What this means to you?
• Harder to compete for attention on your own • Harder to acquire new users (people are ﬁckle) • BUT People are spending more time online • AND There are more people online • so how can this help you?
An Ex: theBoaters.com • Built
a NICHE community • Started seeding it with PPC acquired trafﬁc (high costs) • 500 users after 3 weeks ( low conversion rate on signups)
Theboaters + Facebook • Created
a facebook interface for their site • Accepted facebook logins as their users (PRE- FB connect) • Redeﬁned what a facebook app was to them • Grew to 20,000 users in 6 weeks!
What FB Connect can do
for you. • Lower barrier to • Create a facebook entry for new users “app” so you own 100% of the page • They bring their views friends with them. • Distribute your • THEY BRING THEIR content to 160 Million FRIENDS! users • Syndicate your site • Low customer interactions to acquisition costs facebook
What OpenID means • Dramatically
lower your signup friction • Millions of users (any Yahoo, MSN, GMail, MySpace, or AIM username) • Paired with social graph = $$$$$ • Reduce spam/pre-authenticated people
Social Graph & You •
Social portability. • Bring friend relationships in, and blow them out. • make it dead simple for your users to share with their friends.