Brandbuddee is a social media marketing platform that rewards consumers for sharing advertisers' messages. It has experienced rapid growth, with thousands of unique referrals generated within a week for some brand clients. The social media marketing industry is projected to grow substantially over the next few years to $38 billion, but there is no clear leader. The company seeks funding to continue building out its technology, hire staff, and market the platform while the industry is still young and evolving, with the goal of a lucrative acquisition or IPO within 3 years.
5. Market Definition
Social Network Marketing
Spending is projected to
drastically increase. There
are many entering the
space, but no clear market
leader
Today: $15B
Three years from now:
$38B
6. Management Team
Founder Andy Karuza Founder Russ Oja
- Rated One of Seattle’s Most - 12 year business owner and
Influential Men entrepreneur
- Third company with a track - Third company with
record of being the top in the experience managing large
industry teams
- Developed social strategy for Microsoft, Google, LA
Fitness, BMC Software, Amazon, Fashion Week,
Ducati, & many small businesses
Advisor Alex Gounares Advisor Colby Underwood
- CEO of Concurix, former CTO of - “Seattle’s Best Money Man”-
Microsoft Online Division and Seattle Weekly Magazine
AOL - Has raised over $90M in funds
- Owns or has filed over 100 for his clients
patents
- Former Technical Advisor to the chairman of the - One of the most revered political fundraisers and
board at Microsoft current CEO of Blue Marble Energy, a sustainable
energy company
7. The deal
What you get: The Technology is built
and the company is profitable without
Large companies outside sales
are adding social technology Use: Marketing, Staff, and continued
product development
during a young and fast- Exit: Sell in a hot market for M&A with
evolving market 3 years or go IPO (Ex. Wildfire, Not
Groupon, Buddy Media, Radian 6,
Instagram)
3 Year Projected Returns: $74,019,270
We seek to acquire scalability
Editor's Notes
Want to see a hot new marketing platform that is beating traditional media for generating online buzz for businesses, creating 10X the social conversations, and generating 33% of all social traffic in the promotion of blockbuster movies for such large brands as CBS? Did I mention that it’s also ranked in the top 24,000 websites for site traffic, has 5:30 time on site, has 150 of the top brands right here in the Northwest…and you probably didn’t know about it.
Brandbuddee allows consumers to discover what their favorite businesses are up to, share the story on any social networking including Facebook and Twitter, and earn rewards. In one example, local restaurant Dicks Drive Ins gave out Dick’s Bucks to top brand advocates for sharing about their 59th anniversary event on social media. When compared with local news source King 5 and other traditional media channels, our campaign drove more social conversations and buzz than the king 5 story run at the same time. The #1 reason people follow brands online is to earn rewards and acquire exclusive accessThe #1 focus for marketers in 2013 is to realize more ROI from social media. Brandbuddee delivers both!
Cost Per Acquistion: Currently $40, expected to drop to $30 as we gain more awareness in the market. So far, we’ve had no outside sales, this program will include a 25% commission rate, but alleviate us from fixed costs associated with salaries.Lifetime value of a brand on a small package is around $1,200Monthly burn rate is around 4k and revenue is around 10k