At Blue Dress® Internet Marketing Company, we must confess that we are as addicted to Mad Men as the almost three million other viewers. With the first half of the series finale set to debut in days, Blue Dress® Internet Marketing Company ponders what this retro ad agency show teaches us about modern day business. Till next time, Ingrid Gee, Internet Marketing Consultant. Blue Dress®, an Internet Marketing Company. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Search Engine Guru. Turn Key Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online® ingrid@bluedressinc.me 865-951-5887

1. Blue Dress® Internet
Marketing Company
Channels Its Inner Mad Men

2. At Blue Dress® Internet Marketing
Company,
we must confess that we are as addicted to Mad Men as the
almost three million other viewers. With the first half of the
series finale set to debut in days, Blue Dress® Internet Marketing
Company ponders what this retro ad agency show teaches us
about modern day business.

3. Mad Men raps rapport
As insincere as some people think advertising is, it really is about
building relationships. People want to feel a connection to your
company. They don’t want to be marketed to; they want to be
engaged with.

4. No one knows how better to engage
with people than Don Draper.
Not just a pitch man, Don Draper is an “every man’s” man. He
shares his stories in such a way that he shows how his client’s
brand can relate to the customer.

5. Mad Men knows the customer
Long before SEO and PPC, there was little Peggy Olson who gave
Don Draper something he never had: insight into how a woman
thinks. Don realized the importance of having a female
perspective especially for their female-focused accounts.

6. Understanding how to engage with
customers should be a primary
focus for your company.
Who are you targeting? What do they do for a living? What do
they enjoy doing in their free time? Psychographics is as
important as demographics.

7. Mad Men oozes creativity
At the core of your company’s brand is the creativity tying your
product to your consumer. Technology has given your business
more tools to take your message to your consumer. While
internet marketing is an ever-growing and increasingly more
important asset to your campaign, it is the creative content that
actually makes the connection with the customer.

8. While they lacked the
technology in the ‘60s,
Don Draper and his colleagues never lacked the ability to get
creative and make a connection with their audience. The same
way that Don Draper put energy and imagination into his pitch is
the same approach Blue Dress® takes in developing your social
media strategy.

9. With the series finale
looming on the horizon,
the men – and women – of Madison Avenue have shown that
not much has changed. While today’s companies have many
more methods with which to convey their messages, the core
values remain: relationship, audience and creativity.