This document discusses casual journey mapping as a UX design method. It proposes using a free app called UX Recipe to create simple and realistic journey maps based on photos and notes taken from everyday life. The app allows users to capture moments, create original stories, and share journey maps for collaboration, with the goal of making the journey mapping process more efficient and accessible.

1. Casual Journey Mapping
UX Strategy Forum 2015 Summer
for UX Design Method
2015.7.16 Takashi Sakamoto Netyear Group Corporation
by Wry2010

2. @NetyearGroup
by Scott Billings

3. Digital Marketing Produce
Platform
Engagement
Data

4. Takashi Sakamoto
@bookslope
bookslope@gmail.com

9. TEST
PROTOTYPE
EMPATHIZE
IDEATE
DEFINE

10. Tools To Make You More Efficient

11. Experience fellow

12. Touchpoint Dashboard

13. Journey builder
by Salesforce Marketing Cloud

14. Complexity
Expensive
Not Life Scene

15. Simple
Free
Life Scene
Complexity
Expensive
Not Life Scene

17. TrainPlace
SmartphoneChannel
CustomerPersona
Emotion
Memo Tight squeeze…
Go Office

18. Selected Cards
Pinch Smile icons
Share & Download
Bowse Recipes & Cards

20. Created Cards
Used Camera & Photo Library
SyncYour Cards

21. Capturing Moments Creating Journey Map

22. Create Original Story
Share & Collaboration
Find Story

23. uxrecipeapp.com
by Netyear Group Corporation