The document discusses promoting creativity in higher education. It provides frameworks and techniques to help students develop their creative potential, including divergent and convergent thinking, the Create Process, and Osborn-Parnes Creative Problem Solving. Specific techniques covered are brainstorming, mind mapping, analogy, SCAMPER, and group techniques like Six Thinking Hats and Lotus Blossom. The author has created a website to share resources on cutting edge research and structured activities to foster creativity in both individuals and groups.