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Design YOUR brand inside trade.Berry

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The reason why your Personal Branding is so important as a leader inside trade.Berry, is that the image of yourself is a real, live and tangible proof of the fact that things have changed in this industry. Ethics, transparency and human interaction are the main values we have craved.
Take the lead and be the leader!
Your invitation & More materials on www.sales-am.com

Published in: Business
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Design YOUR brand inside trade.Berry

  1. 1. Build your image! BE A LEADER! P O W E R E D B Y PERSONAL BRANDING I D E N T I T Y K I T
  2. 2. Contents trade.Berry official materials trade.Berry materials by Adrian Mazilu 03 04 05 23 Purpose of use Foreword Support materials The importance & usage of marketing kit PHASE 1 25 27 31 37 Online Reputation Management (ORM) Website Social Media Marketing Link building and SEO optimization PHASE 2 41 42 46 50 52 55 59 62 Your core image Email signature Newsletter Outbound Marketing - Event set up: Roll-ups Brochure Flyers Badge PHASE 3 64 66 69 72 Business Pack Business card Presentation folder Letterheads ONLINE Rebate Plan Animation movie: What is trade.Berry? Corporate video - trade.Berry Launch video trade.Berry 08 09 10 11 12 13 OFFLINE trade.Berry brochure trade.Berry roll-ups 21 OFFLINE Brochure: How to become an Active Member15 16 17 18 19 20 ONLINE Animated tutorials: Rebate plan Online trading - Basic concepts trade.Berry for Traders & Analysts trade.Berry for Introducers trade.Berry for Networkers Videos: trade.Berry platform STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7
  3. 3. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y Foreword As one of the Founding members of trade.Berry, my mission is to find and develop leaders for trade. Berry’s network all over the world. From this point of view, Personal Branding Identity Kit aims to provide clear and concise directions for future leaders regarding the ways of promoting themselves and communicating in and out of the community. This guideline material follows the lines suggested by trade.Berry and comes as a support material for the entire community. Because trade.Berry was designed with people in mind, it is built to put you on the stage, in front of your audience. You are the trade.Berry face now and you should take all the community’s reconnaissance. Introduce yourself properly, so the whole community built in a region or a country can easily get to you for advice or for a professional opinion. Grow together and find new members, expand your community and enjoy trade.Berry’s philosophy. The reason why your Personal Branding is so important as a leader, is that the image of yourself is a real, live and tangible proof of the fact that things have changed in this industry. Ethics, transparency and human interaction are the main values we have craved. Take the lead and be the leader! All you have to do is presented in this material. Even more, you can download the Marketing Kit specially designed for trade.Berry’s leaders, customize it with your personal information and the first step to your Personal Branding campaign starts now! 03 page
  4. 4. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y Purpose of use The purpose of this guidebook is to offer you a full Marketing Kit, which includes all needed materials in order to build your Personal Branding Campaign. The marketing strategy covers two important areas of communication: Online and Offline. ONLINE When talking about online, we mean your personal presentation website, Social Media channels, Email campaigns and all other materials that can be displayed and promoted on different video, slide and content sharing platforms. The design, technical specifications and formats supported by various online platforms are precisely presented in each chapter, giving you the possibility to download them. Also, there are explanations regarding how and where to place this content, so everything left to do for you is to customize it with your personal details. OFFLINE Offline environment refers to events held in the community. For the seminars, conferences or meetings of members, you will need printed marketing materials. All the materials you might need are shown in this Marketing Kit from the design to the technical specifications. Consequently, all you need to do is have them printed. 04 page
  5. 5. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y Support materials Going further, you will find a presentation of both the trade.Berry official marketing materials and marketing materials designed by my Developing Team. Those will help you communicate in your Brand Awareness Strategy. After you will finish building your Personal Branding Campaign, you will need to sustain it actively and grow it to the next level, meaning Permanent Awareness. Keep posting new materials, promoting the main ideas and concepts - keep in touch with your audience, basically. In this active communication you will need permanent new content, as well as support materials which will be presented repeatedly to your audience. Of course, all of them need to be built in the public interest of your community - beginners, new entry members, active members, etc. As a leader, your ultimate accomplishment is to create new leaders beneath you. In order to be considered a leader, your followers need to see your real support and help. That’s why you permanently have to provide them the knowledge and the information about this business. Start by sharing trade.Berry’s official materials and marketing materials made under the Adrian Mazilu brand. All of them are suited for different categories of users, and they’re considered support materials in trade.Berry’s network. In this continuous process of communication with your audience, you might discover new necessities. As a leader, you can design your own support materials addressed exclusively to your community or even develop new strategies for a larger public. 05 page
  6. 6. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 06 page PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y Please note that in order to use the trade.Berry’s logo on any marketing materials, you need to get the written permission from the Compliance Department of trade.Berry brand. As this is a trading name owned and operated by R Capital Solutions Ltd, a regulated company under CySec license (nr.246/14, HE 329922), the usage of the logo without permission is strictly prohibited. 06 page
  7. 7. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y trade.Berry materials by Adrian Mazilutrade.Berry official materials Support materials ONLINE Rebate Plan Animation movie: What is trade.Berry? Corporate video - trade.Berry Launch video trade.Berry OFFLINE trade.Berry brochure trade.Berry roll-ups trade.Berry official materials Support materials trade.Berry official materials 07 page
  8. 8. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 08 page OFFLINE OFFLINEONLINE The document named the Rebate Plan is available on www.tradeberry.com/Documentation/Rebate Plan Brochure, and it can be downloaded and printed. It is designed for both active members inside trade.Berry network and for potential users who have not yet joined the community. The document presents the requirements for each phase of the Rebate Plan, explaining the calculations and showing graphic examples for a better understanding. This material is designed with an explanatory role, it addresses only those members that want to enroll in the Rebate Plan (Qualified Member). This document can be also used in marketing purposes, in events / seminars / conferences. Print for sales presentation or email it to possible clients. Rebate plan Support materials trade.Berry official materials ONLINE Rebate Plan _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E trade.Berry official materials Support materials ONLINE Rebate Plan trade.Berry materials by Adrian Mazilu Link Rebate Plan
  9. 9. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 09 page OFFLINE OFFLINEONLINE Support materials trade.Berry official materials ONLINE Animation movie - What is trade.Berry? The animated video is available both on www.tradeberry.com website and on the official trade.Berry Youtube channel. It aims to explain in general terms the trade.Berry’s mission, to whom it is addressed and what are the benefits for each category of members inside the network This material can be used with a marketing purpose, being informative and promotional. Display it on your personal website, share it on your Social Media channels (such as Facebook, Twitter, etc) or use it on a screen as an intro to your event. Animation movie - What is trade.Berry? _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E trade.Berry official materials Support materials ONLINE Animation movie - What is trade.Berry? trade.Berry materials by Adrian Mazilu Link What is trade.Berry?
  10. 10. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 10 page OFFLINE OFFLINEONLINE Support materials trade.Berry official materials ONLINE Corporate video - trade.Berry The corporate video is available both on www.tradeberry.com website and on the official trade.Berry Youtube channel. It is an artistic video that reveals the trade.Berry philosophy and its core values - meaning the brand’s essence. Link corporate video trade.Berry This material can be used with a marketing purpose, being informative and promotional. Display it on your personal website, share it on your Social Media channels (such as Facebook, Twitter, etc) or use it on a screen as an intro to your event. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E Corporate video - trade.Berry trade.Berry official materials Support materials ONLINE Corporate video - trade.Berry trade.Berry materials by Adrian Mazilu
  11. 11. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 11 page OFFLINE OFFLINEONLINE Support materials trade.Berry official materials ONLINE Launch video - trade.Berry The launch video of the trade.Berry brand is available both on www.tradeberry.com website and on the official trade. Berry Youtube channel. trade.Berry was launched within IFXexpo exhibition in Cyprus, one of the most important international business events in the financial markets field. Within those 3 days of exhibition, trade.Berry became known for the first time to B2B partners. This video can be used with a marketing purpose, promoting the trade.Berry brand. Link trade.Berry launch Display it on your personal website or share it on your Social Media channels (such as Facebook, Twitter, etc). _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E Launch video - trade.Berry trade.Berry official materials Support materials ONLINE Launch video - trade.Berry trade.Berry materials by Adrian Mazilu
  12. 12. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 12 page Support materials trade.Berry official materials OFFLINE trade.Berry brochure It is available in electronic format on the website www.tradeberry.com / marketing materials, it can be downloaded and printed. The brochure has 16 pages in A4 format, presenting the trade.Berry philosophy, the TOOMIT technology (technical explanations), as well as the 4 categories of users to whom trade.Berry addresses: traders, analysts, introducers and marketers. The brochure is useful to potential users who have not yet joined the trade.Berry community, highlighting the advantages and benefits of a member inside the network. This marketing material can be used electronically also, as an informational material presented to the general audience, as well as in print use with a promotional purpose in various events, seminars or conferences held by trade.Berry’s members. Link brochure Display it on your personal website, share it on your Social Media channels (such as Facebook, Twitter, etc), send it by email to new community members or use it as an educational material in meetings and events. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E trade.Berry brochure trade.Berry official materials Support materials ONLINE OFFLINE trade.Berry brochure trade.Berry materials by Adrian Mazilu OFFLINEONLINE
  13. 13. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 13 page ONLINE Support materials trade.Berry official materials OFFLINE trade.Berry roll-ups There are 3 trade.Berry official roll ups on the website www.tradeberry.com / marketing materials that can be downloaded and printed. Their design can not be changed or replaced with other logos and signs belonging to the network member that will use these materials. It’s recommended to use these roll ups together: “Platform with a face!”, “Our chief analyst” and “Our best sales”. In the set up of the event held by one of the network members, the official roll ups can be used together with other roll ups or marketing materials branded with the member’s name and using the trade.Berry logo. In this case, those extra materials needs to specify clearly the name of the member and have a disclaimer indicating that those are not trade.Berry official materials. It’s mandatory to ask for the written approval from the trade.Berry Marketing Department as the usage of the logo without permission is strictly prohibited. Email: marketing@tradeberry.com estimated time for an answer depends on the complexity of the materials. Link roll-up “Platform with a face!” Link roll-up “Our best sales” Link roll-up “Our chief analyst” _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E trade.Berry roll-ups trade.Berry official materials Support materials OFFLINE trade.Berry roll-ups OFFLINEONLINE trade.Berry materials by Adrian Mazilu (continued on next page) In print in your office or in the set up of any event. _ _ U S E
  14. 14. Support materials trade.Berry official materials PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y trade.Berry materials by Adrian Mazilu trade.Berry official materials Support materials OFFLINE Brochure: How to become an Active Member ONLINE Animated tutorials: Rebate plan Online trading - Basic concepts trade.Berry for Traders & Analysts trade.Berry for Introducers trade.Berry for Networkers Videos: trade.Berry platform trade.Berry materials by Adrian Mazilu 14 page
  15. 15. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 15 page ONLINE trade.Berry official materials Support materials OFFLINE OFFLINEONLINE Animated tutorials: Rebate Plan trade.Berry materials by Adrian Mazilu Support materials trade.Berry materials by Adrian Mazilu ONLINE Animated tutorials: Rebate Plan The animation is available on the official Youtube channel. It transposes the compensation plan in a quick and smart version, easy to follow by the general audience. Its informative role is sustained by explanatory examples of calculations and notes. For a complete and correct understanding of the information presented, please read the documentation on www.tradeberry.com (Documentation - Rebate Plan Brochure). This material is made strictly with an educational purpose in order to help trade.Berry’s community to understand the trade.Berry Rebate Plan. Link Rebate Plan Animated Display it on your personal website, share it on your Social Media channels (such as Facebook, Twitter, etc) or use it as an educational material in meetings. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E Animated tutorials: Rebate Plan
  16. 16. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 16 page ONLINE trade.Berry official materials Support materials OFFLINE OFFLINEONLINE Animated tutorials: Online trading - basic concepts trade.Berry materials by Adrian Mazilu Support materials trade.Berry materials by Adrian Mazilu ONLINE Animated tutorials: Rebate Plan The animation is available both on the www.adrianmazilu.com website and on the official Youtube channel. It goes through all the basic concepts of capital markets necessary for trading the complex financial instruments. Examples of calculation as well as other examples from the trading platform are shown and explained in order to acquire a minimum knowledge. This material is made strictly with an educational purpose in order to help trade.Berry’s community to understand the basic concepts of online trading and the platform use. Link Online Trading - Basic concepts Display it on your personal website, share it on your Social Media channels (such as Facebook, Twitter, etc) or use it as an educational material in meetings. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E Animated tutorials: Online trading - basic concepts
  17. 17. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 17 page ONLINE trade.Berry official materials Support materials OFFLINE OFFLINEONLINE Animated tutorials: trade.Berry for Traders & Analysts trade.Berry materials by Adrian Mazilu Support materials trade.Berry materials by Adrian Mazilu ONLINE Animated tutorials: trade.Berry for Traders & Analysts It is an animated video that describes the advantages and benefits addressed to one of the most important category inside trade.Berry - Traders & Analysts. What can they gain and why they should go for trade.Berry? Beyond technology, speed and useful tools, there is so much more to discover and this video emphasis the main reasons why you should join the trade.Berry community. This video is made strictly with an educational and promotional purpose. It is addressed to a certain category of professionals inside trade.Berry and it should be presented only to those. link trade.Berry for Traders & Analysts Display it on your personal website, share it on your Social Media channels (such as Facebook, Twitter, etc) or use it as an educational material in meetings. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E Animated tutorials: trade.Berry for Traders & Analysts
  18. 18. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 18 page ONLINE trade.Berry official materials Support materials OFFLINE OFFLINEONLINE Animated tutorials: trade.Berry for Introducers trade.Berry materials by Adrian Mazilu Support materials trade.Berry materials by Adrian Mazilu ONLINE Animated tutorials: trade.Berry for Introducers An animated video addressing a large area of this market - Introducers. We’ve seen a lot in this industry. We are part of it and we have reasons to be proud and reasons to crave for changes. In this material it is shown why you should choose trade.Berry, what change is bringing to the market and what is in for you - a business introducer (BI). This video is made strictly with an educational and promotional purpose. It is addressed to a certain category of professionals inside trade.Berry and it should be presented only to those. link trade.Berry for Introducers Display it on your personal website, share it on your Social Media channels (such as Facebook, Twitter, etc) or use it as an informational material addressing to business introducers who want to join trade.Berry. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E Animated tutorials: trade.Berry for Introducers
  19. 19. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 19 page ONLINE trade.Berry official materials Support materials OFFLINE OFFLINEONLINE Animated tutorials: trade.Berry for Networkers trade.Berry materials by Adrian Mazilu Support materials trade.Berry materials by Adrian Mazilu ONLINE Animated tutorials: trade.Berry for Networkers An animated video designed especially for networkers. How can trade.Berry become a suitable product for you? Moreover, why should you bring your network in this project and enjoy both - selling and sponsoring? In this video, you will find the right arguments for you, as a networker, to join a beautiful combination of so many worlds. This video is made strictly with an educational and promotional purpose. It is addressed to a certain category of professionals inside trade.Berry and it should be presented only to those. link trade.Berry for Networkers Display it on your personal website, share it on your Social Media channels (such as Facebook, Twitter, etc) or use it as an informational material addressing to networkers who want to join trade.Berry. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E Animated tutorials: trade.Berry for Networkers
  20. 20. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 20 page ONLINE trade.Berry official materials Support materials OFFLINE OFFLINEONLINE Videos: trade.Berry platform trade.Berry materials by Adrian Mazilu Support materials trade.Berry materials by Adrian Mazilu ONLINE Videos: trade.Berry platform This video is available both on the website www.adrianmazilu.com and on the official Youtube channel. It is a tutorial for the TOOMIT platform use, presenting in detail each section of the platform as well is its functionality: Trade section, TradeBook, OpenBook, CopyBook, Journal. This video is a support material for the trade.Berry community and it doesn’t have a promotional purpose, being addressed only to the network members. This material is made strictly with an educational purpose, being addressed to new members of the trade.Berry community in order to gain necessary knowledge for the correct use of the platform. Link Platform tutorial Display it on your personal website, share it on your Social Media channels (such as Facebook, Twitter, etc), send it by email to new community members or use it as an educational material in meetings. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E Videos: trade.Berry platform
  21. 21. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 21 page ONLINE trade.Berry official materials Support materials OFFLINE OFFLINE Brochure: How to become an Active Member ONLINE trade.Berry materials by Adrian Mazilu Support materials trade.Berry materials by Adrian Mazilu OFFLINE Brochure: How to become an Active Member It is a support material which explains the steps you need to follow in order to become an active member inside trade.Berry and to start your road to success. It guides you through each detail of the registration process in order to make things real simple for you. With an informational purpose, this material serves to new members who want to join trade.Berry. Also, as a leader of the network, you can send this brochure to any active member beneath you interested in enrolling new clients. This way, you reduce time by explaining to each and every member the common steps of the registration, avoid misunderstandings and help your community.Link How to become an Active Member Display this brochure on your website or send it by email to your partners / friends who are interested in joining trade.Berry. Link How to become an Active Member (PDF) _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E Brochure: How to become an Active Member
  22. 22. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 22 page Brochure (How to become an Active Member) Support materials trade.Berry materials by Adrian Mazilu OFFLINE Brochure: How to become an Active Member
  23. 23. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y The importance & usage of marketing kit The importance & usage of marketing kit The importance & usage of marketing kit PHASE 1 Online Reputation Management (ORM) Website Social Media Marketing Link building and SEO optimization PHASE 2 Your core image Email signature Newsletter Outbound Marketing - Event set up: Roll-ups Brochure Flyers Badge PHASE 3 Business Pack Business card Presentation folder Letterheads STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7 23 page
  24. 24. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 24 page The importance & usage of marketing kit Implementation proposal Act like a leader: organize seminars, share the materials with your potential customers Business card Presentation folder Letterheads Mass messages to your community Personal touch Bring new links to your website, boost your online presence with SEO Content and designs Logo, content, design Implementation proposal PHASE 1 PHASE 2 PHASE 3 Setyourw ebsite Seta business signature Optim ize yoursocialm edia platform s N ew sletter Prom ote youronline im age Outbound m arketing Printthe business pack STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7 Online Reputation Management PR - Core image Business Package
  25. 25. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 25 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image PHASE 3 Business Pack Online Reputation is how others see you when they look you up online and because in today’s business environment everything goes online, the brand named YOU should be clean and complex. What would you say about you to the world? What are your achievements for which you should be known? Would you like to be seen as a reliable person? In today’s competitive market, reputation can be your biggest asset, the thing that makes you stand out from the crowd and gives you a competitive edge. Online reputation management (ORM) means taking control of the online image of yourself. Its techniques and strategies ensure that people find the right materials when they look you up on the Internet. Done well, online reputation management creates balance, counteracts misleading trends, and allows you to put your best foot forward. ORM is becoming so pervasive that you can’t afford the luxury of skipping it, especially when you run a business. Your online presence is your reputation, professional and personal. Here are some facts that prove this: Two out of three people see the Internet as the most reliable source of information about a person or a business 70% of hiring managers have rejected a candidate because of something they found online When looking for a local business, 97% of people read online reviews Looking at statistics like these, it’s clear that what happens online affects your entire professional life. Also, your online reputation is forever! If someone writes something negative about you online, it can put you at a serious disadvantage in the long term, especially if you are not aware of it. You might never know why you didn’t get a deal, or why a _ _ D E S C R I P T I O N Online Reputation Management The importance & usage of marketing kit Online Reputation Management (ORM) (continued on next page)
  26. 26. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 26 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image PHASE 3 Business Pack good business meeting didn’t materialize after a while. It’s important to keep tabs on what people are saying about you online and then take steps to correct any inaccuracies. So, becoming visible on the Internet is a must! Enhance your chances of getting known in places where you should be known in order to meet your business partners, to establish partnerships and to lead your message forward. Taking it step by step, what exactly do we mean by ORM and how to do it for your Personal Brand? - Follow the implementation steps below, they are arranged in the order of their importance and their visibility in search engines. _ _ D E S C R I P T I O N Online Reputation Management The importance & usage of marketing kit Online Reputation Management (ORM)
  27. 27. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 27 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) STEP 1: Website PHASE 2 Your core image PHASE 3 Business Pack Website The importance & usage of marketing kit Online Reputation Management (ORM) Website Your personal website is like a business card, containing detailed information about yourself, your work and your projects. As this is the first place where your audience will land by searching your name in search engines, so the website should announce from the beginning who you are and what is your mission inside trade.Berry. It’s like the “home” of your Personal Branding campaign, that’s why here, a guest should find all the needed information in order to understand what this is all about and to become eager to reach you. Since this is a presentation website, its role is to promote you. And how would you like to be presented? For sure as a professional! This mean that everything on your website should be highly qualitative: nice design, intuitive menu, good content, clear pictures and so on. Imagine that the website is not changing its design very often, so it is best to make it look nice from the very beginning. Any new promotional / educational material made by you or by one of the members from your community can be displayed on your personal website. Promote or just present the events related to trade.Berry, use it as your personal business card. Don’t forget to mention your personal website on every each material/ email/ social media channel that you own. It will boost your awareness! _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E (continued on next page)
  28. 28. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 28 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) STEP 1: Website PHASE 2 Your core image PHASE 3 Business Pack Website The importance & usage of marketing kit Online Reputation Management (ORM) Website How important is a personal website if you are about to become a network leader? When you create a personal website, you show those people how important it is for you that you’re creating a name for yourself online. Human beings buy from other human beings. Earning trust is imperative in the business life - this is your gateway to people, to your community 63-80% of search engine queries showed that the nr.1 reason for which people visit a website is to obtain information. So, if somebody will search “trade.Berry” on the Internet, the search engine will return first the local results and then the international ones related to that topic. Taking into consideration the fact that your website is the first local result talking about trade.Berry, the visitor will click on your website. Search engines read your website as the number 1 source for the search of your name. Related to the previous argument, the official trade.Berry website, in most of cases, will be the first result in search engines, and then the local results will come. _ _ I M P O R T A N C E (continued on next page) In terms of co-branding between the brand named YOU and trade.Berry, we would recommend you to include the following information on your website. It is up to you how you want to organize it on your sitemap. _ _ R E C O M M E N D A T I O N S
  29. 29. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 29 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) STEP 1: Website PHASE 2 Your core image PHASE 3 Business Pack Website The importance & usage of marketing kit Online Reputation Management (ORM) Website _ _ R E C O M M E N D A T I O N S ABOUT ME TRADE.BERRY INVITATION / COMMUNITY / EVENTS CONTACT This page is usually a sole section, where a map is displayed with a pin, your social media buttons, email and other contact information. For example, the Adrian Mazilu brand is using a QR code, a very simple and unique way of having all your contact information cropped in an image. I use this QR code on all my marketing materials, it’s an elegant symbol and also, very practical. It is very important to display your invitation link on your website. It can be a call to action button, after a text which describes the exclusivity of the trade.Berry community, the fact that users can join by invitation only, all members are real and verified, etc. Then you can describe the community itself, by sharing different materials - like videos and pictures from different trade.Berry events, or events organised / sponsored by members in different places / countries. At some point, as a leader, you will organise your own community events, which should be presented and promoted on your website. As you are about to be a leader, your followers need to find more information about the project, and the best place where you can present in detail the spotlights of trade.Berry is a dedicated section on your website. Here you can summarize the information provided in the official trade.Berry materials or you can just select the highlights in which your community will be interested. The main point is to make your mission, your belief clear by presenting the official content/materials of trade.Berry, as well as mentioning the official website www.tradeberry.com This is usually the homepage of your website. Here you should present your professional experience, as well as your association with trade.Berry brand. Why do you believe in trade.Berry’s philosophy? What trade.Berry did change for you? Why should someone join trade.Berry? Your personal statement about trade.Berry (continued on next page)
  30. 30. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 30 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) STEP 1: Website PHASE 2 Your core image PHASE 3 Business Pack Website The importance & usage of marketing kit Online Reputation Management (ORM) Website _ _ M A N D A T O R Y There are many ways of designing a website, but in the end it should reveal your personality, professional profile, beliefs and surely, it should match your core image. As an example, I would like to present mine - www.adrianmazilu.com. My Marketing Team took care of each and every word and symbol of this website, in order to make it easy to go through and to highlight my status inside trade.Berry. If you’d like me to recommend you the same design & developing team for your website, please contact our Marketing department on the email address: marketing@sales-am.com _ _ E X A M P L E S Also, it is very important to use a disclaimer in the footer of each page. An example of a disclaimer is: “This website is not a trade.Berry property and it does hold no liability on the content. trade.Berry is a trading name owned and operated by R Capital Solutions Ltd., HE 329922, licensed by CySec, 246/14. Trading on margin involves risk. Make sure you understand the specifications of the instruments and of the market before investing real funds.“ In order to use the trade.Berry’s logo on your website, ask for the written approval from the trade.Berry Marketing Department. Email: marketing@tradeberry.com, estimate time for an answer depends on the complexity of the materials. As trade.Berry is a trading name owned and operated by R Capital Solutions Ltd, a regulated company, the usage of the logo without permission is strictly prohibited.
  31. 31. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 31 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) STEP 2: Social Media Marketing PHASE 2 Your core image PHASE 3 Business Pack Social Media Marketing The importance & usage of marketing kit Online Reputation Management (ORM) Social Media Marketing It is the next “big thing” to do for your Brand Recognition. First, Social Media significantly increase traffic to your personal website, secondly, it provides more opportunities to convert. Every post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a conversion - enrolling members to trade.Berry’s community through your invitation. Social Media channels cover a huge area of interests. Let’s focus on those where most of your business partners or future partners can be found. Of course, in each country or region on the Earth there are top preferences regarding Social Media channels. For sure, one of the most famous channels over the world is Facebook. For business purposes, the Facebook Pages are recommended. Here you can make a Public Business Profile where you will communicate only business interests to your community. Linkedin is another top channel for professionals where you can publish your resume, current project and get awareness among them and establish new connections. Twitter is also a very popular network and it is used by many business people all over the world, so you should take it into consideration. The king of the video platforms is Youtube which, by the way, indexes very well in search engines. Those are the “mandatory” channels with which you should start in your Social Media Marketing campaign. _ _ D E S C R I P T I O N (continued on next page)
  32. 32. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 32 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) STEP 2: Social Media Marketing PHASE 2 Your core image PHASE 3 Business Pack Social Media Marketing The importance & usage of marketing kit Online Reputation Management (ORM) Social Media Marketing Making those profiles look clean and professional and it will boost your reputation in the online environment. It is very important to keep your image as clean as possible, meaning that it is recommended to remove all content which is not related to your business (posts, videos and pictures from your private life). Switching places, you would like to make business with people, about you know more professional details of their life and not their private parties, friends and sunny beach memories. After all, you still have your private accounts, like the facebook profile, where you can still be a party king. Also, in order to get more visibility on Social Media, you can run adverts and other campaigns for a small budget which will boost your image and promote your brand. Don’t forget about transparency, going clean on social doesn’t mean you have to hide things or exaggerate your stories. Brand awareness - your social channels should be connected and they should show coherent and constant types of messages. This way, people from different channels can have a certain image of you. The more you communicate on your Social Media profiles, the more chances to increase the conversion rate. Post and share your business activity, promote marketing materials provided at the beginning of this Guideline and boost your website. _ _ P U R P O S E O F U S E _ _ U S E (continued on next page)
  33. 33. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 33 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) STEP 2: Social Media Marketing PHASE 2 Your core image PHASE 3 Business Pack Social Media Marketing The importance & usage of marketing kit Online Reputation Management (ORM) Social Media Marketing How can your Personal Brand benefit from Social? Your efforts through social media will become more significant in your SEO strategies. You can no longer do one and not the other without compromising your results With every coming update to a search engine, more social results are being integrated Most of the internet activity is being done through mobile devices, and most of the social activity is being done also through a mobile device - pretty big chances to get your personal brand visible Everything on a mobile device can be shared with any social network, take that also into perspective. Tips: Your website most likely will be viewed through a mobile device, be sure it is compatible and that it offers the viewer a positive experience According to Mark Zuckerberg, the Facebook founder, approximately one in every seven people on the planet uses the site to connect to friends. These numbers don’t include other popular sites such as Twitter and Youtube. When you take into consideration the sheer number of people that only use Facebook, you can begin to understand the importance of social media marketing to engage a vast target audience It is believed that social media sites are just as influential as television ads, if not more. From a single 140 character post on Twitter, you could engage thousands of people who are interested in your project or message Tips: The perfect tool to monitor your social media channels is Hootsuite, also excellent way for distributing your content to all of your social profiles. From a single _ _ I M P O R T A N C E (continued on next page)
  34. 34. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 34 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) STEP 2: Social Media Marketing PHASE 2 Your core image PHASE 3 Business Pack Social Media Marketing The importance & usage of marketing kit Online Reputation Management (ORM) Social Media Marketing point, you can send posts to the most popular social hubs simultaneously. This means you don’t have to visit each site one-by-one to share your new posts or images. This tool has a free adaptations for beginners, but paying for the premium account could be a time-saving investment. Media channels, so you can simply use them in order to empower your Personal Branding campaign. For profile pictures, it is recommended to use a professional image of yourself. Keep in mind that it should have a clear background, and a serious body posture. The main focus is on your face, that’s why it is better to use a portrait picture and wear a business outfit. (continued on next page) _ _ R E C O M M E N D A T I O N S Social Media is the key element for any marketing strategy. Everybody is using it for personal or business purposes. Each channel has its category of audience, meanwhile the audience in which you are interested might be spread on different channels. The best way to deliver the same message to all of them is to have an unique and unified visual identity. When your personal brand is communicated on Social channels, your main focus is on what your audience sees, and then on what it reads. That’s why we created business covers for the most important Social
  35. 35. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 35 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) STEP 2: Social Media Marketing PHASE 2 Your core image PHASE 3 Business Pack Social Media Marketing The importance & usage of marketing kit Online Reputation Management (ORM) Social Media Marketing There are some patterns which you might need for introducing trade.Berry in your posts: Slogan The platform with a FACE Mottos which you might use on banners: “Designed with people in mind” “A beautiful combination of so many worlds” “Social Trading as it was supposed to be from the beginning!” _ _ E X A M P L E S Those covers are made to strengthen your Visual Identity among Social Media channels. Upload them on your business Social Media channels like Facebook page, Linkedin, Twitter and Youtube. Keep in mind that those materials can be also used on other channels, the dimensions provided will easily fit. (continued on next page)
  36. 36. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 36 page The importance & usage of marketing kit Online Reputation Management (ORM) Social Media Marketing Facebook Page cover LinkedIn cover Twitter cover YouTube cover
  37. 37. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 37 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) STEP 3: Link building & SEO optimization PHASE 2 Your core image PHASE 3 Business Pack Link building & SEO optimization The importance & usage of marketing kit Online Reputation Management (ORM) Link building & SEO optimization The simplest way to understand what is link building and what it does, is to think of the meaning of the words. Basically, it means to tie all links between them: all social media channels, website and other online resources in between. Going further, link building is a highly important SEO (Search Engine Optimization) technique. In SEO terminology, link building is the process of exchanging links with other websites and increasing your own site’s backlinks and quality backlinks. The most efficient way, but also the simplest way to build relevant links to your online resources (website, social media channels, other online materials) is to publish articles on different blogs which contain hyperlinks leading to you. It means that you have to find bloggers in your field, who would write an article regarding your business, or your brand, etc, and place in those articles links to your resources. Local blogging is not so expensive, you can target 10 to 15 blogs per month for a small budget. For free, you can just make a research on local blogging area, find relevant articles and start posting comments to those articles, mentioning your website, or other online resources. It will slow your efforts in link building, but in the end it does work. If you have set a decent budget for link building campaigns, than go for premium media buying - placing advertorials and press releases in premium local press, platforms or websites. Those can be expensive at the beginning, but the results are visible and last in time. From a technical point of view, your website should also benefit from on page SEO activities in order to index it right in search engines. This refers to the link construction behind your website, and to the keywords used in your content. If you can cover the part with your content, for link building is better to get a professional help. Usually the developers of your website can provide you those services at an additional cost. _ _ D E S C R I P T I O N (continued on next page)
  38. 38. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 38 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) STEP 3: Link building & SEO optimization PHASE 2 Your core image PHASE 3 Business Pack Link building & SEO optimization The importance & usage of marketing kit Online Reputation Management (ORM) Link building & SEO optimization But it is a one time fee and the role of link building is very important for your Online Reputation Management. After you have managed to set all this, you should start monitoring all your efforts. If you can measure it, than you can improve it. In Search Engine Optimization, measurement is critical to success - track data about rankings, referrals, links, and more. There are specific Google Tools for monitoring which will help you a lot - Google Search Console, Google Analytics and Webmaster Tools. Based on the statistics and on the very complex data provided, you can start to target your specific audience which already has interacted with your website and could be interested in your business. We won’t go into details, but remember that there are a variety of Google Campaigns or PPC strategies (pay per click campaigns) that will bring you closer to your interested audience. There are SEO professionals that can monitor and run those campaigns for you and the costs are under your control. It’s up to you how much budget you want to allocate into this. (continued on next page) It’s not enough to make a personal website and some social media channels in order to claim that your Personal Brand Campaign has started. Those are your resources, but you have to set them in motion, you need an engine which will put all this at work. SEO techniques are this magic powder that brings your online reputation to life. _ _ P U R P O S E O F U S E
  39. 39. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 39 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) STEP 3: Link building & SEO optimization PHASE 2 Your core image PHASE 3 Business Pack Link building & SEO optimization The importance & usage of marketing kit Online Reputation Management (ORM) Link building & SEO optimization Here’s some facts about SEO: The primary goal of SEO is to dominate the entire first page in Search Engines when somebody is searching your name It pushes the negative search results off the page one (reputation management) 75% of users never scroll past the first page of search results 82.6% of internet users use search Search and email are the top 2 internet activities 70-80% of users ignore the paid ads, focusing on the organic results, which are reached due to efficient SEO strategies SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate Brands that blog have 434% more indexed pages. And brands with more indexed pages get far more leads 81% of businesses consider their blogs to be an important asset to their businesses Even if the SEO efforts might not be visible at the very beginning, they are crucial for the whole picture of Online Reputation Management. This is the invisible hand which works on your side, considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. The minimum period for SEO activities is 6 months, after this period you can see a real improvement of your brands visibility in online. _ _ I M P O R T A N C E _ _ U S E (continued on next page)
  40. 40. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 40 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) STEP 3: Link building & SEO optimization PHASE 2 Your core image PHASE 3 Business Pack Link building & SEO optimization The importance & usage of marketing kit Online Reputation Management (ORM) Link building & SEO optimization Connect all your social media channels in between, enroll your links in web directories, set and use keywords in your content. When working on the development of your website, don’t omit to ask for on page SEO implementations. Make a research of local blogosphere, ask for a price offer and other terms and conditions in order to get published on their blogs. Take into consideration premium media buying, at some point you might want to write a paid press release in order to increase your brand awareness. Focus on monitoring SEO activities and establish some low budget campaigns. _ _ R E C O M M E N D A T I O N S
  41. 41. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 41 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image PHASE 3 Business Pack Your goal is accomplished, you have built a strong Online Reputation, you are easy to find on the internet, there a lot of good things about you and the conversion rate has grown. More and more people got your message and they want to get in touch with you. Your further communication should be as coherent as before - your audience is expecting to get in contact with the same professional person of which they have read on the internet. And here is the real YOU - they want to get in touch with the real local trade.Berry’s network leader. Now Your Core Image will come into play! We are different and we perceive each person differently. But in the end, there are common things that we value about a leader: professionalism, the ability to inspire others, positive thinking and his clear vision about future development. In marketing terms, your core image should reveal the same: force, inspiration, positivism and coherence in each and every material that has your name on it. Following those, this chapter is about your presence in Public Relations (PR) - your professional approach to make business connections and your way to communicate directly to masses. As a leader, your mission is to introduce and to develop the trade.Berry brand in your country. By this, we mean community events, seminars, conferences and even face to face meetings with your partners, where your Personal Brand Image should be communicated accordingly. Follow the steps below and build an effective PR for your personal brand. _ _ D E S C R I P T I O N Your core image The importance & usage of marketing kit Your core image
  42. 42. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 42 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image E-mail signature PHASE 3 Business Pack E-mail signature The importance & usage of marketing kit Your core image E-mail signature As most of your business connections will come from the internet, the easiest way to communicate with them will be messaging via email. Some of the business deals are closed without even meeting face to face, which means that your messages should be at the highest level of professionalism. A very important aspect of this kind of communication is the signature, since it gives a personal touch to your messages. By giving more of your contact information, you increase your credibility among your community. The main purpose is to brand your each and every message sent. You can set this signature to your email address from which you communicate with your community. This way, it will be easy even for a new member to reach you and see your other contact details. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E (continued on next page)
  43. 43. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 43 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image E-mail signature PHASE 3 Business Pack E-mail signature The importance & usage of marketing kit Your core image E-mail signature Think of the email signature as an electronic business card, it’s a great opportunity to promote your brand with every email being sent. Email signatures should be viewed as a standard part of every businesses marketing. They are free and perfectly capable of creating leads and click-throughs to your website / social media channels over the course of time. It is your silent “salesperson” A professional email signature should have a nice and simple design and, at the same time -remarkable as it is placed at the end of your message. Check below to see what information should be included: First name and Last name: Position in trade.Berry: Invitation link: Email: Telephone: Website: Social Media (icons with direct links to Facebook, Linkedin, Twitter, Youtube) Disclaimer _ _ I M P O R T A N C E _ _ R E C O M M E N D A T I O N S (continued on next page)
  44. 44. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 44 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image E-mail signature PHASE 3 Business Pack E-mail signature The importance & usage of marketing kit Your core image E-mail signature (continued on next page) _ _ M A N D A T O R Y You can use the designs provided below for all marketing materials ( “PR-core image” chapter). All of them have been approved by the trade.Berry Marketing Department, you can only change your personal data and add your logo. If you want to use another design, it’s mandatory to include the disclaimer shown below and you should also ask for the written approval from the Marketing Department. Email: marketing@tradeberry.com ,estimate time for an answer depends on the complexity of the materials. DISCLAIMER “This material is not trade.Berry property and it holds no liability on the content. trade.Berry is a trading name owned and operated by R Capital Solutions Ltd., HE 329922, licensed by CySec, 246/14. Trading on margin involves risk. Make sure you understand the specifications of the instruments and of the market before investing real funds.“ As trade.Berry is a trading name owned and operated by R Capital Solutions Ltd, a regulated company, the usage of the logo without permission is strictly prohibited.
  45. 45. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 45 page The importance & usage of marketing kit Your core image E-mail signature E-mail signature
  46. 46. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 46 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image Newsletter PHASE 3 Business Pack Newsletter The importance & usage of marketing kit Your core image Newsletter It is a branded way of sending mass messages to your community. Half of your message is already expressed in the design of your newsletter - “a message from the trade. Berry community”. Its readers will easily recognise that this email came from you without even reading it. The same as the email signature, here you can silently promote yourself by including a link to your website and social media channels. To increase your visibility among the community, an elegant and easy way of sending invitations or other messages. You can use the design of the newsletter shown below as an invitation to an event or as a notification email regarding any of your activity inside trade.Berry. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E (continued on next page)
  47. 47. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 47 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image Newsletter PHASE 3 Business Pack Newsletter The importance & usage of marketing kit Your core image Newsletter (continued on next page) 91% of people check their email daily 58% of adults check their email first thing in the morning It’s a cost-effective solution, let’s not even bother comparing an invitation sent in a newsletter to a printed postcard. It’s cheaper to send. Don’t use a sophisticated design, as your message risks to be not entirely read or even worse, to be ignored Highlight the important information, like WHERE, WHEN and at WHAT TIME the event is taking place, by using a bigger font size, or a different style text: Bold, Italic, etc Promptly introduce yourself, the design of the newsletter already made your introduction by using your logo, and go directly to the subject, save the receiver’s time, he might also visit the social media channels End up with a call to action note, like “Join us!”, “Can’t wait to meet you!”, “See you on Friday!”, etc _ _ I M P O R T A N C E _ _ R E C O M M E N D A T I O N S
  48. 48. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 48 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image Newsletter PHASE 3 Business Pack Newsletter The importance & usage of marketing kit Your core image Newsletter (continued on next page) _ _ M A N D A T O R Y You can use the designs provided below for the roll-ups, brochures, flyers and badges which have been approved by the trade.Berry Marketing Department, you can only change your personal data and add your logo. If you want to use another design, it’s mandatory to include the disclaimer shown below and you should also ask for the written approval from the Marketing Department. Email: marketing@tradeberry.com, estimate time for an answer depends on the complexity of the materials. DISCLAIMER “This material is not trade.Berry property and it holds no liability on the content. trade.Berry is a trading name owned and operated by R Capital Solutions Ltd., HE 329922, licensed by CySec, 246/14. Trading on margin involves risk. Make sure you understand the specifications of the instruments and of the market before investing real funds.“ As trade.Berry is a trading name owned and operated by R Capital Solutions Ltd, a regulated company, the usage of the logo without permission is strictly prohibited.
  49. 49. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 49 page Newsletter The importance & usage of marketing kit Your core image Newsletter
  50. 50. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 50 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image Outbound marketing - Event set up PHASE 3 Business Pack Outbound Marketing - Event set up The importance & usage of marketing kit Your core image Outbound Marketing - Event set up This is the traditional form of marketing, the opposite of inbound marketing discussed in the first chapter of this Guideline book, where you reach your audience through natural search engine marketing efforts. Printed advertisements are part of the outbound marketing area and these are the materials which you will need in the set up of the community events, seminars and conferences. Needless to say, the print advertisements are a great way not only to communicate your message instantly to all of the guests from the event, but also to boost your brand awareness. Depending on the nature of the event, you might need some specific marketing materials. Make a research in advance for all technical specifications, and produce them accordingly, as print materials reveals their quality instantly, each inch makes the difference. Below we have presented you the most used materials for indoor events: _ _ D E S C R I P T I O N (continued on next page)
  51. 51. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 51 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image Outbound marketing - Event set up PHASE 3 Business Pack Outbound Marketing - Event set up The importance & usage of marketing kit Your core image Outbound Marketing - Event set up (continued on next page) You can use the designs provided below for the roll-ups, brochures, flyers and badges which have been approved by the trade.Berry Marketing Department, you can only change your personal data and add your logo. If you want to use another design for print materials, it’s mandatory to include the disclaimer shown below and you should also ask for the written approval from the Marketing Department. Email: marketing@tradeberry.com estimate time for an answer depends on the complexity of the materials. DISCLAIMER “This material is not trade.Berry property and it holds no liability on the content. trade.Berry is a trading name owned and operated by R Capital Solutions Ltd., HE 329922, licensed by CySec, 246/14. Trading on margin involves risk. Make sure you understand the specifications of the instruments and of the market before investing real funds.“ As trade.Berry is a trading name owned and operated by R Capital Solutions Ltd, a regulated company, the usage of the logo without permission is strictly prohibited. _ _ M A N D A T O R Y
  52. 52. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 52 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image Outbound marketing - Event set up: Roll-ups PHASE 3 Business Pack Roll-ups The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Roll-ups (continued on next page) Participating or organizing an event is the perfect opportunity to get your brand seen by your audience. One of the most important marketing print materials would be the roll ups, the easiest way to catch people’s attention on you brand. Beside the official trade.Berry roll ups, it is recommended to complete them with your own. Of course, your name and your network role should be associated with the trade.Berry’s logo, and you should also include your website, invitation link and other contact details (email, social media links, etc). Also, it’s important to make yourself present by using a professional picture of you on it. Following those, there is no way of passing unnoticed in this event. People would like to talk to that person from the roll up. A perfect way to establish new contacts. This is a promotional print material used to make your brand remarkable at an event or in your office. It’s like a bigger business card, easily observed by anyone who passes by. In the set up of the event, meetings or as a stand in your office. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E
  53. 53. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 53 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image Outbound marketing - Event set up: Roll-ups PHASE 3 Business Pack Roll-ups The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Roll-ups (continued on next page) Roll ups at significant venues to capture large potential customers - it’s an effective sales tool Will enhance your brand’s identity Very flexible, portable and lightweight making them easy to bring and reuse anywhere, at the same time the advantages brought by a roll up in the set up of the event are huge For all print materials, pay attention at graphics, remember you are trying to catch people’s attention as they pass by your banner, and using high-quality graphics will reflect the professionalism in your business The pictures used should have big resolution and clear colors Don’t put a lot of messages on your roll ups, it’s supposed to be catchy, not irritating Use the top of your roll up to promote your logo It is important to have your main message at eye level, this is most likely to catch people’s attention as they walk past it _ _ I M P O R T A N C E _ _ R E C O M M E N D A T I O N S Depending on the location of the event, your roll ups might be installed outside, and because of the weather, wind or other factors like that, your roll ups should have a specific fastening system. Just mention the fact that your roll ups are meant to stay outdoor and the Production firm will know what solutions to come up with.
  54. 54. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 54 page Roll-up The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Roll-ups
  55. 55. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 55 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image Outbound marketing - Event set up: Brochure PHASE 3 Business Pack Brochure The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Brochure (continued on next page) This is a print marketing tool used to distribute information about your brand. It’s an excellent way to resume the main message presented on the roll ups, and also detail it so your audience can be clear about it. As it is an informative paper document, its purpose is to introduce yourself: a short description about you, your professional background and your position inside trade.Berry. Focus on your role and tell more about your mission related to trade.Berry community, explain people why you have chose this project and present the reasons why you are so determined to bring it to the highest level - craft your message as a leader! Then tell more about the trade.Berry’s philosophy and make it clear to whom does it address: traders, analysts, introducers and networkers. It’s recommended to use a layout design that will bring into attention those 4 categories, presenting the advantages and benefits for each. Also, it’s important to make your contact details visible, use a call to action message for your invitation link. Basically, this brochure can be considered a sale script, you emphasize the major points for which someone should join the trade.Berry community, and in the same time, you are defining your position as a leader inside this community. The brochure is the printed method to spread your message to a large audience. Its role is to make your public familiar with the brand you promote, offering informative directions and building a first impression of yourself. It establishes the first contact between you and your guests from the event, highlighting your leader position. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E
  56. 56. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 56 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image Outbound marketing - Event set up: Brochure PHASE 3 Business Pack Brochure The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Brochure (continued on next page) Brochures help capture the attention of potential customers, especially in the case of small and emerging business which is on a tight budget Effective marketing campaigns are all about customer interactions. Brochures are simply just another way to interact with your audience and generate leads In the event set up, a brochure is a mandatory material, as guests should have all major points noted somewhere in order to review them after a while and take action _ _ I M P O R T A N C E In the set up of the event, the brochures should be handled in a moment and in a place where the guest could really open it and read it. It is also recommended to use them before the beginning of any presentation or performance, so that the guest is interested in shuffling it. Also, you can use this brochure in your office, as a presentation material. Put it in a waiting room ar handle it to your potential partner after a meeting. _ _ U S E Use an impressive front page design, if your brochure is not appealing from the very beginning, there are small chances that it will be read Pay attention to the content and to the layout of the content, as it should offer a pleasant user experience to your readers, the information should be easy to find The texture of the paper and finishing effects made a marked difference on how well the brochure is received _ _ R E C O M M E N D A T I O N S
  57. 57. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 57 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image Outbound marketing - Event set up: Brochure PHASE 3 Business Pack Brochure The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Brochure (continued on next page) Use the logo on the front cover and on the back cover, as well as inside the brochure, where is presented the crucial information about the trade.Berry’s community We have designed the Front Cover and the Back Cover for your brochure, as well as the first content page, and some layouts for the text. Enjoy crafting your message! _ _ E X A M P L E S
  58. 58. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 58 page Brochure The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Brochure
  59. 59. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 59 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image Outbound marketing - Event set up: Flyers PHASE 3 Business Pack Flyers The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Flyers (continued on next page) It is a form of paper advertisement intended for wide distribution. It resumes the main message presented on the roll ups, but yet it doesn’t go through detailed information as the brochure does. It is meant to present and to remind your public the highlights of the event. The text of the flyers is short and simple, made to catch public’s eye on major patterns of the subject, like “trade.Berry for Traders, Analysts, Introducers and Networkers”. It also has the role of introducing yourself, but because it is a flyer and it doesn’t go through all detailed information, go directly to the point - who are you inside trade.Berry and what is your mission. The primary purpose of the flyer is to send your message in very short time and make your audience aware of your presence at the event. Also, because a flyer is seen as a welcoming message, you can include a welcoming invitation for drinks and snacks before the beginning of the event. This way, you have guaranteed full read of the flyer’s information - who wouldn’t want to know where drinks are served? Increase your brand visibility by using flyers at an event. Even if the content of it is not entirely read, your logo and name made an impression in the first second the flyer was handled. More than this, people will appreciate the fact that they are guided from the very beginning, it’s like an welcoming handshake, it speaks about your etiquette. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E
  60. 60. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 60 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image Outbound marketing - Event set up: Flyers PHASE 3 Business Pack Flyers The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Flyers (continued on next page) Flyers are handled mandatory at the beginning of the event and during the breaks, but never in the end of it - it would be a waste of time! Also, it is very important where are the flyers displayed. If you have opted for stands, put them at the entrance of the location, in the lobby and in the snack bar. If there are hostesses, even better, the human interaction is always a good technique in marketing campaigns - ask them to handle the flyers to all guests in that location and also to remind guests that drinks and snacks are on the house. _ _ U S E The headline is the most important thing on your flyer, (it determines whether the flyer will be thrown in the trash or not), make it catchy! Don’t use a lot of text, you can express your message in an image, it catches more attention Focus on the benefits which a potential member might get by joining the trade.Berry community Keep your text short and to the point Write your website, social media channels and the invitation link _ _ R E C O M M E N D A T I O N S Why Flyer marketing is still so effective to promote your brand? Some of your guests might not read the flyer at the beginning, but think that they might make use of it later, the important thing is that something gets into their hands Flyers are best small budget marketing campaigns, because there are less expensive and can be an extremely good way to sustain your brand visibility You can use flyers to promote other materials of your brand, example “use the code from this flyer and download for free my ebook about regional marketing inside trade.Berry” _ _ I M P O R T A N C E
  61. 61. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 61 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image Outbound marketing - Event set up: Flyers PHASE 3 Business Pack Z-fold flyer Flyers The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Flyers Very important for all outbound marketing materials: use similar designs on roll ups, banners, brochures and flyers, the core image should be coherent and easy to recognize. All marketing materials should express the same thing: your Personal Brand. You can be very creative in designing a flyer. There are many ways of folding it, as shown below. You can also download our editable accordion z-fold flyer. 1) letter / C tri-fold 2) gate tri-fold 3) roll / double gate fold 4) accordion z-fold 5) double (parallel) fold 6) double righ-angle/ French fold 1) 2) 3) 4) 5) 6) _ _ E X A M P L E S
  62. 62. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 62 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image Outbound marketing - Event set up: Badge PHASE 3 Business Pack Badge The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Badge (continued on next page) You are not alone behind your brand, there is a team that works hard to build each and every detail of your core image. Everyone matters and everyone contributes so you can shine in front of your community - bring them into light! When you organize or sponsor an event, your team should be branded accordingly, wearing badges with their names, positions held and of course, the logo! It not only shows your transparency in front of your audience, but it also increase your brand visibility. Literally, they are smiling, talking, live marketing agents who promote your brand. Everyone involved in the running of the event, starting with hostesses, photographer, doorman, to your PR adviser should be easily recognized by others, making sure that everything goes as planned. And because your guests need to know whom to address for any issue, brand your staff! Branding your staff increases your visibility and gives you transparency - you show publicly that you have a professional team behind you. Also, they are your support during the event, they represent your brand in front of your audience, help guests with any enquires and make sure that everything goes as planned. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E
  63. 63. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 63 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image Outbound marketing - Event set up: Badge PHASE 3 Business Pack Badge The importance & usage of marketing kit Your core image Outbound Marketing - Event set up Badge Use this badges for your team during the event. You can make public position they hold, like PR adviser, or you can simply call them “staff / team”. _ _ U S E Badge
  64. 64. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 64 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image PHASE 3 Business Pack Business Pack The importance & usage of marketing kit Your core image Business Pack This section is designed to provide you full business package for your office needs and not only. It gives you the final tuning in your Personal Branding Campaign, your final step in having each detail covered _ _ D E S C R I P T I O N (continued on next page)
  65. 65. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 65 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image PHASE 3 Business Pack Business Pack The importance & usage of marketing kit Your core image Business Pack (continued on next page) _ _ M A N D A T O R Y You can use the designs provided below for your business package which have been approved by the trade.Berry Marketing Department, you can only change your personal data and add your logo. If you want to use another design for print materials, it’s mandatory to include the disclaimer shown below and you should also ask for the written approval from the Marketing Department. Email: marketing@tradeberry.com, estimate time for an answer depends on the complexity of the materials. DISCLAIMER “This material is not trade.Berry property and it holds no liability on the content. trade.Berry is a trading name owned and operated by R Capital Solutions Ltd., HE 329922, licensed by CySec, 246/14. Trading on margin involves risk. Make sure you understand the specifications of the instruments and of the market before investing real funds.“ As trade.Berry is a trading name owned and operated by R Capital Solutions Ltd, a regulated company, the usage of the logo without permission is strictly prohibited.
  66. 66. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 66 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image PHASE 3 Business Pack Business card Business card The importance & usage of marketing kit Your core image Business Pack Associating your business profile with a trade.Berry brand increase your credibility among your partners or future partners inside trade.Berry. If you have displayed a brand on your business card right next to your name, your reputation, it’s pretty clear that you believe in that brand and you co-brand with it. A business card is basically a tag of you from the business point of view. The purpose is to give a piece of information of your contact details to whom you are interested in. On business meetings or events where you will promote the trade.Berry brand, you should be recognized as a part of it. Face to face meetings, seminars, conferences, basically whenever you find an interesting person to whom you want to share your contact details. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E (continued on next page)
  67. 67. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 67 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image PHASE 3 Business Pack Business card Business card The importance & usage of marketing kit Your core image Business Pack Business card We all know the importance and the need of a business card today, but let’s emphasize why you need a trade.Berry business card: Even if the person to whom you handle your trade.Berry business card already knows you, your position inside the trade.Berry community is something new for him and in order to state yourself as a leader, each detail of your presence should confirm that Your future partners from the very first moment should see that you associate yourself with the trade.Berry brand, otherwise your determination in developing a strong network won’t seem serious to them If you want to be seen as a professional, keep things straight and separated: don’t mix your current business position with the trade.Berry leadership, you’ll got people confused A trade.Berry business card shows that you are prepared to be a leader and to teach others _ _ I M P O R T A N C E (continued on next page)
  68. 68. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 68 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image PHASE 3 Business Pack Business card Business card The importance & usage of marketing kit Your core image Business Pack Business card _ _ R E C O M M E N D A T I O N S Use simple and intuitive design, mention only the information relevant for a future trade.Berry member: your name, position, website, telephone, email address and the most important - your invitation link. There is no need to mention your other business positions, even if it sounds great, as soon as it doesn’t change the user’s experience You can be creative and use unique design symbols or formats for your business card. Mine, doesn’t even has a phone number, I only use a QR code for contact details. Business card Adrian Mazilu Business card Example
  69. 69. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 69 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image PHASE 3 Business Pack Presentation folder Presentation folder The importance & usage of marketing kit Your core image Business Pack Presentation folder As a full business office package, a presentation folder, the same as a business card, talks about your reputation. Very often, the business card is embodied in the presentation folder, so it should be also branded with the same name. Brand awareness - It is very likely that the person you met with will leave after your meeting with this presentation folder. Don’t you want him to remember you again when he will pick up this folder? Face to face meetings, seminars, conferences, basically whenever you need to hand a presentation document or any other paper to a person, you will need a professional presentation folder. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E (continued on next page)
  70. 70. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 70 page Presentation folder The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image PHASE 3 Business Pack Presentation folder Presentation folder The importance & usage of marketing kit Your core image Business Pack Presentation folder You are about to become a leader, so you will meet more and more new people to whom you will promote the trade.Berry brand. There are plenty of presentation materials, on which you will hold your own presentations and meetings. Using a proper pack , you’ve just made your work easier. Use premium production details (like selective lake or 3D prints) that will look unique even on the simplest designs Ask the production firm to cut the lines for the business card, so you can handle the folder with the card embodied (continued on next page) _ _ R E C O M M E N D A T I O N S_ _ I M P O R T A N C E
  71. 71. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 71 page The importance & usage of marketing kit Your core image Business Pack Presentation folder Presentation folder
  72. 72. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 72 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image PHASE 3 Business Pack Letterheads Letterheads The importance & usage of marketing kit Your core image Business Pack Letterheads Following on the business office package, letterheads are an important detail to fulfill this visual brand identity campaign. Those letterheads are mostly used for printing on the presentation document of a brand. Imagine if you have to send a fax to someone, your personal touch is already on the paper, in the reader’s mind your band name is already remembered. Brand awareness - they come as a support to previous marketing materials: business card and presentation folder. To print on any presentation document or other documentation which will be send to a partner or client. _ _ D E S C R I P T I O N _ _ P U R P O S E O F U S E _ _ U S E (continued on next page)
  73. 73. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 73 page The importance & usage of marketing kit PHASE 1 STEP 1 STEP 4 STEP 7STEP 2 STEP 5STEP 3 STEP 6 Online Reputation Management (ORM) PHASE 2 Your core image PHASE 3 Business Pack Letterheads Letterheads The importance & usage of marketing kit Your core image Business Pack Letterheads (continued on next page) It reveals your care about each and every detail of a correct and coherent brand image, putting you and your brand in front of additional prospects _ _ R E C O M M E N D A T I O N S_ _ I M P O R T A N C E Beside logo and name, include your contact details and your invitation link. Don’t use bright colors, as you will frequently print letterheads and the printer ink will consume very quickly.
  74. 74. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y 74 page Letterheads The importance & usage of marketing kit Your core image Business Pack Letterheads
  75. 75. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y You have the know-how, the full marketing kit and the support materials to start your Personal Branding Campaign! Be a leader, take the lead! If you need different marketing materials for events or online marketing purposes, you are free to design them, but it is mandatory to ask for the written approval from the Marketing Department. Email: marketing@tradeberry.com, estimate time for an answer depends on the complexity of the materials. As trade.Berry is a trading name owned and operated by R Capital Solutions Ltd, a regulated company under CySec license(nr.246/14, HE 329922), the usage of the logo without permission is strictly prohibited. My marketing team will continuously produce new promotional materials which have the trade.Berry’s permission of use. Those can be downloaded from www.sales-am.com and you can simply customize them with your personal details. Approval code: PA20160002_trb 75 page
  76. 76. PERSONAL BRANDING IDENTIT Y KIT P O W E R E D B Y The Personal Branding Identity Kit has been created and developed by my Marketing Team, whom I would like to thank:. For any advices and recommendations regarding the Personal Branding Campaigns, Events set up, Developing websites and artwork please contact my Marketing Team on the email address: marketing@sales-am.com Renata Cheptene PR & Marketing renatacheptene.com Bogdan Vetu Training & Development bogdanvetu.com Zalle Artwork & Design zalle.co Credits contribution 76 page

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