1. A Compendium of Knowledge for Professional Excellence
Media Kit
“The Food Industry Digest”
WWW.THEFOODINDUSTRYDIGEST.COM
2. The Food Industry Digest
CONTENTS
2
TFID Media Kit
BUSINESS DESCRIPTION
We offer new InfoWebs bringing
information, strategies and knowledge to
the business table (from our experience
inside the Food Industry).
Content Marketing (CM) puts your
company in complete control of the
message they want to deliver, sending
a specific and targeted message to a
specific and targeted audience.
“The Food Industry Digest” is a
professional website focused on
making learning tools to improve
productivity for Food Industry
professionals in their careers.
We offer comprehensive compendium
Food Industry master references.
03
09
13
CONTENT VS
TRADITIONAL MARKETING
ADVERTISING GUIDELINES
ADVERTISEMENT
DESCRIPTIONS & SIZES
Advertisement Silhouette, Descriptions
& Sizes.
18
When you request a Media Kit, our system
automatically sends a link to view and
order an Advertising Service Agreement
and Advertising Rate Price List. After
placing your order, a completed Service
Agreement with Pricing (Addendum “A”)
is e-mailed.
MEDIA KIT AND AD PRICE LIST
The Food Industry Digest
The Food Ingredient Digest
3. The Food Industry Digest
Media Kit
3
A Compendium of Knowledge for Professional Excellence
“Business Description”
THE FOOD INDUSTRY DIGEST
WWW.THEFOODINDUSTRYDIGEST.COM
4. The Food Industry Digest
Media Kit
But we are very different from
any of those Companies:
We offer new InfoWebs bringing information,
strategies and knowledge to the business
table (from our experience inside the Food
Industry).
We offer Food Industry news feeds delivered
by specific market segments.
We offer comprehensive compendium Food
Industry master references.
We offer master references divided by
Markets and sub-segments.
We offer master references divided by
Ingredient functions.
We offer proprietary educational systems
specifically designed to duplicate the
architecture of the Food Manufacturing
Industry.
We offer a “Content Marketing” advertising
platform connecting Food Ingredient
Suppliers with Food Product Development
Professionals.
We offer elevation of the “collective intellect”
of your company along with your business
partners.
4
Why select our advertising
program?
"The Food Industry Digest"
"The Food Ingredient Digest"
Why should you prefer to
spend your advertising
dollars with us?
Our competitors offer a general
news feed with a company
directory.
5. The Food Industry Digest
Business Description:
"The Food Industry Digest"
"The Food Ingredient Digest"
5
We are Publishers of Professional Food
Manufacturing InfoWebs that focus on the
Content Marketing platform of Digital
Advertising.
Our digital specialty platform is the
newest and fastest growing area of
advertising, with current company
budgets using about 40% of their annual
budgeted funds in this target area.
We are a third party marketing platform
bringing information, education and
knowledge to Professionals employed in
food manufacturing companies together
with food ingredient Supply companies.
Over 91 % of companies today are
concerned about their ability to deliver
quality high value content, and our
specialty InfoWebs fill and complete that
specific void.
Content Marketing functions on a number
of hallmarks, the most important being a
model of bi-directional communication.
Our website content is designed as
educational and informational content for
our target Market --- Professionals
working in the Food Manufacturing
Industry.
Media Kit
6. The Food Industry Digest
We are a Food Manufacturing Industry “Premium Content”
provider because:
We are designed for specific use as a Food
Industry master reference.
Our premium content is defined as excep-
tional high value educational content
enhanced with “ISM” learning models.
Our premium content has the added reward of
providing knowledge greater than the sum of
our written words.
Our InfoWebs offer interactive components to
encourage two way communication between
Food Manufacturers and Food Ingredient
Suppliers.
Our InfoWebs are designed to stimulate Food
Product Development Professionals thoughts
to look at new and creative ways to design
and engineer original food formulas and
re-formulations of existing food products.
We are different than any other highly
valued Content Publisher or Advertising
Company for a variety of reasons.
6
Media Kit
Business Description:
"The Food Industry Digest"
"The Food Ingredient Digest"
7. The Food Industry Digest
We are a “Specialty Content” advertising provider because:
We use specialty compendium (or streamlined)
formatted content.
The Food Industry Digest uses specialty
Intellectual System Models (ISM’s) to accelerate
and ease reader visualization and
comprehension.
91% of all companies say they need high value
content but do not have it, and most are not sure
how to get it. We provide the high value content
as a master reference on a neutral court.
Our “Digests” deliver content in the same
structure as the Food Manufacturing Industry is
constructed. We believe this mental repetition of
structure visualization will improve your
individual and your co-workers collective
intellects.
Suppliers have specialty choices to deliver
targeted advertising in Food Industry Markets; or
use targeted advertising in Food Ingredient
Functions; or both.
We are different than any other highly
valued Content Publisher or Advertising
Company for a variety of reasons.
7
Media Kit
Business Description:
"The Food Industry Digest"
"The Food Ingredient Digest"
8. The Food Industry Digest
Our InfoWebs (informational websites) provide content and
advertising space to Ingredient Suppliers in a “Unique”
fashion.
The “Digests” are built on a non-partisan third
party platform to deliver targeted content.
We offer two-way interactive communication
between Food Manufacturers and Food
Ingredient Suppliers without partisan influences.
Our “Digests” Communicate with company
personnel at all levels : Executive Management,
New Product Development Scientists, Sales &
Marketing Personnel and Administrative Staff.
Every company using our “Digest” InfoWebs
benefits by elevating the "collective intellect"
(aka. Mind Power) of your entire company.
The “Digest” InfoWebs are Professional
concentric, appealing to both ingredient
suppliers and manufacturers of food products.
8
We are different than any other highly
valued Content Publisher or Advertising
Company for a variety of reasons.
Media Kit
Business Description:
"The Food Industry Digest"
"The Food Ingredient Digest"
9. The Food Industry Digest
A Compendium of Knowledge for Professional Excellence
“Content vs. Traditional Marketing”
Media Kit
THE FOOD INDUSTRY DIGEST
9
WWW.THEFOODINDUSTRYDIGEST.COM
10. The Food Industry Digest
10
Content Marketing (CM) puts your
company in complete control of the
message they want to deliver, sending a
specific and targeted message to a
specific and targeted audience.
CM develops trust and credibility through
“The Food Industry Digest” online
platform, and further enhanced by social
media like LinkedIn, Facebook, etc....
This meeting place is driven by a forum of
high value content, connecting your brand
with your customers to build brand loyalty
and separates you from your competitors.
CM exemplifies “two-way communication”
between a company and its customers.
Your company uses “The Food Industry
Digest’s” high value content to attract and
connect you with your targeted customer.
Our knowledge based platform has you
prepared when your customer is ready to
act.
Connects Supplier and Customer with a
two-way dialogue, allows both parties time
to respond and delivers superior results.
This system builds trust and delivers
strong business relationships
Content Marketing:
Media Kit
Business Description:
"The Food Industry Digest"
"The Food Ingredient Digest"
11. The Food Industry Digest
Media Kit
Business Description:
"The Food Industry Digest"
"The Food Ingredient Digest" Traditional marketing loses more & more
of its’ effectiveness to CM every day.
Fewer viewers see a specific TV channel
which sent your message in an
undirected broadcast fashion to the
masses (maybe 17%).
Contrast this to CM where we can target
100% of Food Manufacturing
Professionals on “Linked-In” social media
and deliver your company message with a
100% success rate.
“The Food Industry Digest” can connect a
targeted audience, with a specific
message, on a high value content
platform, building trust and collective
intellect between two business partners.
Traditional Marketing is a less effective
way to spend your advertising dollars
because it does not send a targeted
message.
The advertising world is evolving into the
highly valued Content Marketing system
“The Food Industry Digest” uses based on
information, intellect and knowledge.
This system is the new way to build
loyalty, trust and long term business
partnerships.
11
“Content vs.
Traditional Marketing”
12. The Food Industry Digest
12
“NEW” CONTENT MARKETING TRADITIONAL MARKETING
Thinks of their Customer first.
“Pulls” Customer in with specific
and relevant information.
“Pushes” generic Advertiser-to-
Customer message.
Costs Less = more precise by
Targeted message.
Costs More = less precise by
Broadcast message.
Reaches customers thru content
driven Internet @ social media.
Reaches customers thru TV,
Magazines & newspapers.
Measured by many different metrics:
ic/1,000; # clicks, Sales $ etc…
Engagement only measured in
Sales $.
Thinks of their Company first.
Two-way conversation. One-way lecture.
Targets a specific Customer. Broadcasts to everyone.
Information rich long life message. Short term buy now strategy.
Internet & intellect connect partners. Geography connects partners.
Focused on Consumer needs. Focused on products and services.
Contact before & after the sale.
Contact only before sale, minimal
contact after sale.
Changes track fast because Internet
is a virtual network.
Slower changes due to cost of
inventory, printing and production.
Vs
13. The Food Industry Digest
A Compendium of Knowledge for Professional Excellence
“Advertisement Guidelines”
Media Kit
THE FOOD INDUSTRY DIGEST
13
WWW.THEFOODINDUSTRYDIGEST.COM
14. The Food Industry Digest
Advertisement Guidelines:
“The Food Industry Digest” is a
professional website focused on making
learning tools to improve productivity for
Food Industry professionals in their careers.
“The Food Industry Digest” is not a site for
any advertiser to spam large numbers of our
members with unprofessional or
controversial advertising. We expect the
messages and quality of advertisements
purchased through “The Food Industry
Digest” and displayed on our InfoWebs to
be collectively more professional than other
online company advertised products and
services.
These Advertising Guidelines represent an overview of minimum acceptable standards for
placement of advertising through “The Food Industry Digest”. Any advertisement that violates
any of the guidelines listed below will be removed from our InfoWebs, and further action may
be taken. “The Food Industry Digest” reserves the right to interpret, determine the content
meaning, judge the degree of professionalism and appropriateness of any advertisement on
our websites. We also reserve the right to remove or take other actions deemed necessary
against any advertisement judged unsuitable for our website.
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Honesty of Information:
We will not permit any deceit, lies or misrepresentations in your ad.
Your company’s product or service must be described in the advertisement with the
same accuracy as your own product literature and professional documents reflect.
Any misleading information will be asked to be removed or your advertisement will
be cancelled and a new ad submission will need to be approved.
Do not make misrepresented, deceptive or inaccurate claims about any of your
competitor’s products or services.
Do not advertise any prices or offers that are not true. All advertised discounts, offers,
or prices must be easily discovered on the destination URL of your ad.
Do not imply any affiliation with “The Food Industry Digest” or any other unaffiliated
products or services).
15. The Food Industry Digest
Do not use excessive capitalization in
your ad, as it represents shouting or
verbiage in a demeaning way. Excepting
any valid acronyms, words should never
be fully capitalized in your ad.
Do not use any inappropriate
punctuation, repeat punctuation or use
more than a single exclamation point in
your ad.
Do not use any symbols (i.e. *, @) in a
manner that differs from its standard
meaning. Do not use a symbol in
replacement of a letter ('cl!ck').
Do not repeat words or phrases in your
ad.
Please use correct spelling and grammar
in the text of your ad.
Do not use foul, inappropriate or
unprofessional language in your ad.
Do not use language that could be
considered derogatory or offensive
by any person reading or viewing
your ad.
InfoStar Media LLC is the sole judge
of the appropriateness of any words
or phrases in your advertisement.
15
Ad Text and Wording: Do not use
non-standard spelling, grammar, capital-
ization, punctuation or repetition in your
advertisements.
Language: Do not use inappropri-
ate or unacceptable language in
your ad
Behavior: Do not deceive, confuse,
or otherwise degrade the experience
of members who click on your ad.
The domain of your Display URL and
the domain of your Destination URL
must match.
All members must be sent to the
same destination URL and landing
page when they click on your ad.
Do not send members to a landing
page that generates a pop-up.
The landing page must allow users
to use the browser's 'Back' button
and return to the page that the ad
was displayed on.
Advertisement Guidelines:
16. The Food Industry Digest
Your ad must not include any text
considered as an infringement upon
the copyrights or trademarks of other
parties unless express permission has
been granted by the copyright or
trademark owner (s).
Copyright and Trademark owners can
send any concerns about the use of
their trademarks to “The Food Industry
Digest” Customer Service Department.
Any ad found to be infringing on the
trademark of a complainant will be
removed from our InfoWebs.
Do not refer to “The Food Industry
Digest” (the logo, corporation, brand, or
website) in your ad without prior
permission.
Affiliate ads and related programs are
not allowed to advertise using Affiliate
ads and related programs are not
allowed to advertise using “The Food
Industry Digest” or “The Food
Ingredient Digest”.
Data Collection: do not use any ad to
facilitate collection of any member's
data, including: usernames or
passwords from the member for use
on “The Food Industry Digest” or “The
Food Ingredient Digest” or any other
member’s site; phishing or other
scamming tactics to collect sensitive
personal information or money;
demographic data or usage data.
Illegal products or services of any kind.
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Copyrights & Trademarks: Do not
use copyrights or trademarks that
you are not permitted to use without
proper consent by the owner.
Content: “The Food Industry Digest”
Ads do not allow advertising related
to any of the following:
Advertisement Guidelines:
18. The Food Industry Digest
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Advertisement Descriptions & Sizes
Ad type:
Leaderboard
Full Banner
Large Rectangle
Medium Rectangle
Rectangle
Medium Square
Wide Skyscraper
Small Square
Dimensions (Pixels):
728 x 90
468 x 60
336 x 280
300 x 250
180 x 150
250 x 250
200 x 200
160 x 600
120 x 600
Advertisement Guidelines:
Skyscraper
19. The Food Industry Digest
19
Advertisement Silhouette, Descriptions & Sizes
ADVERTISE HERE
LEADERBOARD (728 X 90)
ADVERTISE HERE
FULL BANNER (468 X 60)
ADVERTISE HERE
LARGE RECTANGLE
(336 X 280)
ADVERTISE HERE
MEDIUM RECTANGLE
(300 X 250)
ADVERTISE HERE
RECTANGLE
(180 X 150)
Advertisement Guidelines:
The Food Industry Digest
The Food Ingredient Digest
20. The Food Industry Digest
20
Advertisement Silhouette, Descriptions & Sizes
Advertisement Guidelines:
ADVERTISE HERE
MEDIUM SQUARE
(250 X 250)
ADVERTISE HERE
SQUARE
(200 X 200)
ADVERTISE
HERE
WIDE SKYSCRAPER
(160 X 600)
ADVERTISE
HERE
SKYSCRAPER
(120 X 600)
The Food Industry Digest
The Food Ingredient Digest
