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*You* know social media is a great tool for marketing, customer feedback and developing valuable communities. *Your boss* thinks it's a waste of resources -- or even a danger to the organization. How should you make your case?
In this presentation, Cynthia Closkey of Big Big Design shows what managers and top-level executives need to know about social media and online networking. She highlights resources for finding examples and statistics that carry weight and shows you a simple, seven-step plan for helping your organization move ahead.