solis In a world where digital technology is evolving faster than organizations can adapt, it’s no secret that companies are investing in digital transformation and corporate innovation. But who is leading the charge? Often, it’s the individuals who share a deep expertise and passion for digital. And while these “digital change agents” are striving to bring change from within their respective group in the organization, they aren’t necessarily seasoned or trained at navigating the cultural dynamics that drive change throughout an organization. With support and guidance from the C-Suite, change agents spread digital literacy, drive collaboration between silos, build internal bridges with executives, and help accelerate their organization’s progress across the “Six Stages of Digital Transformation.” The Digital Change Agent’s Manifesto is the result of more than five years of research and 30 interviews with those who have led digital transformation initiatives within the world’s most renowned brands, including Coca-Cola, Equifax, FCC, NFL, Samsung, Starbucks and Visa, among many others. Key Takeaways: Although digital transformation is one of the biggest trends in business today and companies are investing heavily in new technologies and innovations, many still do so as a grassroots effort driven by expert individuals — digital change agents — across the organization. Digital change agents are passionate about digital innovations and ardent believers in their potential to help the organization succeed — but are sometimes reluctant to step into a leadership or change-management role Change agents can rise from anywhere in the organization and often begin as digital advocates — employees who introduce or promote new digital ideas or products — and can eventually progress to experienced transformers To garner support across the organization, change agents quickly realize that they must acquire basic change-management skills if they are to secure cross-functional collaboration and leadership support Without support, digital change agents may become disenchanted and lose moral and seek to take their expertise and passion elsewhere

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In Madrid, Spain, Salesforce and Accenture hosted economist Linda Yueh and digital anthropologist Brian Solis to share their respective outlooks regarding the impact of the global pandemic on the economy, businesses, and human behavior. During her presentation, Linda Yueh focused on our approach to the current economic climate, offering an outlook of what the years ahead may bring, and reflected not just on how to live with the virus, but how to prosper alongside it where possible. At the beginning of his presentation, Salesforce Global Innovation Evangelist Brian Solis emphasized that he can already see the light at the end of the tunnel. Even though his work is focused on innovation, digital transformation and the future of markets, Solis has dedicated the last two years to studying how digital transformation affects us as individuals, as human beings, and its impact on the role we play in society. “There came a time when I personally felt anxious about the daily influence of digital on my life and I wanted to explore why I felt so affected by technology and also what to do about it.” Following is a report that summarizes the presentation of Yueh and Solis along with the conversation that ensued. The attached report includes 11 key takeaways to prosper in a post-pandemic economy.

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Exhibitor cover story in March 2011 features Brian Solis on the socialization of business, a topic that's probably more important today. Social media is infiltrating our societal psyche with brute force. But what does that mean for the face-to-face marketing industry? According to author and digital sociologist Brian Solis, it means we are in the throes of a revolution that will ultimately, and irreversibly, change the exhibit and event marketing landscape. www.briansolis.com @briansolis

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Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation. Audio Interview: https://www.customerfirstthinking.ca/digital-darwinism-an-interview-with-brian-solis-global-innovation-evangelist-salesforce/

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Digital transformation (DX) is shaping the future of business. While it can mean different things to different leaders, DX is about migrating from on-premises and labor-based models to the cloud, then complementing migration with cloud capabilities and agility. But to stop there would miss the full potential of using the cloud to enable DX. The potential of DX is the sum of its parts: “digital” and “transformation.” Explored in isolation, we’re limited to either the constant pursuit and implementation of new technologies that enhance capabilities or a focus on change to modernize and become more efficient and innovative. Combined, they represent the future of business, how it operates, how it serves customers and employees, and how it adapts to industry evolution. DX is continuous, never ends, and never a “won and done” series of checked boxes. DX is how organizations continually respond to disruptive events, trends, and technologies – beyond IT. The most effective partners in a DX journey explore existing states and capabilities within, benchmark those results against industry best practices and customer needs, and apply those insights to a strategic digital transformation plan of their own. Future-proofing public sector and commercial businesses starts with future-proofing partner businesses. The PTP is an accelerator to drive DX and business modernization from B2B all the way to B2C. The PTP provides partners with the guidance to accelerate the development of their AWS skills and expertise to better serve their government, education, or nonprofit and also commercial customers’ journeys to the cloud. Introducing the AWS Partner Transformation Program eBook For PTP partners to get started, AWS created a DX playbook “The AWS Partner Transformation Program: Setting the Stage to Transformation Your Business.” The eBook explores digital trends, DX methodologies, and the needs and areas of opportunity for partner organizations. The eBook can help PTP partners chart a “transformation plan” to set the stage for their customers’ digital transformation. The time is now to future-proof your business to future-proof your customer's business.

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Pour ce qui est du numéri- que, CREA, l’école de comm’, fait toujours fort. L’une de ses promos est pla- cée sous le parrainage de Bertrand Perez, le patron de Libra, l’association chargée de piloter la monnaie virtuel- le de Facebook (même si cel- le-ci est bien chahutée). Et mardi, ce sont quelques-uns des meilleurs spécialistes du numérique qui ont été ac- cueillis lors du 11e CREA Digital Day, une plateforme de réflexion passionnante, quoique pas exempte de quelques tics, où chacun semble singer Steve Jobs. Reste qu’il y avait des pointu- res, comme Brian Solis, gou- rou américain du numéri- que...

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Rakuten Ready, the location-centric mobile commerce platform that takes the friction out of the mobile order-ahead experience for thousands of stores and restaurants, and Brian Solis, unveiled a benchmark study enlisting secret shoppers to evaluate the Order for Pickup customer experience and wait times at 25 top quick-service restaurant, retail and grocery brands across the U.S. Based on Rakuten Ready order data, customers who waited less than 2 minutes were four times more likely to be repeat, loyal customers. A few brands are actually meeting and exceeding this wait time expectation for in-store pickup. “Smartphones and apps like Uber, DoorDash, GrubHub and Postmates have rewired customer behaviors and expectations and changed the game for retailers, quick-service restaurants and grocery,” said leading digital analyst, CX expert and author Brian Solis, who led the report's development. “Brands must now rethink business and operational models to not only keep up with evolving customer demands but also grow new markets. Those that do win. Those that don’t will lose.” www.briansolis.com

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Can Quantum solve all of our Business problems one day? At the NASSCOM National Technology & Leadership Forum 2020, leading digital analyst and keynote speaker Brian Solis was asked to share his views on the state of Quantum Computing and his views on how enterprise organizations need to act today. To book Brian as a speaker, please visit briansolis.com/speaker. For more about Brian and to learn more about how to work with him, please visit briansolis.com -- Quantum computing is a candidate for a breakthrough in technology that can happen anytime in the next decade. Complex problem solving would be enabled once this technology matures and shows a significant potential in creating value across multiple industries one of them being healthcare drug discovery. The question that arises is what should companies do in order to prepare themselves for these radical upgrades in tech and how business partnerships will evolve over time to achieve leadership in this sector of technology?

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No predictions here...just 11 important trends that are shaping CX and marketing landscape in 2020 and beyond. Leading digital analyst, author and keynote speaker Brian Solis breaks down these trends to help brand executives, consultants and marketers think differently (and holistically) about operational and strategic investments in CX and marketing. Brian admits that there are certainly more than 11 trends to follow, but in the context of this conversation, he focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the dots to native, end-to-end experiences. Hire Brian as a speaker: briansolis.com/speaking Work with Brian: briansolis.com/partner About Brian: briansolis.com

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Leading digital analyst, anthropologist and keynote speaker Brian Solis shares insights from his research into the most progressive retailers changing the innovation game. Work with Brian on research, advisory/strategy or have him speak at your event or with your executives. brian@briansolis.com - www.briansolis.com To understand the state of retail innovation, Brian interviewed 12 top retail executives at some of the industry’s most-recognized brands. He set out to learn how leading retailers are responding to digital disruptions — and staying ahead of them. We also aimed to uncover the challenges they face and the strategies that are making an impact. His interviews and third-party research showed that retailers engage in these five strategies: Constantly map the customer journey to create smooth cross-channel customer experiences. Engage in deep consumer research. Prioritize innovations that target the connected consumer. Invest in formal innovation programs. Cultivate the necessary digital skills across the organization. The insights from some of the most successful retailers can offer guidance on how to stave off disruption and keep pace with an evolving retail landscape. To understand the state of retail innovation, we interviewed 12 top retail executives at some of the industry’s most-recognized brands. We set out to learn how leading retailers are responding to digital disruptions — and staying ahead of them. We also aimed to uncover the challenges they face and the strategies that are making an impact. Our interviews and third-party research showed that retailers engage in these five strategies: Constantly map the customer journey to create smooth cross-channel customer experiences. Engage in deep consumer research. Prioritize innovations that target the connected consumer. Invest in formal innovation programs. Cultivate the necessary digital skills across the organization. The insights from some of the most successful retailers can offer guidance on how to stave off disruption and keep pace with an evolving retail landscape.

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For companies faced with the prospect of “Digital Darwinism,” the hardest part is evaluating what need to be changed first. In Brian Solis' deepest dive into Digital Transformation yet, he created a maturity model that helps companies assess exactly where they are, and where they need to be on the road to digital transformation. After several years of interviewing those helping to drive digital transformation, we have identified a series of patterns, components, and processes that form a strong foundation for change. We have organized these elements into six distinct stages: Business as Usual Present and Active Formalized Strategic Converged Innovative and Adaptive Work with Brian to develop research, thought leadership or strategy to survive and thrive in an era of digital Darwinism. brian@briansolis.com - www.briansolis.com | Hire Brian to keynote your next event! www.briansolis.com/speaking

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