Books and Busy Lives: Adapting to Changes in Reading Habits

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from BookNet Canada Tech Forum 2009 - Susan Danziger, CEO of DailyLit, explains how DailyLit offers today’s time-starved readers the option of reading books in short installments (that can be read in under 5 minutes) on a daily basis set according to each person's individual schedule. In this presentation, Susan discusses her experience with different business models, including sponsorships, advertising, and paid books.

Education Technology

Books & Busy Lives Adapting to changes in reading habits Susan Danziger CEO

Key points ,[object Object],[object Object],[object Object]

Should we be worried? ,[object Object],[object Object],[object Object],[object Object],[object Object]

We are reading fewer books Source: National Endowment for the Arts: To Read or Not to Read , 2007 % of literary readers among college graduates 1982 82% 1992 75% 2002 67% % rate of decline -18%

People are buying fewer books ,[object Object],[object Object],[object Object],Source: National Endowment for the Arts: To Read or Not to Read , 2007

Our reading skills are in decline ,[object Object],Source: National Endowment for the Arts: To Read or Not to Read , 2007 1992 2003 % decline Bachelor’s degree 40% 31% -23% Graduate degree 51% 41% - 20%

More fun elsewhere? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is there something wrong with books? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding the reader… ,[object Object],[object Object],[object Object],[object Object]

“You just don’t get me…” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“I want books the way I want them!” ,[object Object],[object Object],[object Object],[object Object],[object Object]

“Other media understand me…” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Source: The Conference Board Consumer Research Center, 2008

Personalization of Books: “ I want to read on my own time”

“You’re actually listening…” ,[object Object],[object Object],[object Object],[object Object]

Reaching out to our readers… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Flirting with books… ,[object Object],[object Object],[object Object]

Collaborate and Innovate ,[object Object],[object Object],[object Object],[object Object]

“ Don’t charge a lot – free is even better!” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“Got it?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Presented by: ,[object Object],[object Object],[object Object]

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