Assignment 2: International Marketing Plan You will use your chosen country (from the Discussions) for this Assignment. In addition to the country, you will reference the shoe manufacturing firm (introduced in the Discussions). Write a five (5) page paper in which you: 1. Identify two (2) forms of market segmentation for your shoes, and support your choices. Then, identify two (2) target markets for each segment, and explain those choices. Note: A market segment (generally) is the group(s) the firm wants to market to; while the target market(s) is the specific market (e.g., city) that the segment(s) are located in. 2. Give examples of four (4) actionable goals for your business as you embark on your mission to import shoes into your chosen country. Describe why each goal is important to the firm. 3. Select the global product marketing program that you feel best suits your firm as a strategic alternative in your chosen country. Provide a rationale to support why you chose this program. 4. Choose the global pricing policy that will best suit your firm and selected country. Support your decision for choosing such a policy. 5. Choose the marketing channel alternative that will best suit your firm and selected country. Describe the function of each channel member. 6. Describe the sales promotions that will be used entice both consumers and trade channel partners. 7. Determine whether the firm will use salespeople or sales agents to promote and sell your products in the chosen country. 8. Use at least four (4) quality academic resources for in-text citations in this assignment. Note that Wikipedia and similar type websites do not qualify as academic sources. 9. Format your assignment according to the following formatting requirements: a. This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details. b. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides. c. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length. d. Include a reference page. Citations and references must follow SWS format. The reference page is not included in the required page length. Assignment 2: International Marketing Plan You will use your chosen country (from the Discussions) for this Assignment. In addition to the country, you will reference the shoe manufacturing firm (introduced in the Discussions). Write a fi ve ( 5 ) page paper in which you: 1. Identify two (2) forms of market segmentation for your shoes, and support your choices. Then, identify two (2) target markets for each segment, and explain those choices. Note: A market segment (generally) is the group(s) the firm wants to market to; while the target market(s) is the specific marke ...

1. Assignment 2: International Marketing Plan
You will use your chosen country (from the Discussions) for
this Assignment. In addition to the country, you will reference
the shoe manufacturing firm (introduced in the Discussions).
Write a five (5) page paper in which you:
1. Identify two (2) forms of market segmentation for your
shoes, and support your choices. Then, identify two (2) target
markets for each segment, and explain those choices. Note: A
market segment (generally) is the group(s) the firm wants to
market to; while the target market(s) is the specific market
(e.g., city) that the segment(s) are located in.
2. Give examples of four (4) actionable goals for your business
as you embark on your mission to import shoes into your chosen
country. Describe why each goal is important to the firm.
3. Select the global product marketing program that you feel
best suits your firm as a strategic alternative in your chosen
country. Provide a rationale to support why you chose this
program.
4. Choose the global pricing policy that will best suit your firm
and selected country. Support your decision for choosing such a
policy.
5. Choose the marketing channel alternative that will best suit
your firm and selected country. Describe the function of each
channel member.
6. Describe the sales promotions that will be used entice both
consumers and trade channel partners.
7. Determine whether the firm will use salespeople or sales
agents to promote and sell your products in the chosen country.
8. Use at least four (4) quality academic resources for in-text
citations in this assignment. Note that Wikipedia and similar
type websites do not qualify as academic sources.

2. 9. Format your assignment according to the following
formatting requirements:
a. This course requires use of new Strayer Writing Standards
(SWS). The format is different than other Strayer University
courses. Please take a moment to review the SWS
documentation for details.
b. Typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides.
c. Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title, and
the date. The cover page is not included in the required page
length.
d. Include a reference page. Citations and references must
follow SWS format. The reference page is not included in the
required page length.
Assignment
2:
International
Marketing
Plan
You will use your chosen country (from the Discussions) for
this Assignment. In addition to
the country, you will reference the shoe manufacturing firm
(introduced in the
Discussions).

3. Write a
fi
ve
(
5
) page paper in which you:
1.
Identify two (2) forms of market segmentation for your shoes,
and support your choices.
Then, identify two (2) target markets for each segment, and
explain those choices. Note: A
market segment (generally) is the group(s) the firm wants to
market to; while the target
market(s) is the specific market (e.g., city) that the segment(s)
are located in.
2.
Give examples of four (4) actionable goals for your business as
you embark on your mission
to import shoes into your chosen country. Describe why
each goal is important to the firm.
3.
Select the global product marketing program that you feel best
suits your firm as a strategic
alternative in your chosen country. Provide a rationale to
support why you chose this
program.

4. 4.
Choose the global pricing poli
cy that will best suit your firm and selected country. Support
your decision for choosing such a policy.
5.
Choose the marketing channel alternative that will best suit
your firm and selected country.
Describe the function of each channel member.
6.
Describe the
sales promotions that will be used entice both consumers and
trade channel
partners.
7.
Determine whether the firm will use salespeople or sales agents
to promote and sell your
products in the chosen country.
8.
Use at least
four
(
4
) quality academic resources
for in

5. -
text citations in this assignment.
Note that Wikipedia and similar type websites do not qualify as
academic sources.
9.
Format your assignment according to the following formatting
requirements:
a.
This course requires use of new
Strayer
Writing
Standards
(SWS)
. The format is different
than other Strayer University courses. Please take a moment to
review the
SWS
documentation for details.
b.
Typed, double spaced, using Times New Roman font (size 12),
with one
-
inch margins on all
sides.
c.

6. Include a cover page containing the title of the assignment, the
student’s name, the
professor’s name, the course title, and the
date. The cover page is not included in the
required page length.
d.
Include a reference page. Citations and references must follow
SWS format. The reference
page is not included in the required page length.
Assignment 2: International Marketing Plan
You will use your chosen country (from the Discussions) for
this Assignment. In addition to
the country, you will reference the shoe manufacturing firm
(introduced in the
Discussions).
Write a five (5) page paper in which you:
1. Identify two (2) forms of market segmentation for your
shoes, and support your choices.
Then, identify two (2) target markets for each segment, and
explain those choices. Note: A
market segment (generally) is the group(s) the firm wants to
market to; while the target
market(s) is the specific market (e.g., city) that the segment(s)
are located in.
2. Give examples of four (4) actionable goals for your business
as you embark on your mission
to import shoes into your chosen country. Describe why each
goal is important to the firm.
3. Select the global product marketing program that you feel

7. best suits your firm as a strategic
alternative in your chosen country. Provide a rationale to
support why you chose this
program.
4. Choose the global pricing policy that will best suit your firm
and selected country. Support
your decision for choosing such a policy.
5. Choose the marketing channel alternative that will best suit
your firm and selected country.
Describe the function of each channel member.
6. Describe the sales promotions that will be used entice both
consumers and trade channel
partners.
7. Determine whether the firm will use salespeople or sales
agents to promote and sell your
products in the chosen country.
8. Use at least four (4) quality academic resources for in-text
citations in this assignment.
Note that Wikipedia and similar type websites do not qualify as
academic sources.
9. Format your assignment according to the following
formatting requirements:
a. This course requires use of new Strayer Writing Standards
(SWS). The format is different
than other Strayer University courses. Please take a moment to
review the SWS
documentation for details.
b. Typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all
sides.
c. Include a cover page containing the title of the assignment,
the student’s name, the
professor’s name, the course title, and the date. The cover page
is not included in the
required page length.
d. Include a reference page. Citations and references must

8. follow SWS format. The reference
page is not included in the required page length.
Running head: PANAMA 1
PANAMA 8
Panama
Name
Class
Institution
Date
Week 1
I will talk about Panama. I like Panama and it’s among my
favourite countries. I have been hearing about the natural
beauty, the fresh air and the favourable weather in Panama until
I decided to visit the country personally. There are a lot of
things that I liked about Panama from my travel experience. The
country has amazing beaches which are good for any traveller.
Panama is also a tropical paradise that hosts some of the most
exotic and diverse species of birds, plants, and animals of the
planet. What makes that country unique for all foreigners is the
incredible number of unknown islands that are in the country.
To add on that, Panamanian citizens are so welcoming and
friendly to the foreigners.
Panama is a nation within Central America, surrounded by the
Pacific Ocean, Colombia, Caribbean Sea, and Costa Rica. Its
largest and capital city is Panama City. Panama’s population
was approximately 4,162,618 in the year 2018, 4,098,587 in
2017, 4,162,618 in the year 2018, and approximately 4,159,774

9. as of January 2019.
Panama is among the fastest growing and developing economies
within Latin America. The GDP of the country per person was
$11,841 in 2013, $12,758 in 2014, $13,608 in 2015, $14,357 in
2016, and approximately, $15,199 in 2017. The economy of the
country is cantered on a highly developed sector that represents
over 75% of GDP. The use of the United States dollar and the
Panama Canal have promoted the establishment of a worldwide-
oriented economy. The Panama Canal accounts for
approximately 10% of the GDP and is significant for
international trade. Colon Free Trade Zone and Trans-Panama
pipeline have also contributed to the economy of that country.
Additionally, the country has large storage services and logistic
sector, along with a modern insurance and banking industries.
Week 2
An economic system is a system of resources, production,
distribution, and allocation of goods and services within a
geographical area. In other words, the economic system is the
means by which government and countries distribute resources
and how it trades with goods and services. The economic system
includes the combination of various agencies, institutions, the
pattern of consumptions, and decision-making processes. It is
used to control the factor of production which includes capital,
labour, physical resources, and entrepreneurs
Panama is a dollarized and consumer-based economy (Klein,
2005). Panama’s economy is well planned and relies primarily
on well-developed service sectors which accounts for ¾ of the
GDP. The national GDP of the country is approximately $44.69
billion. The service sector includes banking, Panama Canal, the
Colon Free Zone, container ports, insurance, tourism, and
flagship registry (Pagano et al., 2016). The nation’s industry
includes manufacturing of cement, airplane spare parts, drinks,
textiles, and adhesives. These sectors have expanded largely
due to the free movement of capital, devotion to the global
regulation standards, a stable political system, and dollarized
economy. Some exports from Panama include sugar, clothing,

10. bananas, coffee, and shrimp. Moreover, Panama has a rich
natural resource base which comprises of gold and petroleum.
The country mostly trades with Costa Rica, the U.S, and
Canada.
The government of Panama has encouraged economic growth
and development over the past years by encouraging free trade
and supporting open market rules. Panama signed a free trade
treaty with America in 2012, which boosted its trade and
investment. It signed an association treaty with the European
Union in the year 2013 and signed a free trade treaty with
Mexico in 2014. This move has strengthened trade connections
with other countries. Additionally, the Panamanian government
always support foreign direct investment by assuring ease of
business and through tax regulation.
Week 3
Today’s businesses, regardless of their operation sizes have to
be aware of worldwide issues which include cultural
differences. One extremely essential aspect of this concept is
the idea of low-context and high-context cultures. Even though
there are several diverse cultures in the world, cultures can
either be described as either low-context or high-context
culture. Low-context culture and high-context culture is a
degree of how clear messages are exchanged in a culture and
how the context is significant in communication. Low and high
context culture fall on a range that explains how an individual
communicates with one another through his/her range of
communication skills such as gestures, body language, non-
verbal messages, and verbal messages. In high-context cultures,
people communicate in an implicit manner and depend heavily
on context. In a low-context culture, people depend on explicit
oral communication. In a high-context culture, people normally
interpret message using gestures, tone of voice, implied
meaning or silence. In a low-context culture, people interpret
message through words.
Panamanian culture is a high-context culture. They depend on
the use of non-verbal elements to convey meaningful

11. information during conversation such as eye movement, tone of
voice, and facial expression (Klein et al., 2019). The non-verbal
features and context are more significant than the actual
message or words that are communicated. During my visit to
Panama, I discovered that Panamanians used much more of
facial expression and body language during a conversation.
Moreover, Panamanian culture focuses more on interpersonal
relations. In contrary, Germany culture is a low-context culture.
During communication, the words are significantly more than
the surrounding context. They communicate in a more
straightforward and explicit manner. In this case, nonverbal
features which are still significant is less important in Germany
culture. Additionally, in Germany, people can be defined as
individualistic. Individual accomplishments and achievements
are valued more than group achievements. Therefore, aspects
such as personal space and privacy are highly valued.
Week 4
It is always important for any business to identify a target
market and demographics before it starts to operate. A target
market is a group of people which business is targeting with the
advertisement. These individuals are those who are likely to use
the products and services of the business. On the other hand,
demographics refers to the measurable characteristics of a
population. In this case, demographics are subsections of a
target market (Thao & Duong, 2019). Target market can be
categorized based on the following: age, gender, income,
lifestyle preferences, and purchasing cycles. A business
normally uses various variables when defining and determining
the target markets, which includes personal interests and
demographics.
I am planning to open a shoe manufacturing firm that
manufactures sneakers. The target market for my product will
be men and women in the middles and upper class. Both men
and women prefer sneakers more than any other type of shoes
because of the following reasons; sneakers offer full foot
support, they are comfortable to wear, and they can be won for

12. different purposes, activities, and events.
Targeting men and women from the upper and middle class will
mean a lot to the success of my business. These groups of
consumers have more purchasing power than other consumers
and are more likely to be reliable customers. I will consider the
following strategies in order to attract these groups. I will focus
on the quality of my products. Middle and lower class normally
respond positively to a product of high quality. I will also focus
on the value of my products. Middle and upper class normally
relate higher prices to greater value. Moreover, I will also focus
on the appearance of my products. The middle and upper class
normally look for a taste of luxury in everything they purchase.
Therefore, I will try as much as possible to add a little more
status and prestige into my brand.
Week 5
A tariff is a tax on exports and imports between states. A tariff
is a form of sovereign regulations which taxes imported
products to safeguard or encourage domestic industries
(Graham, 2015). In this case, the tax duty on the importation of
sneakers into the country (Panama) will be $10.
Direct investment and licensing are both classified as entry
methods in the global market. They both involve the flow of
capital from one cooperation to another cooperation in another
country. However, direct investment occurs when a company
invests in a corporation or business in another country with the
purpose of creating a lasting interest (Iamsiraroj, 2016). On the
other hand licensing occur when cooperation gives another
cooperation permission to sell, manufacture, and its products
for a specific period. It general entails allowing another
cooperation to use trademarks, patents, designs, copyright, and
any other intellectual in exchange of a royalty fee.
I will use licensing as my new global strategy. I will look for a
local shoe manufacturer (licensee) within Panama to license my
product. The licensee will then sell my product locally under a
local product name. Through licencing, I can get instant access
to a foreign market. Additionally, licensing is less risky in

13. terms of resources, capital requirements, and time. It is also a
perfect solution to any legal entry barrier. Moreover, linguistic
and cultural barriers also affect international trade. Licencing
will, therefore, be a perfect solution to these issues because the
licensee normally has local contacts, has a clear understanding
of the domestic market, and has better understanding of the
local language.
References
Graham, F. D. (2015). Protective tariffs (Vol. 2315). Princeton
University Press.
Iamsiraroj, S. (2016). The foreign direct investment–economic
growth nexus. International Review of Economics &
Finance, 42, 116-133.
Klein, M. W. (2005). Dollarization and trade. Journal of
International Money and Finance, 24(6), 935-943.
Klein, H. A., Lin, M. H., Miller, N. L., Militello, L. G., Lyons,
J. B., & Finkeldey, J. G. (2019). Trust across Culture and
Context. Journal of Cognitive Engineering and Decision
Making, 13(1), 10-29.
Pagano, A., Wang, G., Sánchez, O., Ungo, R., & Tapiero, E.
(2016). The impact of the Panama Canal expansion on Panama’s
maritime cluster. Maritime Policy & Management, 43(2), 164-

14. 178.
Thao, N. X., & Duong, T. T. T. (2019). Selecting target market
by similar measures in interval intuitionistic fuzzy
set. Technological and Economic Development of Economy, 1-
17.
Respond to the following 5 discussions with at least 300 words
per discussion and include any references.
· Week 1
Please respond to the following:
· Go to https://www.cia.gov/library/publications/the-world-
factbook/ and review the countries located there. Select one (1)
country to base your discussion posts and written assignments
upon throughout the course. It should be one that has special
meaning for you and / or one that you are interested in learning
more about. Once you choose a country, you will not be able to
change it so give it some careful consideration. Only one (1)
student per country!
· Explain why you chose this particular country. Why is it
important to you (e.g., nationality, origin, and travel
experience). Paraphrasing the CIA World Factbook or other
reference, describe your country by giving a brief background
of its location, a demographic profile that includes population
and age structure, and a brief economic overview from 2013 to
today.
· Week 2
Please respond to the following:
· The economic systems section of Chapter 2 (after Figure 2-1)
discusses seven (7) criteria to categorize an economic system.
Using your chosen country from Week 1, describe its economic
system based on these seven (7) criteria.
· Week 3

15. Please respond to the following:
· Identify whether your chosen country is a low-context or high-
context culture. Support your response with examples.
· Choose a country that is the opposite context of your chosen
country, and support your reasoning with examples.
· Week 4
Please respond to the following:
· Suppose you are opening a shoe manufacturing firm that is
going to begin selling shoes (your choice of shoe type: tennis
shoes, men’s or women’s dress shoes, boots, etc.) in your
previously chosen country. Using the demographic breakdown
of your chosen country, choose at least one (1) demographic
that you will segment by and identify a minimum of two (2)
target markets. Summarize the key reasons why you choose
those particular demographic(s) and target markets.
· Week 5
Please respond to the following:
· Go to
https://www.wto.org/english/tratop_e/tariffs_e/tao_help_e.htm
and review the information on how to research and analyze
tariff data. Then, navigate to the Get tariff data page
(https://www.wto.org/english/tratop_e/tariffs_e/tariff_data_e.ht
m). Based on your chosen country (Week 1 discussion), use the
Get tariff data page to determine the kind of footwear you wish
to import into the country, and identify the appropriate tariff(s)
you will pay. Discuss the amount of the tariff you will have to
pay.
· Suppose you are five (5) years into exporting shoes to your
chosen country, and have decided to try a new global strategy.
Compare and contrast licensing and investment in general, and

16. select one (1) for your new strategy. Support your decision with
a rationale.