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Books & Busy Lives Adapting to changes in reading habits Susan Danziger CEO
Key points <ul><li>There’s a crisis in the book industry </li></ul><ul><li>Opportunities from digital innovation </li></ul...
A personal journey…
Should we be worried? <ul><li>People are reading fewer books </li></ul><ul><li>People are buying fewer books </li></ul><ul...
We are reading fewer books Source: National Endowment for the Arts:  To Read or Not to Read , 2007 % of literary readers a...
People are buying fewer books <ul><li>Sales of books (by volume) declined by 6% between 2000 and 2006 </li></ul><ul><li>Co...
Our reading skills are in decline <ul><li>% of College Graduates Proficient in Reading Prose </li></ul>Source: National En...
More fun elsewhere? <ul><li>Modern diversions </li></ul><ul><ul><li>TV, video, film </li></ul></ul><ul><ul><li>Video games...
Is there something wrong with books? <ul><li>Too long? </li></ul><ul><li>Too expensive? </li></ul><ul><li>Too daunting? </...
Understanding the reader… <ul><li>Readers are changing </li></ul><ul><li>Increasing and varied commitments </li></ul><ul><...
“You just don’t get me…” <ul><li>“ I’m a technology user, you need to be too!”  </li></ul><ul><ul><ul><li>E-mail </li></ul...
 
 
“I want books the way I want them!” <ul><ul><li>Print  (when I’m in bed) </li></ul></ul><ul><ul><li>Audio Books  (when I’m...
“Other media understand me…”  <ul><li>My need to personalize  </li></ul><ul><ul><li>Tivo </li></ul></ul><ul><ul><li>TV on-...
Personalization of Books: “ I want to read on my own time”
“Give it to me now!” <ul><li>11% of DailyLit readers use the “send me next installment immediately” feature and the number...
“You’re actually listening…” <ul><li>Longer installments </li></ul><ul><li>RSS feature </li></ul><ul><li>“To read” lists <...
Reaching out to our readers… <ul><ul><li>Forums </li></ul></ul><ul><ul><li>Comments to Own Blog </li></ul></ul><ul><ul><li...
“I love being heard!” <ul><li>Wikipedia Tours </li></ul>
“ ¡muy bien!”
“Hey, can I send it as a gift?”
Flirting with books… <ul><li>Make it social </li></ul><ul><li>Make it fun  </li></ul><ul><li>Make it cool </li></ul>
 
Twitter Initiatives
Collaborate and Innovate <ul><li>Publishers </li></ul><ul><li>Booksellers </li></ul><ul><li>Technology companies </li></ul...
 
A spark of knowledge a day…
Collaboration in Action
 
 
DailyLit on Viigo
“ Don’t charge a lot – free is even better!” <ul><li>Free books   </li></ul><ul><ul><li>Public Domain, Creative Commons  <...
“More free please…”
“Got it?” <ul><li>#1:  Appreciate the changes in your  readers’ lives  </li></ul><ul><li>#2:  Be a user of technology </li...
 
Presented by: <ul><li>Susan Danziger </li></ul><ul><li>CEO </li></ul><ul><li>[email_address] </li></ul>
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Books and Busy Lives: Adapting to Changes in Reading Habits

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from BookNet Canada Tech Forum 2009 - Susan Danziger, CEO of DailyLit, explains how DailyLit offers today’s time-starved readers the option of reading books in short installments (that can be read in under 5 minutes) on a daily basis set according to each person's individual schedule. In this presentation, Susan discusses her experience with different business models, including sponsorships, advertising, and paid books.

Published in: Education, Technology
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Books and Busy Lives: Adapting to Changes in Reading Habits

  1. 1. Books & Busy Lives Adapting to changes in reading habits Susan Danziger CEO
  2. 2. Key points <ul><li>There’s a crisis in the book industry </li></ul><ul><li>Opportunities from digital innovation </li></ul><ul><li>Take-aways </li></ul>
  3. 3. A personal journey…
  4. 4. Should we be worried? <ul><li>People are reading fewer books </li></ul><ul><li>People are buying fewer books </li></ul><ul><li>Reading skills are declining </li></ul><ul><li>More fun elsewhere? </li></ul><ul><li>Is there something wrong with books? (Or with publishers?  ) </li></ul>
  5. 5. We are reading fewer books Source: National Endowment for the Arts: To Read or Not to Read , 2007 % of literary readers among college graduates 1982 82% 1992 75% 2002 67% % rate of decline -18%
  6. 6. People are buying fewer books <ul><li>Sales of books (by volume) declined by 6% between 2000 and 2006 </li></ul><ul><li>Consumers are spending less on books </li></ul><ul><ul><li>Down from $33 to $28 between 1985 and 2005 </li></ul></ul>Source: National Endowment for the Arts: To Read or Not to Read , 2007
  7. 7. Our reading skills are in decline <ul><li>% of College Graduates Proficient in Reading Prose </li></ul>Source: National Endowment for the Arts: To Read or Not to Read , 2007 1992 2003 % decline Bachelor’s degree 40% 31% -23% Graduate degree 51% 41% - 20%
  8. 8. More fun elsewhere? <ul><li>Modern diversions </li></ul><ul><ul><li>TV, video, film </li></ul></ul><ul><ul><li>Video games </li></ul></ul><ul><ul><li>Social networking (e.g. Facebook) </li></ul></ul><ul><ul><li>IM </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><li>Not time intensive </li></ul><ul><li>Interactive, social and cool </li></ul>
  9. 9. Is there something wrong with books? <ul><li>Too long? </li></ul><ul><li>Too expensive? </li></ul><ul><li>Too daunting? </li></ul><ul><li>Not interactive? </li></ul><ul><li>Not customizable? </li></ul><ul><li>Not social? </li></ul><ul><li>Not cool? </li></ul><ul><li>CAN WE DO SOMETHING ABOUT IT? YES, WE CAN! </li></ul>
  10. 10. Understanding the reader… <ul><li>Readers are changing </li></ul><ul><li>Increasing and varied commitments </li></ul><ul><li>Time-starved </li></ul><ul><li>Short attention span </li></ul>
  11. 11. “You just don’t get me…” <ul><li>“ I’m a technology user, you need to be too!” </li></ul><ul><ul><ul><li>E-mail </li></ul></ul></ul><ul><ul><ul><li>RSS </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Instant Messaging </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul>
  12. 14. “I want books the way I want them!” <ul><ul><li>Print (when I’m in bed) </li></ul></ul><ul><ul><li>Audio Books (when I’m driving) </li></ul></ul><ul><ul><li>Mobile Applications (when I’m on the go) </li></ul></ul><ul><ul><li>Kindle (when I’m traveling) </li></ul></ul><ul><ul><li>DailyLit (when I only have a little time) </li></ul></ul>
  13. 15. “Other media understand me…” <ul><li>My need to personalize </li></ul><ul><ul><li>Tivo </li></ul></ul><ul><ul><li>TV on-line </li></ul></ul><ul><ul><ul><li>20% of all Americans watch TV on the Internet* </li></ul></ul></ul><ul><ul><ul><li>Double two years ago </li></ul></ul></ul><ul><ul><li>Films on demand </li></ul></ul><ul><ul><li>iTunes – buy by the song </li></ul></ul>*Source: The Conference Board Consumer Research Center, 2008
  14. 16. Personalization of Books: “ I want to read on my own time”
  15. 17. “Give it to me now!” <ul><li>11% of DailyLit readers use the “send me next installment immediately” feature and the number is growing </li></ul>
  16. 18. “You’re actually listening…” <ul><li>Longer installments </li></ul><ul><li>RSS feature </li></ul><ul><li>“To read” lists </li></ul><ul><li>Ratings/Reviews </li></ul>
  17. 19. Reaching out to our readers… <ul><ul><li>Forums </li></ul></ul><ul><ul><li>Comments to Own Blog </li></ul></ul><ul><ul><li>Other Blogs </li></ul></ul><ul><ul><li>On-line surveys </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>
  18. 20. “I love being heard!” <ul><li>Wikipedia Tours </li></ul>
  19. 21. “ ¡muy bien!”
  20. 22. “Hey, can I send it as a gift?”
  21. 23. Flirting with books… <ul><li>Make it social </li></ul><ul><li>Make it fun </li></ul><ul><li>Make it cool </li></ul>
  22. 25. Twitter Initiatives
  23. 26. Collaborate and Innovate <ul><li>Publishers </li></ul><ul><li>Booksellers </li></ul><ul><li>Technology companies </li></ul><ul><li>Others (corporations, libraries, etc.) </li></ul>
  24. 28. A spark of knowledge a day…
  25. 29. Collaboration in Action
  26. 32. DailyLit on Viigo
  27. 33. “ Don’t charge a lot – free is even better!” <ul><li>Free books </li></ul><ul><ul><li>Public Domain, Creative Commons </li></ul></ul><ul><ul><li>Original DailyLit content, e.g. Wikipedia Tours </li></ul></ul><ul><li>Pay-Per-read titles </li></ul><ul><ul><li>Ranges from $4.95 to $9.95 </li></ul></ul><ul><ul><li>Experimenting with higher-priced titles </li></ul></ul>
  28. 34. “More free please…”
  29. 35. “Got it?” <ul><li>#1: Appreciate the changes in your readers’ lives </li></ul><ul><li>#2: Be a user of technology </li></ul><ul><li>#3: More formats = more opportunities </li></ul><ul><li>#4: Personalization – key opportunity </li></ul><ul><li>#5: Create dialogue with your readers </li></ul><ul><li>#6: Collaborate and Innovate </li></ul><ul><li>#7: Make reading cool! </li></ul>
  30. 37. Presented by: <ul><li>Susan Danziger </li></ul><ul><li>CEO </li></ul><ul><li>[email_address] </li></ul>

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