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Trailnet Constituent Survey
May 2015
Contents
• Survey response
• Demographics
• Actions
• Attitudes
Survey process
• Open for 3 weeks
• Shared through Trailnet’s newsletter,
Facebook, Twitter, and dedicated e-blasts
• Survey and methodology was vetted by a
professional psychometrician
Survey response
• Survey was sent to the entire population of our
constituents (NOT a sample)
• 1161 responses but 349 only answered the first
question
• 812 respondents answered multiple questions;
398 were members
• 4% margin of error at a 95% confidence level
51%
49%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
No Yes
Are you a member?
812 responses
Race
93.4%
2.7%
1.6%
1.4%
0.8%
0.2%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
Caucasian/White/European American
African American
Asian/Pacific Islander
Hispanic/Latino
Multiple
Other
638 responses
Gender
44% 41%
56% 59%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Non members Members
Female Male
655 responses; 0 identified as other
Overall responses By membership
43%
57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Female Male
Age
653 responses
10%
17%
18%
29%
22%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
21-30
31-40
41-50
51-60
61-70
71 or older
Age and Membership
653 responses
88%
73%
58%
49%
40%
30%
12%
27%
42%
51%
60%
70%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
21 - 30 31 - 40 41 - 50 51 - 60 61 - 70 71 or older
Non Members Members
Marriage
640 responses
0%
2%
10%
24%
64%
1%
2%
11%
14%
72%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Separated
Widowed
Divorced
Never married
Married
Members Non Members
0%
2%
10%
20%
67%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Separated
Widowed
Divorced
Never married
Married
All respondents
By membership
Children
45%
32%
55%
68%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Non Members Members
No Yes
648 responses
40%
60%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
No Yes
All responses By membership
What type of bicyclist are you?
663 responses
26%
55%
17%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Strong and Fearless
Enthused and Confident
Interested, but concerned
No way, no how
Bicyclist type by Gender
646 responses
17%
34%
54%
55%
26%
11%
3%
0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Female
Male
Strong and Fearless Enthused and Confident Interested, but concerned No way, no how
What type of transit user are you?
606 responses
15%
39%
35%
11%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Strong and Fearless
Enthused and Confident
Interested, but concerned
No way, no how
What type of walker are you?
636 responses
31%
53%
12%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Strong and Fearless
Enthused and Confident
Interested, but concerned
No way, no how
How often do you bike for fun or
fitness?
659 responses
10%
42%
31%
14%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Daily
A few times a week
A few times a month
A few times a year
Never
How often do you bike for fun or
fitness by gender?
647 responses
6%
13%
34%
49%
37%
26%
17%
11%
6%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Female
Male
Daily A few times a week A few times a month A few times a year Never
How often do you bicycle for
transportation?
10%
23%
19%
26%
23%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Daily
A few times a week
A few times a month
A few times a year
Never
646 responses
How often do bicycle for
transportation by gender?
635 responses
8%
12%
18%
27%
20%
19%
27%
25%
28%
18%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Female
Male
Daily A few times a week A few times a month A few times a year Never
How often do you walk for fun or
fitness?
655 responses
20%
42%
24%
9%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Daily
A few times a week
A few times a month
A few times a year
Never
How often do you walk for fun or
fitness by gender?
644 responses
24%
16%
42%
41%
23%
25%
8%
10%
3%
8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Female
Male
Daily A few times a week A few times a month A few times a year Never
How often do you walk for
transportation?
652 responses
10%
18%
28%
25%
18%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Daily
A few times a week
A few times a month
A few times a year
Never
How often do you drive a car?
661 responses
68%
23%
5%
2%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Daily
A few times a week
A few times a month
A few times a year
Never
all
How often do you ride transit?
654 responses
4%
5%
15%
52%
24%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Daily
A few times a week
A few times a month
A few times a year
Never
In 10 years, would you like to bike
for fun or fitness…
79%
20%
1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
More
Neither more nor less
Less
all
659 responses
In 10 years, would you like to bike
for transportation…
654 responses
74%
24%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
More
Neither more nor less
Less
In 10 years, would you like to drive
a car…
658 responses
1%
33%
66%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
More
Neither more nor less
Less
All
In 10 years, would you like to take
transit…
650 responses
47%
47%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
More
Neither more nor less
Less
In 10 years, would you like to walk
or run for fun or fitness…
655 responses
56%
41%
3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
More
Neither more nor less
Less
In 10 years, would you like to walk
for transportation…
649 responses
55%
42%
3%
0% 10% 20% 30% 40% 50% 60%
More
Neither more nor less
Less
What would get you to bike more?
42%
42%
69%
71%
76%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
More bike parking
Slower car traffic
Bike lanes
Neighborhood greenways (neighborhood streets designed
to prioritize walking and biking)
Protected bike lanes
637 responses
Protected bike lanes would get me
to bike more…
80%
72%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Non members
Members
81%
74%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Females
Males
In the last two years, which Trailnet events have
you attended? (Please select all that apply)
1%
2%
3%
4%
8%
8%
14%
17%
33%
37%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
SheCycles
Arch Women
Capitol Day
Ped a Palooza
Community Outreach
Professional Development
Trailnet on Tap
Beans, Bikes, and Brews
Bike Swap
Bike to work day
471 responses
What rides have you attended in
the last 2 years?
60%
19%
16%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
BFC Rides
Cultural tours
Weekly shop rides
471 responses
Engagement
Have you ever volunteered for Trailnet?
Have you ever contacted an elected official?
71% of respondents said yes
80%
20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
No
Yes
Why did you become a member-
check all that apply?
13%
22%
31%
52%
73%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Programs
Events
Social
Advocacy
Rides
396
responses
When it comes to conventional street design, the following four items are
typically considered. How do you think these items should be prioritized?
1st
1st
1st
1st
2nd
2nd
2nd
2nd
3rd
3rd
3rd
3rd
4th
4th
4th
4th
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Speed - Designing streets to move cars as quickly as possible
Volume - Designing streets to move as many cars as possible
Safety - Designing streets to minimize the risk of serious injury or death
Cost - Designing streets to minimize the amount of money spent on building and
maintaining them
Speed - Designing streets to move cars
as quickly as possible
Volume - Designing streets to move as
many cars as possible
Safety - Designing streets to minimize
the risk of serious injury or death
Cost - Designing streets to minimize the
amount of money spent on building and
maintaining them
1st 3% 6% 86% 5%
2nd 11% 28% 8% 54%
3rd 27% 46% 4% 24%
4th 59% 21% 2% 17%
When thinking of Trailnet’s future efforts, what
percentage of our time should we spend on the
categories below?
All respondents Members Non Members
Advocating for policy 18.7%
18.6% 18.9%
BFC Rides 12.5%
16.3% 9.3%
Advocating for safer design 18.8%
15.9% 17.5%
Creating plans 13.5%
12.6% 14.3%
Facilitating partners 11.2%
11.1% 11.4%
Professional Development 11.2%
10.1% 12.0%
Community rides 8.1%
9.1% 7.5%
Bicycle education 9.0%
8.2% 9.6%
Hosting events 8.1%
8.1% 8.2%
Equity 7.4%
6.3% 8.2%
653 respondents; bolded categories indicate significant differences between
members and non-members
What we’ll do next
In the next six months we will take the following actions to improve our work based on
constituent feedback:
1. Increase diversity
We want our constituency to reflect the diversity of the St. Louis region. As we plan
our 2016 calendar, we will expand our partnerships to include even more groups that
represent people of color, the LGBTQ community, women, and younger residents.
2. Increase the effectiveness of our advocacy
We have already taken great strides to improve our advocacy in 2015 by increasing
advocacy staffing and establishing a board committee. We will take further action by
enhancing our communications through a featured section within our newsletter and
establishing a constituent committee to shape our advocacy agenda.
3. Enhance the Quality of Bicycle Fun Rides
To enhance the rider experience, we will create a focus group and survey for BFC riders
to give input into our 2016 calendar of rides.

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General survey report for general audience

  • 2. Contents • Survey response • Demographics • Actions • Attitudes
  • 3. Survey process • Open for 3 weeks • Shared through Trailnet’s newsletter, Facebook, Twitter, and dedicated e-blasts • Survey and methodology was vetted by a professional psychometrician
  • 4. Survey response • Survey was sent to the entire population of our constituents (NOT a sample) • 1161 responses but 349 only answered the first question • 812 respondents answered multiple questions; 398 were members • 4% margin of error at a 95% confidence level
  • 6. Race 93.4% 2.7% 1.6% 1.4% 0.8% 0.2% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Caucasian/White/European American African American Asian/Pacific Islander Hispanic/Latino Multiple Other 638 responses
  • 7. Gender 44% 41% 56% 59% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Non members Members Female Male 655 responses; 0 identified as other Overall responses By membership 43% 57% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Female Male
  • 8. Age 653 responses 10% 17% 18% 29% 22% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 21-30 31-40 41-50 51-60 61-70 71 or older
  • 9. Age and Membership 653 responses 88% 73% 58% 49% 40% 30% 12% 27% 42% 51% 60% 70% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 21 - 30 31 - 40 41 - 50 51 - 60 61 - 70 71 or older Non Members Members
  • 10. Marriage 640 responses 0% 2% 10% 24% 64% 1% 2% 11% 14% 72% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Separated Widowed Divorced Never married Married Members Non Members 0% 2% 10% 20% 67% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Separated Widowed Divorced Never married Married All respondents By membership
  • 11. Children 45% 32% 55% 68% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Non Members Members No Yes 648 responses 40% 60% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% No Yes All responses By membership
  • 12. What type of bicyclist are you? 663 responses 26% 55% 17% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strong and Fearless Enthused and Confident Interested, but concerned No way, no how
  • 13. Bicyclist type by Gender 646 responses 17% 34% 54% 55% 26% 11% 3% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Female Male Strong and Fearless Enthused and Confident Interested, but concerned No way, no how
  • 14. What type of transit user are you? 606 responses 15% 39% 35% 11% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strong and Fearless Enthused and Confident Interested, but concerned No way, no how
  • 15. What type of walker are you? 636 responses 31% 53% 12% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strong and Fearless Enthused and Confident Interested, but concerned No way, no how
  • 16. How often do you bike for fun or fitness? 659 responses 10% 42% 31% 14% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Daily A few times a week A few times a month A few times a year Never
  • 17. How often do you bike for fun or fitness by gender? 647 responses 6% 13% 34% 49% 37% 26% 17% 11% 6% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Female Male Daily A few times a week A few times a month A few times a year Never
  • 18. How often do you bicycle for transportation? 10% 23% 19% 26% 23% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Daily A few times a week A few times a month A few times a year Never 646 responses
  • 19. How often do bicycle for transportation by gender? 635 responses 8% 12% 18% 27% 20% 19% 27% 25% 28% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Female Male Daily A few times a week A few times a month A few times a year Never
  • 20. How often do you walk for fun or fitness? 655 responses 20% 42% 24% 9% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Daily A few times a week A few times a month A few times a year Never
  • 21. How often do you walk for fun or fitness by gender? 644 responses 24% 16% 42% 41% 23% 25% 8% 10% 3% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Female Male Daily A few times a week A few times a month A few times a year Never
  • 22. How often do you walk for transportation? 652 responses 10% 18% 28% 25% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Daily A few times a week A few times a month A few times a year Never
  • 23. How often do you drive a car? 661 responses 68% 23% 5% 2% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% Daily A few times a week A few times a month A few times a year Never all
  • 24. How often do you ride transit? 654 responses 4% 5% 15% 52% 24% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Daily A few times a week A few times a month A few times a year Never
  • 25. In 10 years, would you like to bike for fun or fitness… 79% 20% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% More Neither more nor less Less all 659 responses
  • 26. In 10 years, would you like to bike for transportation… 654 responses 74% 24% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% More Neither more nor less Less
  • 27. In 10 years, would you like to drive a car… 658 responses 1% 33% 66% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% More Neither more nor less Less All
  • 28. In 10 years, would you like to take transit… 650 responses 47% 47% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% More Neither more nor less Less
  • 29. In 10 years, would you like to walk or run for fun or fitness… 655 responses 56% 41% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% More Neither more nor less Less
  • 30. In 10 years, would you like to walk for transportation… 649 responses 55% 42% 3% 0% 10% 20% 30% 40% 50% 60% More Neither more nor less Less
  • 31. What would get you to bike more? 42% 42% 69% 71% 76% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% More bike parking Slower car traffic Bike lanes Neighborhood greenways (neighborhood streets designed to prioritize walking and biking) Protected bike lanes 637 responses
  • 32. Protected bike lanes would get me to bike more… 80% 72% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Non members Members 81% 74% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Females Males
  • 33. In the last two years, which Trailnet events have you attended? (Please select all that apply) 1% 2% 3% 4% 8% 8% 14% 17% 33% 37% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% SheCycles Arch Women Capitol Day Ped a Palooza Community Outreach Professional Development Trailnet on Tap Beans, Bikes, and Brews Bike Swap Bike to work day 471 responses
  • 34. What rides have you attended in the last 2 years? 60% 19% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% BFC Rides Cultural tours Weekly shop rides 471 responses
  • 35. Engagement Have you ever volunteered for Trailnet? Have you ever contacted an elected official? 71% of respondents said yes 80% 20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% No Yes
  • 36. Why did you become a member- check all that apply? 13% 22% 31% 52% 73% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Programs Events Social Advocacy Rides 396 responses
  • 37. When it comes to conventional street design, the following four items are typically considered. How do you think these items should be prioritized? 1st 1st 1st 1st 2nd 2nd 2nd 2nd 3rd 3rd 3rd 3rd 4th 4th 4th 4th 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Speed - Designing streets to move cars as quickly as possible Volume - Designing streets to move as many cars as possible Safety - Designing streets to minimize the risk of serious injury or death Cost - Designing streets to minimize the amount of money spent on building and maintaining them Speed - Designing streets to move cars as quickly as possible Volume - Designing streets to move as many cars as possible Safety - Designing streets to minimize the risk of serious injury or death Cost - Designing streets to minimize the amount of money spent on building and maintaining them 1st 3% 6% 86% 5% 2nd 11% 28% 8% 54% 3rd 27% 46% 4% 24% 4th 59% 21% 2% 17%
  • 38. When thinking of Trailnet’s future efforts, what percentage of our time should we spend on the categories below? All respondents Members Non Members Advocating for policy 18.7% 18.6% 18.9% BFC Rides 12.5% 16.3% 9.3% Advocating for safer design 18.8% 15.9% 17.5% Creating plans 13.5% 12.6% 14.3% Facilitating partners 11.2% 11.1% 11.4% Professional Development 11.2% 10.1% 12.0% Community rides 8.1% 9.1% 7.5% Bicycle education 9.0% 8.2% 9.6% Hosting events 8.1% 8.1% 8.2% Equity 7.4% 6.3% 8.2% 653 respondents; bolded categories indicate significant differences between members and non-members
  • 39. What we’ll do next In the next six months we will take the following actions to improve our work based on constituent feedback: 1. Increase diversity We want our constituency to reflect the diversity of the St. Louis region. As we plan our 2016 calendar, we will expand our partnerships to include even more groups that represent people of color, the LGBTQ community, women, and younger residents. 2. Increase the effectiveness of our advocacy We have already taken great strides to improve our advocacy in 2015 by increasing advocacy staffing and establishing a board committee. We will take further action by enhancing our communications through a featured section within our newsletter and establishing a constituent committee to shape our advocacy agenda. 3. Enhance the Quality of Bicycle Fun Rides To enhance the rider experience, we will create a focus group and survey for BFC riders to give input into our 2016 calendar of rides.