5. As you will see, Billy is quite a bright and ambitious
young man, has a lot of friends, and has taken advantage
of many opportunities that have come his way. Quite a
feat for someone who is only 8.
Billy will demonstrate how he is able to carve out a niche
that will be profitable and defend his unique position
within the market and defend his brand against all
competitors.
Prepared by
6. The following slides are a breakdown of how Billy has
leveraged the Billy’s Lemonade brand in many channels,
communicated to his target audience and marketed the
unique properties of his product and its brand experience.
Billy especially took advantage of social media and made it
a significant part of the Bill’s Lemonade website. This
channel presented a great way for Billy to interact with his
target market, provide information that was valuable and
receive important feedback regarding his product and
services.
Prepared by
7. When Billy started, he wanted to make sure that his
lemonade stood out from the rest. He knew that there
would be plenty of competition and that if his product
was unique he would be able to create a market segment
that would be his alone. After asking his friends and
their parents what was most important to them he found
that there was a desire to have lemonade that was healthy
while still being tasty. The result was to create…
Prepared by
8. Billy - CEO Mia & Eve - Sales Staff
Billy started by first making sure his staff understood the
brand and what makes it different. Staffing is the first
point of contact with many customers and most times
neglected. As you can see here, Billy has made sure that
every staff member is trained to present the Billy’s
Lemonade brand in its best light.
Prepared by
9. Packaging
Once the staff was ready, it was time to make sure that
the Billy’s Lemonade brand was predominately displayed
throughout the buying experience. Everything from
pitchers to glasses communicated the Billy’s brand and
its messaging.
Prepared by
10. Retail
Location
With his brand in place and staff ready, Billy was now
ready to open for business. By strategically placing his
locations, Billy was able to attract his target audience to
the Billy’s Lemonade brand at places where people were
likely to frequent.
Prepared by
11. Now that the Billy’s Lemonade brand was established, it was
time to market the brand, its experience and product. In order
to reach the target market Billy developed a strategy that
engrained the Billy’s Lemonade brand into the community as
well as community members.
By capitalizing on a mix of social media, grass roots marketing,
marketing sponsorships, and traditional channels, the Billy’s
Lemonade brand was now immersed into the market resulting
in efficient sustainable brand building while creating
immediate sales during targeted periods. The following
examples are what Billy used to complete his strategy.
Prepared by
20. As you can see branding is far more than creating a logo.
However, it a can be the single most important asset that
a company possesses. In fact, the intellectual property of
a brand is limitless in value. Brands can provide the
backbone for creating successful and sustainable
companies as well as defending the model in which a
business plan is structured.
The building of a brand is possible regardless of the
company size and shouldn’t be diminished. Even Billy
age 7, and his staff of 4 and 6 year olds understood its
value in developing their business.
Prepared by
