How to use social media and other Web 2.0 tools in event management


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Information about how to use social media and other web 2.0 tools - social networking, wikis, SaaS, crowdsourcing, online video, etc. - to market and manage your events and conferences. Uses a case study to show how these tools were used for RecruitTECH 2009, Australian recruitment and technology conference

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How to use social media and other Web 2.0 tools in event management

  1. 1. Living in exponential times…<br /><br />
  2. 2. How to use social media (and other Web 2.0 tools) in event management<br />Clayton Wehner<br />
  3. 3. What we’re gunna cover today…<br />Quick intro to social media and Web 2.0<br />How you can use social media and other Web 2.0 tools to help you market and run your meetings, events, conferences<br />Case study: Australia’s inaugural recruitment and technology conference in Canberra, September 2009<br />
  4. 4. What’s this Web 2.0 stuff?<br />Web 1.0 = ‘one way web’; reading static web pages<br />Web 2.0 = ‘two way web’; interaction, community, collaboration<br />The next big thing: Web 3.0 = personalisation, ‘semantic’ web<br />
  5. 5. Social Media <br />Belongs to the Web 2.0 movement<br />Social media is ‘media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques’<br />Blogs, micro-blogging, social networking, video/file sharing, wikis, social bookmarking, community sites and more<br />
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  7. 7. People and Social Media<br />Three types of social media person:<br />Social Media Avoiders/Sceptics<br />Social Media Exponents<br />Social Media Wankers<br />Which one do you think is the best one to be?<br />
  8. 8. The Brainwave<br />Needed a way to promote our online jobs board in Canberra – how about a big event? <br />The Australian Recruitment and Technology Conference was born (at least in my mind)<br />Plan: Get the best thinkers from around Australia and put them all in one place. Get them to talk about the future of talent acquisition and how technology impacts upon it<br />Rake up all the cash, emigrate to the Bahamas<br />
  9. 9. The Name<br />Righto, sounds like a plan…<br />So, what would be a good name for a recruitment and technology conference?<br />Thinking, thinking, thinking…<br />Gears turning in head<br />How about….Recruit Tech?<br />Pure genius<br />
  10. 10. Righto, first things first…<br />Secure a domain name…$39 for an Aussie domain name –<br />Get some cheap hosting…less than $10 a month<br />Set up an email address…<br />Secure a Twitter handle….@recruittech2009<br />(Secure a Facebook, MySpace etc handle)<br />
  11. 11. Engaged my network:<br />Email <br />Blog<br />Twitter<br />LinkedIn<br />Skype IM and VOIP<br />Ning ‘Recruitment 2.0’ Group<br />As an active member and contributor to these networks, I was accorded some ‘cred’<br />You’ve got to ‘give’ to the community to get something back<br />Quickly assembled 11 well-known speakers for the conference<br />Rounding up the speakers…<br />
  12. 12. Time for a logo – enter ‘crowdsourcing’<br />Post your specification<br />Nominate your prize – about $300 in this case<br />Review the submissions 7 days later<br />Choose your winner<br />You get the design and the IP<br />Bob’s ya uncle<br /><br />
  13. 13. The Logo….ta-da<br />About 40 different designs to choose from…<br />Some were rubbish (really rubbish), some were brilliant<br />
  14. 14. Time to start Tweeting…<br />Everyone has heard of Twitter, right?<br />Fastest growing, hottest social media property right now?<br />Micro-blogging; 140 character limit – basically ‘SMS on the web’ (but also can be done via mobile device)<br />You follow people, they follow you; your ‘tweets’ are seen by your followers, you see the ‘tweets’ of people you follow<br />It’s free, give it a go<br />Some people love it<br />Some people think it is banal trash<br />
  15. 15. What to Tweet<br />Tweet stuff people can ‘use’<br />Don’t spam<br />Don’t write inane, boring things – ‘I am eating a pie’<br />Don’t overdo it – 1-2 tweets a day<br />What we tweeted for RecruitTECH:<br />Links to blog posts about our speakers<br />Updates on numbers and who was attending<br />Topical issues relating to recruitment and technology<br />Questions/polls/discussion items<br />Stuff that created ‘momentum’ and anticipation for the event<br />
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  17. 17. Blog Time<br />Anybody got one?<br />Blog = web log<br />In essence, an online journal or diary, ordered by date<br />Can be setup within minutes online:<br /><br /><br /><br />But it takes dedication and patience!<br />The rule: small contributions often<br />
  18. 18. Centre of the universe – the website<br />RecruitTECH blog = RecruitTECH website<br />Website is the central component of your social media strategy<br />Blogs are already set up for content syndication<br />Wordpress server-based installation<br />Info about the event – program, speakers, venue<br />Other stuff – plugins and widgets<br />Twitter plugin<br />AddToAnyplugin – digg, delicious,Technorati, StumbleUpon<br />Feedburner RSS and email subscriptions<br />Online bookings – Paypal ‘Pay Now’ button<br />
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  22. 22. RSS<br />RSS - what does it stand for?<br />A ‘push’ method of distribution for new content<br />Easy to set up from a blog<br />Allows users to receive automatic updates when content is released<br />RSS feeds generally viewed in RSS readers – inc. browsers, Outlook<br />Can also distribute to mobile devices and social networking sites<br />
  23. 23. Bookmarking/Tagging<br />
  24. 24. Time to get a glossy flyer…<br />Me a graphic designer? Nuh-uh<br />Need to outsource again…<br />This time I turn to an outsourcing website…<br />
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  26. 26. Other outsourcing websites<br />oDesk<br /><br /><br />Rent A Coder<br />Virtual Employee<br />
  27. 27. Wikis<br />By now I am accumulating lots of files, images etc<br />Email just wasn’t cutting it for coordination with an interstate business partner <br />The answer: a wiki<br />Wassa wiki?<br />Wiki derived from Hawaiian language for ‘quick’ – named after ‘wikiwiki’ buses<br />A wiki is a collection of web pages designed to enable anyone who accesses it to contribute or modify content<br />Most commonly known wiki is…<br />
  28. 28. Write blog posts<br />Manage document versioning<br />Google-like search<br />Manage projects<br />Embed spreadsheets<br />Setup ‘watches’ and notifications<br />Add comments<br />Manage access permissions<br />Create and edit pages<br />Share files<br />Manage Tasks<br />Manage document versioning<br />Available anywhere<br />
  29. 29. The big day<br />A big success<br />Sold out – 75 people in attendance<br />Some high profile sponsors<br />On time, on budget and made a profit<br />Live Twitter stream on the big screen so people could interact (be careful!)<br />#recruittech2009 was in the top 3 most Tweeted topics in Australia for 18 September 2009<br />Drank lots of beers afterwards<br />
  30. 30. Uploading the video<br />Video is the biggest growth area on the web as bandwidth and online storage increases<br />Over 20 hours of video every minute is uploaded to YouTube<br />Video can be done cheaply with a handheld camcorder<br />Viral impact can bring thousands of visitors to a website in a short space of time<br />Examples:<br />Elf Yourself<br />Rickroll’d<br />
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  33. 33. Closing the loop with a survey<br />
  34. 34. The cost<br />Most of this stuff is free<br />You can do it for under $1,000<br />And what would you charge your client?<br />Consider this…<br />
  35. 35. &lt;Enter your business name&gt;’s Social Media Conference Package<br />Professionally designed logo and branding<br />Professionally designed glossy brochure<br />Blog website at<br />Twitter feed<br />RSS feeds<br />Facebook/MySpace fan pages/groups<br />Wiki space for project management<br />Email subscription and marketing facility<br />Video of event, uploaded to YouTube<br />Images of event, uploaded to Flickr<br />Slides from the event, uploaded to SlideShare<br />Post-event survey<br />Full training and manual for the above<br />
  36. 36. Get him off…<br />This presentation can be found at:<br /><br />A plug for Boomerang Books:<br />Tomorrow is Discount Day – 20% off all books<br />$1 from every order placed in January will be donated to the Australian Red Cross Haiti Relief Fund<br />Visit<br />My details:<br />Website:<br />Email:<br />Twitter: @bluetrain<br />Skype: bluetrainenterprises<br />I’m also on Facebook, LinkedIn<br />