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www.BetterBottomLine.com
Key Financial Reports and
Metrics for Small Business
Presented by:
Scott Gregory, Creator:
“Beyond QuickBooks: Making Sense of Your Numbers”
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Complete Slide Deck
is Available at
www.SlideShare.net
Search for QuickBooks
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Photo courtesy of EverystockPhoto.com – danperry.com
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Photo courtesy of Google Images
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Photo courtesy of Google Images
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Every business needs
a Scorecard
…otherwise, how do you know
how you’re doing?
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building YOUR Scorecard
 Start simple
 Beware of paralysis by analysis
 Forget about the “tax” issues
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Metric #1: Cash in the Bank
• Pros?
• Cons?
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Metric #2:
Cash in the Bank
+ A/R – A/P
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Metric #2: A/R = ?
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Metric #2: A/P = ?
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Metric #2: Cash in the bank + A/R – A/P
• Pros?
• Cons?
• Common Problems?
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Metric #3: Profit Report
“How did we do”?
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Metric #3: Profit Report
• Understanding it?
• A major concern?
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Metric #3: Profit Report
• Income
• Cost of Goods (COGS)
• Expenses
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Metric #3: Profit Report
• A major concern before
using this report is?
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Metric #3: Profit Report
• “But my tax guy gives
me this…”
• How often?
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Metric #4: Balance Sheet
• “What I Own…”
• Understanding it
• Assets, Liabilities,
Equity
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Metric #4: Balance Sheet
• Is the data right?
• How often?
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Taking it to the next level…
• A/R Turnover (how fast are you
collecting?):
Net Sales / Average A/R
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Taking it to the next level…
• Inventory Turnover (how fast are
you moving inventory?):
Cost of Goods Sold / Average
Inventory
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Taking it to the next level…
• Average Sale per Invoice
(excellent trending metric):
Total Sales $ / Total # of invoices
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Taking it to the next level…
• Gross Profit Margin:
Gross Profit $ / Total Sales
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
“MBA Level Stats”
Profitability by product line
Debt to equity
Labor ratios
Many others…
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your Scorecard
Create a “Dashboard” of
YOUR Key Metrics
Makes it easy to spot trends
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Building Your
Scorecard
Real Life
Dashboard
Example:
www.BetterBottomLine.com
Key Financial Reports and Metrics…
You do NOT have to be an
accountant to use a scoreboard for
your business*
* - however, you may need help initially to help ensure your
data is correct and your systems are working properly
www.BetterBottomLine.com
Key Financial Reports and Metrics…
Just like your pledge to deliver great
products or services….
Make a pledge to develop and
monitor your business scorecard!
www.BetterBottomLine.com
12 Things Every QuickBooks User…
Questions? Comments!
Scott Gregory
E-Mail: Scott@BetterBottomLine.com
Phone: (440) 527-5696
Web: www.BetterBottomLine.com

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Key financial metrics scorecard small biz