The document summarizes data from the YMCA of Central Ohio about their summer camp programs. It shows that the average camper age was just under 9, with 57% being male. Most campers attended around 6 weeks of camp, and there were over 2,300 unique campers. The YMCA was able to increase online revenue from their registration system by 39% by prioritizing online enrollments and improving the online experience. Nearly half of all registrations and over half of private pay registrations now occur online.

1. FOR A BETTER
SUMMER
DATA VISUALIZATION WORK EXAMPLE
YMCA OF CENTRAL OHIO
March 8, 2016

2. 2
CAMPER DEMOGRAPHICS
Average age just under 957% Male
0
50
100
150
200
250
300
350
400
450
4 5 6 7 8 9 10 11 12 13 14 15
Age
# of
Campers

3. 3
CAMP REGISTRATION
Attended 5.85 camp weeks 2318 Unique campers
0
50
100
150
200
250
300
350
400
450
1 2 3 4 5 6 7 8 9 10 11 12
# of
Campers
# of
Registered
Weeks

4. 4
CAMP PARTICPANT HEAT MAP

5. 5
ONLINE REVENUE
Using registration priority for online camp enrollments and improving
the online registration experience, we were able to increase the
amount of revenue transacted online by 39%
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
$1,000,000
Camp Child Care Fitness Membership Sports Swim Lessons Swim Team Youth Classes
2014
2015

6. 6
ONLINE REGISTRATIONS
45% of all registrations occurred on the Hub
52% of private pay registrations occurred on the Hub
959
1052
116
190
0
500
1000
1500
2000
2500
In Branch Hub TANF Title XX