Brian L. Burns is a freelance copywriter who helps startups, small businesses, and others improve their branding and communications through writing. He discusses how copywriting can be used for websites, blogs, emails, social media, and more. Burns also provides tips for writing concise "About" pages that introduce a company or person by stating who they are and what they do in a simple, honest way. He encourages practicing writing one's own About page.

1. COPYWRITING AND
SOCIAL MEDIA
Brian L. Burns

2. MORE ABOUT ME
Brian L. Burns
Fulltime Freelance Copywriter
I work with startups, small businesses, and anyone looking
to build their brand, communicate better with their
customers, or form a community around their products.

3. MORE ABOUT COPYWRITING
WRITING
IS
EVERYTHING

4. MORE ABOUT COPYWRITING
NOTE: Writing really isn’t really everything. Definitely don’t
let this guy tell you different

5. THE USES OF COPYWRITING:
Websites
Blogs
Newsletters/Email Marketing
Correspondence/Customer Service
Social Media Profiles/Tweets
ETC...

6. ABOUT PAGES
About Pages are a chance to succinctly state Who You Are,
and What You Do... seldom more, and never less

7. ABOUT PAGES -- EXAMPLE
http://brianlburns.com/about

8. ABOUT PAGES -- EXAMPLE
http://twitter.com

9. ABOUT PAGES -- EXAMPLE
http://prophotorental.com/about.asp

10. ABOUT PAGES -- CONCEPTS
Who You Are
What You Do
Simple, Honest, and Humble. NOT Braggy.
Casual, Direct, Conversational. Human-to-Human.
Leave Room For More.

11. ABOUT PAGES -- PRACTICE
Now YOU do it!

12. CONTACT ME
802.318.6152
b@brianlburns.com
twitter.com/brianlburns