This talk was presented by Tricia McCraney, book industry consultant, and Michael Ciccone, Director of Collections at Hamilton Public Library, at #CMPTO: #FAIL and Learn (Tech Forum edition) on March 5, 2014.
TMI’m Tricia McCraney.I’m a book industry consultant working for eBOUND, and I know many of you from my previous work in publisher relations at Bowker – which really is to say that I know many of you through your ONIX files.My co-presenter today is Michael Ciccone, Director of Collections at Hamilton Public Library, and representative for CULC, the Canadian Urban Libraries Council. I’ll turn it over to Michael to give you some background on CULC
MCIts members are public librariesWith a population served of 100,000 or more.What that means is that 55% of Canadians are served by CULC, and CULC libraries comprise 80% of public library activity in Canada.CULC’s main role is to strengthen urban libraries, and as a result of that CULC conducts a great deal of advocacy work as well as data collection and analysis
MCAnd to give you some really compelling stats,CULC members spend $90 million on collections every year, including $11 million on digital books.
TM + MC- Now let’s talk a about howeBOUND, representing publishers and CULC, representing public libraries, came together.- Over the last couple of years, eBOUND and CULC have been talking about their shared goals.In the beginning, our goals were centred on getting Canadian eBooks into Canadian public libraries.CLICK for maple leaf- Otherwise, theywere pretty broad: Imagine: borrowing an eBook without leaving the library’s systemPatron-driven acquisition – I walk into a library, I search for a book and if the library doesn’t have it, an order is triggeredA buy button for patrons who don’t want to wait on the holds list when there are 800 holds on Crazy TownIn short, we wanted to create
TMthe library of the future
Which incidentally already exists in vennesla, norway
But back to improving eBook lendingeBOUND and CULC issued an RFP with the goal of launching a pilot project. The intent of the pilot was to:- increase the discoverability of Canadian eBooks to both collections staff and library patronsto establish a more direct relationship between libraries and publishers that would facilitate greaterControl over pricing and terms andTo provide a seamless patron experience when eBooks are borrowedUltimately, to meet these needs we felt we needed a new, made-in Canada technology solution
MC- We recognized that we didn’t have the funds to build our own solution from scratch, and we had to depend on the vendor community to deliver a solution to meet our needsThat would be challening in a competitive marketWhere established vendors are already operatingEspecially given that we would have to integrate our solution with some of those existing vendorsWe also knew that the marketplace was evolving and that a high rate of innovation and flux existed – that we could be derailed easily by changes in technology or ways of doing business.
MCBut, knowing all of this, we went ahead.To put some hard dates around the project:- RFI June 2012RFP March 2013So, you can see that we spent- Vendor selection June 2013- Negotiations through November 2013
MC Almost 5 months negotiatingAnd that’s just too much time
MCAfter a great deal of consideration, some angst, and frankly, not a small amount of disappointmentThe group decided to: - end negotiations with the successful CLICK (now unsuccessful) vendor At the same time, recognizing a high rate of innovation in the marketplace, and choosing not to start negotiating with another vendor propoonent, we decided to:end the RFP process altogether and - Explore alternatives to accomplish our shared goals in the absence of a new technology solution But with a continued CLICK focus on Canadian content
TMSo here’s what we’re working on.eBOUND will work with publishers and partner vendors toCLICK offer a limited time saleCLICK of Canadian eBooks this springCLICK with vendors helping to identify what libraries have and don’t have in their collections today
TM
TMA lot about each otherObviously not enough about how to use photoshopAnd it goes without saying that it wasn’t Michael and I learning about each other, but publishers and libraries learning about each other. - Publishers discovered so much about how libraries do business and vice versa, and this collaboration has built relationships between the two groups that will continue for a very long time.- But in terms of this project, we also learned a few key things that can be applied broadly
TMKeep it simpleWe had big dreams and ideas, and some of our big thinking translated into a prolonged process for our pilot projectLooking back, we could have gone straight to RFP and eliminated all the time we spent trying to gauge vendor interest
TMTrust your gut.This is something we could have done better.There were red flags throughout our negotiation process and we should have acted on them instead of acting in good faith or suffering from and through optimism bias. Looking back, we should have paid more attention to our concerns and acted on them, even in small ways.And thinking about it, we might have considered consulting
TMThe prescient lady oracle of publishing.She might have predicted that things just wouldn’t work out.
And it really is OK to admit when something isn’t working.For us, when we finally made the decision to end the RFP process it was disappointing but it was also quite liberating. We started with a commitment to find ways to work together in the current environment. And that’s just what we’re doing.
If you want to know more about our initiative to sell Canadian eBooks into libraries, please don’t hesitate to get in touch.