notes

1. Treatment
Sixth Form
Within our advert there will be two Ringwood Sixth Form
students reminiscing about the open day last year. They go
onto to talk about how it helped them make a decision
about their future.
The advert will be approximately 30 seconds
Our target audience will be year 10s and 11s. We believe
when you get to this age, it’s the children who choose their
future options, so our advert is centred around them.

2. Treatment
Ringwood School
We decided to take a different approach with this advert.
We felt that choice of secondary school is mainly down to
the parent due to the young age of the students.
Because of this our advert cuts to a family having a chat
about going to Ringwood around the dinner table with the
child and parent both agreeing on going to the open
evening.
The target audience were year 5 & 6 parents with the
students being secondary audience.