Building Your Self-Publishing
Platform and Making Money
From Your Book
J. Bruce Jones
BruceJonesDesign.com
3 IMPORTANT THINGS
TODAY, WE’RE GOING TO DISCOVER
• Making Your Platform and
Building Your Followers
• Marketing Your Book...
Book Facts
• In a USA Today article, 82% of all Americans want to
or intend to write a book some day
• Most book never sel...
Benefits of
Self-Publishing
• Control Over Your Book
and Rights
• Speed to Market
• More Money
BruceJonesDesign.com
Publishing Trends
• Definition of a Book
Has Changed
• Book Stores and Publishers
Will Loose Influence
• E-books, Self-Pub...
Personal View
Your success as an author or
publisher will depend on your ability
to manage your on-line and social
media p...
Lesson 1. Making Your Platform
And Building Your Followers
• Build Your Platform
• Build Followers
• Stats, Research, Test...
Blog Platform
Web Site Platform
Social Media Platforms
BruceJonesDesign.com
Email Signup
Box and List
Review Your Stats for
What Content is Popular
Feed the Information Back
Into Your Posts
What are the Popular Keywords
BruceJonesDesign.com
Social Media Stats
Researching Your Book on Amazon
Study the Titles and Covers
Study the Descriptions
Study the Rankings
Study the Reviews
Study the Table of Contents
Lesson 2. Marketing Your Book
• Pre-Marketing
• Post Marketing
• Marketing Platform
BruceJonesDesign.com
Blog Platform with Links to Amazon
Web Platform with Links to Amazon
Good Titles and Book Descriptions
on Amazon
Look Inside, Customer Images
Google Images with Clear Links
YouTube Book Reviews
Social Media Platform
Lesson 3. Publishing Your Book
• Print, Print-on-Demand
• PDF, E-book, Mobie, ePub
• Re-Purpose Your Content
BruceJonesDes...
CreateSpace.com/Amazon.com
Standard Industry Sizes
Custom Packages Available
BruceJonesDesign.com
CreateSpace Dashboard
BruceJonesDesign.com
LuLu.com - Publishing Options
Blurb.com – High Quality
Printing
E-Junkie – Sell PDFs and E-
books from Your Site
BruceJonesDesign.com
e-Readers
iPad, Kindle, Kobo & Nook
BruceJonesDesign.com
Kindle Direct Publishing
E-book Distributors
Smashwords.com, Bookbaby.com
Repurpose Your Content into
New Products
• Audio Version, CD Rom, Mp3
• Video or DVD Version
• Educational Products, Webin...
CreateSpace - Audio, DVD, MP3
Use Your Platform to Promote
Recap – Make, Market, Publish
• Making Your Platform and
Building Your Followers
• Marketing Your Book Before
and After Pu...
Sign Up and Receive
Publish Reference Book
BruceJonesDesign.com
bruce@bjdesign.com
Building Your Self-Publishing Platform and Making Money from your Book
Upcoming SlideShare
Loading in …5
×

Building Your Self-Publishing Platform and Making Money from your Book

1,236 views

Published on

Slides from a talk at the Boston Internet Marketing Meetup on Building Your Self-Publishing Platform and Making Money from your Book

Presentation Covers
Making Your Platform and building Your Followers
Marketing Your Book Before and After Your Publish
Publishing Your Book
Build Your Platform
Build Followers
Stats, Research, Test
Pre-Marketing Your Book
Post Marketing your Book
Marketing Platform
Print-on-demand
PDF, E-book, Mobie, ePub
Re-Purpose Your Content

Published in: Education, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,236
On SlideShare
0
From Embeds
0
Number of Embeds
420
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • 1) INTRODUCTION: Slide 3/3 Create a title subtitle for your presentation that solves your market’s problem. Go with a name that is compelling but also simple and clear so everyone easily understands what it is.
  • 2) ADDRESS THEIR PROBLEM: Slide 1/1 Tell people EXACTLY what they will learn from the presentation. (These are YOUR SOLUTIONS/MODULES.) These bullets need to: • Be benefit driven. • Reveal what they will discover and learn from your presentation: “When you finish this program, you’re going to walk away with [list your 3 lessons]. • Make it feel easy and simple. • Ideally, have a nice rhythm or alliteration when spoken out loud. NOTE: DO NOT USE MORE THAN 3 POINTS/BULLETS ON THIS PAGE.
  • 3) HOOK THEM & SPARK THEIR INTEREST SPARK THEIR INTEREST: Slide 2/3 Use this slide to add more detail about your hook. Give them more facts and statistics that will make them want to hear more. • You want to continually build trust all along the way. • Build scarcity. • Explain that you are revealing privileged information. • All of the bullets should address key factors important to your audience.
  • 4) HERE’S THE OPPORTUNITY: Slide 1/2 Give them some interesting content and big facts that tie into the opportunity your product or service offers.
  • 4) HERE’S THE OPPORTUNITY: Slide 2/2 Provide BIG FACTS that tie into the story and establish credibility. • Use statistics to show relevancy of your topic (irrefutable facts based on research outside your business) • Show that you’re honest.
  • 5) HERE’S THE PROBLEM: Slide 1/2 ASK QUESTIONS that speak to their needs, wounds, wants.
  • 1) INTRODUCTION: Slide 1/3 This is your “credibility slide.” Include a visual of your awards, honors or credentials. (For example, Mike had one of a trophy for being “Marketer of the Year”.) NOTE: Don’t draw attention to this piece. Simply put it up as you walk across the stage or as you are introduced on your webinar.
  • 14) PRODUCT CASCADE: Slide 1/12 Put a killer product photo here showing your entire product/system laid out. If it’s a digital product, have your designer mock-up a physical version (i.e. show boxes for each video, manuals, handouts, etc.) (Just be careful to be clear if it’s a digital or physical product so customer’s don’t get confused.) Your goal here is to show maximum perceived value so the photo needs to include an image of each main element in the product (the more, the better). It needs to be accurate though so don’t include photos of elements that aren’t really in your product. TIP: Talk about your product or service in terms of a complete SYSTEM (i.e. a step-by-step process that takes them from where they are and helps them achieve the specific result they are after). Your product should be designed as a system as well! NOTE: Create a separate slide for each feature/module within the product and include a killer photo and benefits for each component.
  • Building Your Self-Publishing Platform and Making Money from your Book

    1. 1. Building Your Self-Publishing Platform and Making Money From Your Book J. Bruce Jones BruceJonesDesign.com
    2. 2. 3 IMPORTANT THINGS TODAY, WE’RE GOING TO DISCOVER • Making Your Platform and Building Your Followers • Marketing Your Book Before and After You Publish • Publishing Your Book BruceJonesDesign.com
    3. 3. Book Facts • In a USA Today article, 82% of all Americans want to or intend to write a book some day • Most book never sell more than 150 copies • Almost 900,000 books were self published last year • Amazon only sells 7-10% of all books sold in the US • 40 Million iPads sold in 2011, 100 Million+ iPhones • Millions of Kindles, 5.9 Billion mobile subscribers
    4. 4. Benefits of Self-Publishing • Control Over Your Book and Rights • Speed to Market • More Money BruceJonesDesign.com
    5. 5. Publishing Trends • Definition of a Book Has Changed • Book Stores and Publishers Will Loose Influence • E-books, Self-Publishing Will Continue to Grow BruceJonesDesign.com
    6. 6. Personal View Your success as an author or publisher will depend on your ability to manage your on-line and social media platforms BruceJonesDesign.com
    7. 7. Lesson 1. Making Your Platform And Building Your Followers • Build Your Platform • Build Followers • Stats, Research, Test BruceJonesDesign.com
    8. 8. Blog Platform
    9. 9. Web Site Platform
    10. 10. Social Media Platforms BruceJonesDesign.com
    11. 11. Email Signup Box and List
    12. 12. Review Your Stats for What Content is Popular
    13. 13. Feed the Information Back Into Your Posts
    14. 14. What are the Popular Keywords BruceJonesDesign.com
    15. 15. Social Media Stats
    16. 16. Researching Your Book on Amazon
    17. 17. Study the Titles and Covers
    18. 18. Study the Descriptions
    19. 19. Study the Rankings
    20. 20. Study the Reviews
    21. 21. Study the Table of Contents
    22. 22. Lesson 2. Marketing Your Book • Pre-Marketing • Post Marketing • Marketing Platform BruceJonesDesign.com
    23. 23. Blog Platform with Links to Amazon
    24. 24. Web Platform with Links to Amazon
    25. 25. Good Titles and Book Descriptions on Amazon
    26. 26. Look Inside, Customer Images
    27. 27. Google Images with Clear Links
    28. 28. YouTube Book Reviews
    29. 29. Social Media Platform
    30. 30. Lesson 3. Publishing Your Book • Print, Print-on-Demand • PDF, E-book, Mobie, ePub • Re-Purpose Your Content BruceJonesDesign.com
    31. 31. CreateSpace.com/Amazon.com
    32. 32. Standard Industry Sizes
    33. 33. Custom Packages Available BruceJonesDesign.com
    34. 34. CreateSpace Dashboard BruceJonesDesign.com
    35. 35. LuLu.com - Publishing Options
    36. 36. Blurb.com – High Quality Printing
    37. 37. E-Junkie – Sell PDFs and E- books from Your Site BruceJonesDesign.com
    38. 38. e-Readers iPad, Kindle, Kobo & Nook BruceJonesDesign.com
    39. 39. Kindle Direct Publishing
    40. 40. E-book Distributors Smashwords.com, Bookbaby.com
    41. 41. Repurpose Your Content into New Products • Audio Version, CD Rom, Mp3 • Video or DVD Version • Educational Products, Webinars, Teleseminars • Workbooks • Additional Editions, Spinoffs, Follow-up Books • Newsletter • Retreats, Conferences, Workshops • Certification Programs • Coaching and Consulting • T-shirts, mugs, bags, calendars
    42. 42. CreateSpace - Audio, DVD, MP3
    43. 43. Use Your Platform to Promote
    44. 44. Recap – Make, Market, Publish • Making Your Platform and Building Your Followers • Marketing Your Book Before and After Publishing • Publishing Your Book BruceJonesDesign.com
    45. 45. Sign Up and Receive Publish Reference Book BruceJonesDesign.com bruce@bjdesign.com

    ×