1. Case Study – Events
Bangalore Marathon Expo – Blufied for Lucozade
• As a prelude to the Sunfeast World 10K Bangalore
Marathon 2010, an expo was organized at the
Kanteerava Indoor stadium in Bangalore
• With an assured footfall of over 20,000 visitors, the
expo was the perfect platform for brand promotions
• Lucozade, the Official Sports Drink Partner of
Sunfeast World 10K Bangalore wanted to partner
with the event and test market their product before
the commercial launch
• Lucozade tied up with TELiBrahma to promote itself
as the ideal isotonic drink for athletes at the
Bangalore Marathon Expo and get more people to
sample its product
Visitors at the expo had to just Turn ON Bluetooth on
their mobile to receive Lucozade Branded Content
A Lucozade branded application, ‘Are you ready for
the marathon’ was delivered on the users’ mobiles
Messages and Tips for Running delivered on the
users’ mobiles enabled higher levels of engagement
and interactivity amongst the runners/visitors
 More than 65% of the people at the expo
downloaded the Lucozade content
 5,000+ engagements achieved across 4 days
 TELiBrahma leveraged social media platforms and
created great buzz about the marathon
http://telibrahma.com/ Follow us on http://facebook.com/intaract

2. Case Study – Events
 For the first time ever, the Bangalore Marathon Expo
was Blufied for Lucozade with an objective to drive
sampling at the expo
 The Lucozade branded application – ‘Are you
prepared for your Run?’, ‘Tips for the Run’ and more
such sampling messages were delivered on the users’
mobile @ zero cost!
 Prior to this Lucozade has partnered with TELiBrahma
at the Chennai and Mumbai marathons to provide a
similar experience to people
 The Lucozade BluFi campaign got a whopping
response and has left an indelible impression in the
minds of the users
 An event like this is a wonderful trigger to do your bit
for charity and at the same time provide rich brand
engagements to consumers
http://telibrahma.com/ Follow us on http://facebook.com/intaract