1. Bem vindo ao Brasil um dia emocionante em Bi stavanger
Bi – norwegian Business school (stavanger), stavanger chamBer and
mrK2033: international marKeting
have the great pleasure of inviting you to
Brazil day in stavanger:
“successful marKet entry
into Brazil”
BI Stavanger, Stavanger Chamber and MRK2033 International marketing invite you to our Brazil day in Stavanger.
Time: Tuesday March 13th 2012, 09:00 – 16:30 (Registrations and coffee from 08.30)
Place: BI Stavanger, Hesbygaten 5, Stavanger
Conference fee: NOK 500,-
Free of charge for students
Twitter hashtag: #brazildaybi
Presentations: http://www.slideshare.net/bistavanger
The small ”country” of Rogaland is quickly heading to Brazil. Significant come meet:
oil findings and good relations have opened the doors for Norwegian • Statoil’s head of Brazil, South-America and Sub-Sahara Africa.
on- and offshore pioneers. A few years ago we had some 50 Norwegian Hear the amazing success story how the ‘’small’’ company from Forus
companies established in Rio. Today we are 150 and growing quickly. At grew to become the largest foreign oil company in Brazil.
home, in Rogaland, the business cases look promising. But the realities
of Macae, Quissama, Barra do Furado and Rio can be quite different. • The senior advisor, in charge of the Norwegian Government’s Brazil
We fear that perhaps half of the Norwegian initatives will fail too live strategy.
up to their expectations. This is largely due to culture, corruption and
bureaucracy. Even more so, it is due to a lack of understanding of • The President of Brasil Norwegian Chamber of Commerce.
history, language and “doing business in Brazil”.
• The Mayor of the city of Stavager.
We call this “the so side of doing business”. But for companies seeking
success in the B of the BRIC countries, an absolute requirement for • Engaged students seeking to understand your business, your market,
successful market entry into Brazil. the culture, challenges and opportunities in Brazil. The students are
currently working on the BRIC countries and international marketing
BI – Norwegian Business School, Stavanger Chamber and the Bachelor strategies for Norwegian companies expanding abroad. They can
course MRK2033 International marketing is seeking to bring together provide insight, knowledge and perspective to your challenge.
diverse perspectives, experiences and age groups for an insightful day Perhaps, they’ll one day come work for you in Brazil...
on “successful market entry into Brazil”. Here we’ll hear practical case
studies, academic insight, international experiences. We’ll hear from • Entreprenurs who’s been craing realtions and results between
Brazilians living in Norway, students seeking to understand and entre- Norway and Brazil.
prenurs overcoming the tough challenges of doing business in Brazil.
The program is designed with a large number of brief (TED-inspired) • Brazilians daily building relationships and creating business
presentations, Q & A sessions, panel debate and network building. opportunities between the two countries.
The conference is a part of BI Norwegian Business School’s increasing • Expand your Brazil network.
focus on internationalization. It is also a way to build relationships
between the corporate world and today’s young students with their • Bem-vindo ao Brasil um dia emocionante em BI Stavanger.
interest and curiosity for their future opportunities in Brazil.

2. program
08:30 Registration and coffee
Arrival, coffee and registration.
09:00 – 09:15 Opening of Brazil day at BI Stavanger
Christian Rangen, Full-time lecturer, BI Norwegian Business School
09:15 – 09:45 The Norwegian Government’s strategy for cooperation between Brazil and Norway
Ståle Slettebakken, Senior Advisor, Norwegian Ministry of Foreign Affairs
09:45 – 10:15 Statoil: a Brazilian success story
Thore Kristiansen, Senior Vice President, Statoil
10:15 – 10:25 Q&A session
10:25 – 10:45 Coffee break
10:45 – 11:10 ...but it ain’t always that easy
Márcio de Alencar, Partner, Brasca
11:10 – 11:30 Our experiences – aer seven years…
Gaute Jørpeland, Managing Director, K. Lund Offshore AS and K. Lund do Brasil
11:30 – 11:50 Seadrill’s Brazil strategy
Esa Ikaheimonen, Chief Financial Officer, Seadrill Management AS
11: 50 – 12:00 The student perspective: Norway – Brazil
What are today’s 22 – 25 year olds saying about “the dream of Brazil”?
How do we increase interest, knowledge and exchange between the two countries?
12:00 – 13:00 Brazilian Lunch Prepared by Samba & Grill, Rosangela De Souza, Owner and Chef
13:00 – 13:20 Challenges ahead: overcoming the challenges of developing business in Brazil
Terje Staalstrøm, President, Brasil Norwegian Chamber of Commerce
13:20 – 13:35 Stavanger: a city built on oil
Christine Sagen Helgø, Mayor, City of Stavanger
13:35 – 13:50 Greater Stavanger, heading to Brazil
Birger Haraldseid , Manager Opportunity Development, Greater Stavanger
13:50 – 14:05 Collaboration between Norway and Brazil: Research and education
Anna Aabø , Director, IRIS, Brazilian Honorary Consul
14:05 – 14:15 Q&A session
14:15 – 14:35 Coffee break
14:35 – 14:50 What we know about Norwegian firms going abroad
Morten H Abrahamsen, Associate Professor, BI Norwegian Business School
14:50 – 15:05 The need for skills and training is significant, but...
Jens Olav Flobak, CEO, Nortrain
15:05 – 15:25 A Brazilian adventure
Erik Jølberg, Founder, TESS as, Ivar Gram Klette, General Manager, TESS Rogaland AS
15:25 – 15:40 Coffee break
15:40 – 16:10 Debate panel
Márcio de Alencar, Ståle Slettebakken, Terje Staalstrøm, Student, Student,
Gaute Jørpeland , Esa Ikaheimonen, Morten H. Abrahamsen *(depending final confirmation)
16:10 – 16:30 Concluding remarks
Christian Rangen, Full-time lecturer, BI Norwegian Business School
Changes to the program may occur. Speakers are
the conference is organized By: welcome to present in English or Norwegian
BI Stavanger, Stavanger Chamber and the course “MRK2033 International Marketing”
please contact
Christian Rangen, Full-time lecturer, BI Norwegian Business School
Tel. +47 92 41 59 49, E-mail:E. Christian.Rangen@bi.no
Grethe Andersen, Project manager, Executive Education, BI Norwegian Business School,
E-mail: grethe.andersen@bi.no