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Selling Social Media to  Your Boss: A Seven-Step Plan Cynthia Closkey Big Big Design IABC/Pittsburgh, 21 Jan 2010
 
 
1. Start Listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Listen & Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Align with Your Organization’s Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Match Your Idea with Data ,[object Object],[object Object],[object Object]
4. Follow a Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Create a Proposal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ideas for Pilot Projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting Expectations & Building Momentum ,[object Object],[object Object],[object Object]
Setting Expectations & Building Momentum ,[object Object],[object Object],[object Object],[object Object],[object Object]
Setting Expectations & Building Momentum ,[object Object],[object Object],[object Object],[object Object]
6. Anticipate Objections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Objections/Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7. Make Your Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
More Resources ,[object Object],[object Object]
Fallback Plan ,[object Object],[object Object]
Contact me ,[object Object],[object Object],[object Object],[object Object]

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Selling Social Media to Your Boss

  • 1. Selling Social Media to Your Boss: A Seven-Step Plan Cynthia Closkey Big Big Design IABC/Pittsburgh, 21 Jan 2010
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