Franchising in Indonesia is growiing fastly both in number of franchised business and in number of franchise outlets opened by investor. Local franchises are dominating franchise transaction since the past 5 years. However, franchisors are challenged by the fact that franchise in Indonesia are low in SUCCESS RATE, short in LIFECYCLE, and short in RETENTION RATE. Outhor is frachise consultant and business coach and founder of Ben WarG Consulting

1. Challenges
of Indonesia Franchise
Bije Widjajanto
Founder Ben WarG Consulting – Business Coach
Ph. +62 (813) 8774-4696, Fx. +62 (21) 8249-2364
Email: bije_w@benwarg.com Web. www.benwarg.com

2. Reality that challenge us . . .

3. Low Success Rate
Number of franchise outlets
performing business target
Marketing information
Entrepreneurship
Selling skill
The Road from Value to Money

4. Short Life Cycle
Period where franchisor should
reinvent the business model
Business concept
Franchise Organization
Management system
The Road from Value to Money

5. Low Retention Rate
Number of franchisees renewing
franchise agreement
Management support
Brand development
The Road from Value to Money

6. Supporting System
• Operational support
• Management support
• Marketing strategy
• Product development
• People development.
The Road from Value to Money

7. Brand …….
The Road from Value to Money

8. Android Tablet
Model Eee Pad Transformer Galaxy Tab 10.1 Iconia Tab A501
Price Rp. 4,50 jt Rp. 5,99 jt Rp. 4,99 jt
Pro cesso r Onbo ard
Memo ry
Display
Display Max. Reso lut io n
Display Techno lo gy
Audio
Speaker
Wireless Capabilit y
Wireless LAN
Wireless Bluet o o t h
Input Device Type
Int erface Pro vided
Rear Camera
Fro nt Camera
O/S Pro vided
Bat t ery Type
Dimensio n
Weight

9. In franchise business,, Brand is
the strongest HOLDING STRATEGY
to sustain business relationship
The Road from Value to Money

10. Thank You Very Much
Bije Widjajanto
Ph. +62 (813) 8774-4696, Fx. +62 (21) 8249-2364, SMS.
Email: bije_w@benwarg.com Web. www.benwarg.com