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Engaging Everyone
Orca Book Publishers
and
Middle School Teachers
Over 700 Books
for Children
and
Young Adults
Orca Soundings Statistics
•First titles published in 2002
•100th
title to publish April 1 2015
•Over 1.3 million print units sold
•Over 30,000 ebooks sold
•All 100 titles are still in print.
Engagement Starts In-house
Engage staff at the acquiring
stage
Teachers
Teachers are experts on kids’ reading and book-
rejecting habits
•Needed books for reluctant readers
•Told Orca how to create them (or how
NOT to create them)
Quality engagement happens
When the teacher comes to you.
“The Soundings series continues to be a huge success
with my kids. Although, all of a sudden I have a whole
new set of problems: kids stealing books, kids reading
when I’m trying to teach and kids refusing to put books
away after silent reading. Very ironic problems for the
teacher who only teaches reluctant and struggling
readers.” --Teacher in Vancouver, British Columbia,
October 2008
Engage with Your Data!
Sales statistics are a powerful tool
Teachers save time when they buy collections.
Why Middle School for Text2Reader?
•Broad spectrum of content can be used
•Middle school is key in literacy intervention
•Middle schools in the US had funding
Tizra Digital Publishing Platform
• Paid and Free Content
• Bundling Options
• Subscriber Option
• Easy-to-use interface
www.orcabook.com
reachingreluctantreaders.com
or
text2reader.com
Reaching Teachers
Email Newsletters
•Fun content
•Book News
•Freebies
Engaging Teachers
Ask their Opinion
with
Surveys and personalized email
Teachers And Ebooks
Teachers Like:
•Affordable
•Open Access
•Easy
Don’t Like:
•DRM
•Complicated Setup
•Prepaying
Orca Sells Ebooks
•Through every etailer who will have us
•On our US website (ADE protected)
•Orca Digital Subscriptions
What Are Orca Digital Subscriptions?
• Multi-user access
• Online reader & download lending
• Sold as collections
• 1 or 5 year subscriptions
• Free additional content
• Custom collection available
• School and district-level pricing
Seven (the series)
well over 125, 000 books sold.
Seven Sales Breakdown
Engaging Everyone
Author Engagement
In house engagement
Customer Engagement
Engage with Data
Engagement is about listening and being
responsive.
What Can You Do?
1. Examine your data and find winner (s)
2. Identify the market.
3. Go find them and learn what they want.
4. Deliver it.
5. Keep talking to them. And listen.

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Engaging everyone: A case study from Orca Book Publishers - Tech Forum 2015 - Melanie Jeffs

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