LinkedIn for Thought Leadership: Grow Your Network & Own Your Industry
•
0 likes•98 views
Many people believe LinkedIn is for job seekers. It’s so much more than that. LinkedIn, when used correctly, is a powerful networking tool. Applying the principles learned in this seminar will set you on the path to becoming a micro-influencer who attracts potential clients and future employers. Join agile marketing agency, Modthink, as we dive into effective tactics and strategies to leverage LinkedIn.
Recommended
Recommended
More Related Content
Similar to LinkedIn for Thought Leadership: Grow Your Network & Own Your Industry
Similar to LinkedIn for Thought Leadership: Grow Your Network & Own Your Industry (20)
More from Brent Robinson
More from Brent Robinson (6)
Recently uploaded
Recently uploaded (20)
LinkedIn for Thought Leadership: Grow Your Network & Own Your Industry
- 1. LinkedIn for Thought Leadership: Modthink Marketing Presented by Brent Robinson, Lindsey Wagaman, and Katie Brandt 1 Grow Your Network & Own Your Industry
- 2. 2
- 3. Modthink 2012-2020© 3 Brent Robinson CEO / Chief Thought Officer Lindsey Wagaman Content Marketing Strategist Katie Brandt Junior Account Executive
- 4. Modthink 2012-2020© What is Modthink? We’re an agile marketing agency. We specialize in: ● Social media marketing ● Content marketing ● Paid media ● Website development ● Search engine optimization ● Thought leadership 4
- 5. Modthink 2012-2020© Thought Leadership 5 ● Overview ● Characteristics ● Content Topics
- 6. Modthink 2012-2020© Thought Leadership Overview 6
- 7. Modthink 2012-2020© Thought Leadership A Thought Leader is someone who: ● Sees an opportunity to share knowledge from everyday tasks and stories ● Provides value to their customers and audience ● Is viewed as “the expert” in their industry or specialization Want to turn your subject matter expertise into thought leadership? ● Network ● Establish and grow your digital presence ● Produce and publish valuable content 7
- 8. Modthink 2012-2020© Content Topics ● Company news ● Industry news ● Celebrating achievements ● Thought-provoking articles ● Polls ● Helper content ● Big wins ● Lessons and advice 8
- 9. Modthink 2012-2020© Grow Your Network ● Profile Clean Up ● Content Types ● ENGAGE! 9
- 10. Modthink 2012-2020© Profile Clean Up 10
- 11. Modthink 2012-2020© Content Types 11 Article Post Share
- 12. Modthink 2012-2020© LinkedIn content tips 12
- 13. Modthink 2012-2020© Engagement Best Practices ● Share to network and increase views ● Add a new perspective ● Add your own hashtags 13 Connect Comment Reshare ● Send messages to your connections ● Network with industry professionals ● Connect with those who have mutual interests ● Congratulate others ● Give opinions ● Express gratitude
- 14. Modthink 2012-2020© Own Your Industry ● Company Pages ● Hashtags ● Business Intelligence ● Advanced Content 14
- 15. Modthink 2012-2020© Company Page Benefits 15 Metrics available for: ● Visitors ● Updates ● Followers
- 16. Modthink 2012-2020© Hashtag Pro-tips ● Branded vs. generic ● Relevancy and size ● Limit hashtags to a maximum of 4-5 per post ● Use niche hashtags ○ Location-based ○ Event-specific 16
- 17. Modthink 2012-2020© Business Intelligence 17 Resources: ● Premium ● Dashboards and stats ● InMail
- 18. Modthink 2012-2020© Advanced Content 18 Short-form videos Video title SRT file Mix of hashtags Profile tags
- 19. Modthink 2012-2020© Advanced Content 19 PDF Carousel PDF/Document Title Flip-through usage Number of pages Thought leadership and lessons
- 21. Modthink 2012-2020© Thank you from the Modthinkers! 21 Questions? Brent Robinson CEO / Chief Thought Officer brent@modthink.com Katie Brandt Junior Account Executive katieb@modthink.com Lindsey Wagaman Content Marketing Strategist lindsey@modthink.com