I recently gave a talk at the Bill Gentile, October Video Workshop on Marketing, Selling and Re-purposing Your Video Content. After you have make your video what do you do with it and how can your take it to a new level. Presentation by Bruce Jones, given at Bill Gentile’s October 2014, Video Workshop in Washington DC, Notes from the presentation Traditional Ways of Selling Films • Film Festivals • Awards • Network, Cable • Grass Roots, Local Theater, Home • Education, Libraries Web Based Film Marketing • YouTube and Vimeo • Social Media, FaceBook, Vine, Twitter, KickStarter, Instagram • Mailing List • Websites/Blogs • Product Launches Build Your Platform of Followers and Fans • Email List • Social Media Followers • People Who Buy Your Products • People Who Come to Your Events 10 Tips for Marketing Your Film 1. Set up a Film Blog/Website • Blogging Page, updates, news, content • About Page • Info Page, includes a Trailer • Media Page • Email Sign up • BUY NOW 2. Build a Mailing List, Opt-in form, Lead Magnet 3. Library of Promotional Content, images, bios, and descriptions 4. Social Media Presence, Facebook, Pinterest, G+, Twitter, Instagram, Vine 5. Setup a YouTube Channel and Produce a Film Trailer, Optimize Your Videos for Search Title, Description, Live http Link, Keyword, Calls to Action 6. Produce a Press Release, Connect with the Media 7. Rewrite Your Bios, Add Your Project to Your Email Signature 8. Send Out Mailings to Your List 9. Add a Picture of Your Film to Your Business Card 10. Contact Your Local Media, Newspapers, Organizations Sell Your Content Web Based • YouTube and Vimeo Pro • Video on Demand • VHX, distrify, iTunes • CreateSpace/Amazon, DVD, Streaming • Gumroad CreateSpace/Amazon • Amazon Instant Video Streaming • DVD Print-On-Demand • Amazon Sales Platform, Global, Accepted Gumroad.com • Video-Streaming and Download • Download, Any Kind of Electronic File • Physical Products • Various Selling Options, Pay What You Want, Bundles, Discount Coupons, Analytics, Customer Mailing List • YouTube Connection Re-purpose Your Content Make it Once, Sell it Many Times • Different Formats, DVD, Streaming, Download • Different Platforms, YouTube, Vimeo, Amazon, Physical, Gumroad, VHX • Different Presentations, Video, PowerPoint, Audio, Text, Podcast Products • Books, Physical, Kindle • Audio, Podcast • Webinar • Consulting • Educational, Teaching Workbooks, Classroom Guides • Stock Products • Course • Cups, Hats, Pillows • Blog Content • Children’s, Annotated, Delux versions • Series, Podcast • Speaking Engagements

1. Market • Sell • Repurpose
Video Journalism Workshop • Bruce Jones
BruceJonesDesign.com

2. Traditional Ways
• Film Festivals
• Awards
• Network, Cable
• Grass Roots, Local Theater, Home
• Education, Libraries
Marketing Your Film
BruceJonesDesign.com

3. Web Based Marketing
• YouTube and Vimeo
• Social Media, FaceBook, Vine, Twitter, KickStarter, Instagram
• Mailing List
• Websites/Blogs
• Product Launches
Marketing Your Film
BruceJonesDesign.com

4. Build Your Platform
• Email List
• Social Media Followers
• People Who Buy Your Products
• People Who Come to Your Events
Marketing Your Film
BruceJonesDesign.com

5. 10 Tips for Marketing Your Film
1. Set up a Film Blog/Website
• Blogging Page, updates, news, content
• About Page
• Info Page, includes a Trailer
• Media Page
• Email Sign up
• BUY NOW
Marketing Your Film
BruceJonesDesign.com

6. Lead Magnet
Email Sign-up
Box
BruceJonesDesign.com

7. 10 Tips for Marketing Your Film
2. Build a Mailing List, Opt-in form, Lead Magnet
3. Library of Promotional Content, images, bios, and
descriptions
4. Social Media Presence, Facebook, Pinterest, G+, Twitter,
Instagram, Vine
Marketing Your Film
BruceJonesDesign.com

8. 10 Tips for Marketing Your Film
5. Setup a YouTube Channel and Produce a Film Trailer,
Optimize Your Videos for Search
Title, Description, Live http Link, Keyword, Calls to Action
6. Produce a Press Release, Connect with the Media
Marketing Your Film
BruceJonesDesign.com

9. 10 Tips for Marketing Your Film
7. Rewrite Your Bios, Add Your Project to Your Email Signature
8. Send Out Mailings to Your List
9. Add a Picture of Your Film to Your Business Card
10. Contact Your Local Media, Newspapers, Organizations
Marketing Your Film
BruceJonesDesign.com

10. Web Based
• YouTube and Vimeo Pro
• Video on Demand
• VHX, distrify, iTunes
• CreateSpace/Amazon, DVD, Streaming
• Gumroad
Selling Your Content
BruceJonesDesign.com

11. CreateSpace/Amazon
• Amazon Instant Video Streaming
• DVD Print-On-Demand
• Amazon Sales Platform, Global, Accepted
Selling Your Content
BruceJonesDesign.com

12. Gumroad.com
• Video-Streaming and Download
• Download, Any Kind of Electronic File
• Physical Products
• Various Selling Options, Pay What You Want, Bundles,
Discount Coupons, Analytics, Customer Mailing List
• YouTube Connection
Selling Your Content
BruceJonesDesign.com

13. Make it Once, Sell it Many Times
• Different Formats, DVD, Streaming, Download
• Different Platforms, YouTube, Vimeo, Amazon, Physical,
Gumroad, VHX
• Different Presentations, Video, PowerPoint, Audio, Text,
Podcast
Repurpose Your Content
BruceJonesDesign.com

14. Products
• Books, Physical, Kindle
• Audio, Podcast
• Webinar
• Consulting
• Educational, Teaching Workbooks, Classroom Guides
• Stock
Repurpose Your Content
BruceJonesDesign.com

15. Products
• Course
• Cups, Hats, Pillows
• Blog Content
• Children’s, Annotated, Delux versions
• Series, Podcast
• Speaking Engagements
Repurpose Your Content
BruceJonesDesign.com

16. Bruce Jones
BruceJonesDesign.com
781-255-7171
bruce@bjdesign.com
Facebook: How to Publish Your Book
Bruce Jones