This short presentation is to highlight some steps that are required for a business owner while he search for a market research company

1. Picking up a market research
company!
Submitted By:
Bifty Alex

2. Introduction
When you start looking for one, have a big
list of options.
Compare every option carefully before
taking any decision.
Choosing a right market research company
depends upon various factors.
Source: http://articles.pubarticles.com/how-to-pick-a-market-research-company-1470047486,1644857.html

3. 1.The Research objectives!
Convey your end goal to your shortlisted companies.
With the understanding of your end goal, a market research company will
design and develop a strategy that best fits your needs.
The more details a market research company put into the study,the better
results they come up with.
Be certain that the marketing research company can provide professional
and comprehensive results in an efficient manner.
Source: http://articles.pubarticles.com/how-to-pick-a-market-research-company-1470047486,1644857.html

4. 2. Understanding the data!
A research company provides a client all kind of end results like annual
survey data or customer profile data
But you as a client need to understand whether they match your needs or
not.
So take the time to find a market research company that is willing to go over
the results.
Source: http://articles.pubarticles.com/how-to-pick-a-market-research-company-1470047486,1644857.html

5. 3. Know their capabilities!
A market research company needs a combination of research and gathering
methods.
A market research company should be capable of implementing multiple
methods in an efficient and comprehensive manner.
Source: http://articles.pubarticles.com/how-to-pick-a-market-research-company-1470047486,1644857.html

6. 4. History of providing accurate results!
An experienced company should be able to give professional business
references with other methods.
Do not waste time and money into a company with no proven past record.
Without the results you may be missing out on the new marketing
opportunities which could be profitable for your business.
Source: http://articles.pubarticles.com/how-to-pick-a-market-research-company-1470047486,1644857.html