This document provides a digital marketing plan summary for Helsinki Manga Café. The plan focuses on engaging customers through social media, on-site content and events. Key tactics include search engine optimization, social media integration, Google ads and Facebook promotions. Web analytics will track metrics like time spent, page views and feedback to analyze traffic sources and classify marketing costs. The presentation concludes by thanking the teacher and cafe customers.

1. Digital Marketing
Helsinki Manga Café
Biranjan
Raut Nayeem
Presentation by :- Rahman
Mai Anh Ricardo
Phung Martin

2. Introduction of Business
Business
 Business is essentially about ”Manga Cafe” in Helsinki
where people can read manga, drink coffe and have a Strategy •Engage the customer
quality time through social media,
content in the site and
event in cafe
Engage
Busfd
Act and
Convert
•Turn web visitors
into cafe customers Reach
•Increase Visibility
•& Create Awareness
about the cafe among
visitors

3. Search Engine Optimization
Quality
content
G+ badge Key words
Optimizing
SEO Page title
images of contents
Custom 404
Meta Tags
error page

4. Web-analytics and KPI
Total time spent
Google Analytics
Page Views
Feedbacks

5. Bought Media
Ad words
Google
Display Ad
Ads
Media Facebook
Promotion
MTV
Other
Media
Kaupalahti

6. Social Media Integration

7. Traffic data and analysis
key Figures
Classification of cost
Average age of facebook fans
Facebook Likes 12% site mentaineance
20%
0%
Goal Completions
Google Ads
Facebook Ppage referral
Facebook
10% Ad/promotion
Organic Search
Other media
facebook referral 45%
13% Reserve balance
unique visitors
0 20 40 60 80 100 120 140 160 180 200 220 240

8. Lastly we would like to
thank our Digital
Marketing Teacher and all
the people who visited our
site and beacme a Facebook
Fan. Merry Christmass and
Happy New Year