4. • Social media sites are driving tons of
traffic. TONS.
• Your customers are spending more
and more time in them.
• The battle is for attention. Are you
winning?
5. The figures
• 161 Million Unique (Facebook)
• 61 BILLION Page Views (Facebook)
• 117 Million Unique (MySpace)
• 73 Million in USA (MySpace)
Figures for September
6. Steps
• Step 1: Realize you have a community
• Step 2: Engage your community
• Step 3: Cast your nets
• Step 4: Let your community bloom
10. Your community is
everywhere
• Stop thinking of your site as a single
destination.
• Go to where the people are (lots of
choices, you decide)
• Cast your net wide, because....
15. What this means to you?
• Harder to compete for attention on your own
• Harder to acquire new users (people are
fickle)
• BUT People are spending more time online
• AND There are more people online
• so how can this help you?
17. An Ex: theBoaters.com
• Built a NICHE community
• Started seeding it with PPC acquired
traffic (high costs)
• 500 users after 3 weeks ( low
conversion rate on signups)
18. Theboaters + Facebook
• Created a facebook interface for their
site
• Accepted facebook logins as their
users (PRE- FB connect)
• Redefined what a facebook app was to
them
• Grew to 20,000 users in 6 weeks!
21. Is your site a silo?
• Are you syndicating your content?
• Are you sharing your site?
• Can your users contribute to your
site?
• Can they take the content with them?
22. What you can do about it
• What opportunities are out there?
• How do we leverage them?
• How do we measure ROI?
• How do we implement these things?
24. What FB Connect can do for you.
• Lower barrier to • Create a facebook
entry for new users “app” so you own
100% of the page
• They bring their views
friends with them.
• Distribute your
• THEY BRING THEIR content to 160 Million
FRIENDS! users
• Syndicate your site • Low customer
interactions to acquisition costs
facebook
26. What OpenID means
• Dramatically lower your signup
friction
• Millions of users (any Yahoo, MSN,
GMail, MySpace, or AIM username)
• Paired with social graph = $$$$$
• Reduce spam/pre-authenticated
people
27. Social Graph & You
• Social portability.
• Bring friend relationships in, and blow
them out.
• make it dead simple for your users to
share with their friends.
28. Social Graph API?
• POTENTIALLY amazing
• Map the relationships between people
• Use the map to find new connections
and customers
29. Implementing it all
• Not trivial. No matter what they tell
you.
• A good programmer can tie in your
site to any of these platforms.
• But make sure you think about this
stuff BEFORE starting a site
30. Conclusion
• Your community is key to your social
media efforts
• Your community is everywhere (so
you need to go to them)
• You can build any niche from the
existing communities