3. say
do
think
fell
Empathy map foi improve the creative process in games industry
“I´m always creating new things”
“Sometimes is very hard to understand what my
employers want”
“We wastes much time working in our desks”
“The better part of my job is planning together with
my team colleagues, mainly when we occupy
differents workstations”
Emphasis in voice and gesture when
described your job with team colleagues
Seemed tired when spoken in solo routines
Schedule activities for improve dialogue
between the team colleagues
Create spaces that stimulates the work in
group
Dialogue and change ideas are important to
improve the creative process
A “closed” schedule bring limits to creative
process
