2. Logos placed in Large headline which enigmatically references where and how they recorded their latest album
Most of the page is used by a top right corner with the sub-heading underneath to explain the purpose of the article. The size and enigma
photo of the band where ach to grab attention used in the head line engages the reader. Also the font used reveals the target audience to be
member is making clear eye and connote mixed of both male and female as seen through the fluid font that looks like calligraphy which
contact thus engaging the reader music and connotes femininity as well as more block and clearly defined font and the full stop which
and making it seem more festivals which is connotes masculinity. This reveals that both men and woman are the target audience, men
personal. Placing them all what the article is possibly because they aspire to be like the band and woman possibly because of the sex appeal
together also connotes unity and about. Also of the band. It also connotes that Arctic Monkeys’ music contains a mix of possible rock and
the fact that they are a band. provides slower more fluid songs as well as connoting that their music is like art as connoted through the
However they have placed the incentive. calligraphy.
front man literally in front of the
others as readers tend to be Little text used and it’s all grouped together
much more interested in the which connotes professionalism as its well
singer so provides more structured in columns which also conforms to
incentive to read the article. conventions of articles. The small amount of
They also appear nonchalant as text could also connote that the target
if they just happened to be audience are young and therefore not as
stood in the studio together interested in words. However it could have
which connotes what it’s not also been done as the article carries on to
forced and is natural; like their other pages and by only putting a small
music. It also implies that they amount of text on the first page it doesn’t
don’t need/want to try and that appear daunting and by reading the small
they are comfortable with their amount there the reader will theoretically be
own identity/music and don’t hooked and then read the rest of the article.
feel need to conform to what’s Enigma has also been used in the sub-
expected of them which reflects heading with references to “the all-new
the point of the article which is Arctic Monkeys” and saying how “everyone is
to evaluate their new album waiting” implies that it is a momentous
before they play it at Reading occasion and is therefore worthwhile
and Leeds. Through the use of The structuring of the page has also been
reading.
their casual stance they are cleverly created with the logos for Reading and
Leeds at the top left corner as this connotes to Few colours used within the double page spread of only black,
connoting that they aren’t
the reader that this article refers to that festival. white, gray and blue and beige in the photo. This creates an
worried about how their album
Then placing the image on the left side of the impression of professionalism and cleanliness as it is an
will be perceived or don’t care
double page spread draws the reader in and uncluttered palette. This connotes to the reader that NME is a
because they’ve done what they
connotes who the article is about. Placing the professional and credible magazine. It also connotes that the most
want to regardless of anything
headline on most of the top right page then important thing on the page is the band and the festival logo and
else which is the ethos of indie
creates enigma and begins to reveal what the they have the brightest colours and draw the reader’s eye to it.
music.
article is about then the text on the bottom right The black and white could also connote the absolute attitude with
page encourages the reader to carry on reading which the magazine and fans will review the album and their
the article. headlining slot to decide if it’s good or bad.
3. Most of the double page spread is taken up with an image of Lily Allen which has been used to engage the reader through a
The font used in the head number of different techniques such as the clear eye contact with the reader. She’s also leaning in, as if to reveal confidences to
line looks like it’s been cut the reader which connotes the concept behind the article; her revealing the truth about herself instead of what people have
out from numerous been writing about her in the tabloids. She also has seemingly messy and unkempt hair and heavy black eye make up which all
different articles, as in connotes that she doesn’t care both about what she looks like and what she says and reinforces the idea of honesty and
stereotypical ransom rebellion. The concept of rebellion is also connoted through the tattoos on her wrist and her over sized plaid shirt which seems
notes, which connotes again references punk.
that she is controversial Her mouth is also half open as if she is just about to say something and this combined with the quotation as a head line
and the subject of connotes that this is a personal article through which she is speaking closely to the reader. This trust and enigma draws the
numerous tabloid reader in and makes them want to read the article.
headlines. It also
references punk music Limited colour codes used of
which also used similar only red, black and white
font and links the article which are strong contrasting
back to music and NME’s colours and attention
history. grabbing and easy to read.
He white and black
references the tabloids that
Derogatory language used
she is written about in and
again about other more
the inclusion of the bright
mainstream artists used to
red connotes her rebellion
reinforce the idea of
against it. The red could also
segregation within the
connote her anger at being
music industry of indie and
misrepresented and
mainstream. Also cleverly
misinterpreted. The colour
used to compliment the
code also references NME’s
artist without appearing
house style as it often uses
sycophantic.
those three colours and
Use of bold text for the again punk which again
artists name and different shows her rebellion.
colour code as this makes it
stand out therefore easier
for the reader to know who
the articles about. Also the Not much text and all text in structured in short columns
way the letters of her name which fits conventions of magazines and newspapers. It’s easy
don’t sit straight like the rest to read and as there’s not much it connotes that maybe its
of the text connotes again target audience is slightly younger adults who are not as
how individual she is and interested in words. However there is some quite complex
how she rebels against all language which connotes that the magazine is aimed at well
conventions. educated and literate people.
4. Over half of the double page spread is used for the masthead and for the
image of Florence as this instantly reveals to the reader what this article is
about and grabs their attention. The font used for part of the headline of ‘USA’ is a bold uniform one
Florence is wearing a black playsuit which connotes danger and sex appeal which connotes the patriotism, power and masculinity of America but the
which shows that they are sexualising a woman to try and appeal to both faded grey and positioning of the text, behind Florence, connotes that she
women who will aspire to be like her and men who will want to be with her. is more powerful and is overpowering USA.
The black leather also connotes domination and her placing on top of the The font used in the rest of the headline is fluid and feminine thus
American flag implies that she is dominating the USA. She is also sat connoting that through the use of her femininity and love she has
nonchalantly on the pedestal which connotes that her success is not overpowered the super power of the world thus revealing her immense
something that has been engineered but has happened due to her talent. She power as a performer to the reader.
is half turned towards the reader and is making direct eye contact which The use of ambiguous language with multiple meanings has also been used
again draws the reader in and engages them with the text. The overall on the headline as it references her lyrics and therefore ties the article back
atmosphere of this image is of sex appeal, confidence, domination and to her music.
nonchalance.
The colour palette used in this double
Use of enigma
page spread is very limited to white,
through the use of a
greys, black and red. The background and
rhetorical question
headline are muted which make Florence
within the
stand out even more and appear more
subheading to engage
powerful and almost hypnotic as she
the reader and
appears to bleach the rest of the
encourage them to
room/article of colour so all you see is
read on.
her. The only other two bright colours in
The artist’s name is
the double page spread are the bright red
also bold and in
on the flag which links to her red hair and
another colour to
the blue used in her name which contrasts
highlight who the
the red. This shows that every piece of
article is about easily
this article is linked to her and again
to people who are
reinforces the idea of her power and sway
skimming through
over her environment which could
the article.
connote her power and influence in the
music industry.
The article is written in columns
on the right hand side of the
double page spread as this
mimics magazine conventions.
