Maruti suzuki


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  • In terms of the number of cars produced and sold worldwide, the Company is the largest subsidiary of Suzuki Motor Corporation, Japan.In terms of the number of cars produced and sold worldwide, the Company is the largest subsidiary of Suzuki Motor Corporation, Japan.
  • The Company's total income (Net of Excise) for the year 2010-11 was Rs. 375,224 million, a growth of 24.6% over fiscal 2009-10. The Company has a strong balance sheet with reserves and surplus of Rs. 137,230 million and a debt equity ratio of 0.02 as on 31st March, 2011.
  • Hakuhodo Percept, Dentsu India, Lowe Lintas and Capital Advertising.
  • Maruti suzuki

    1. 1. PRASHANTH G P PESIT B’LORE187 19-04-2013
    2. 2. InceptionMaruti Udyog Limited (MUL) was established in Feb 1981through an Act of Parliament, to meet the growing demand of apersonal mode of transport caused by the lack of an efficientpublic transport system. Today it is the largest automobilecompany in India 187
    3. 3. PrevalenceMaruti Suzuki India Limited (MSIL), a subsidiary of Suzuki MotorCorporation (SMC), Japan, is a leading manufacturer ofpassenger vehicles in India, contributing to about 45% of thetotal industry sales in India.18.28% of the company is owned by the Indian government, and54.2% by Suzuki of Japan.Maruti Suzuki is the only Indian Company to have crossed the 10million sales mark since its inception. In 2011-12, the companysold over 1.13 million vehicles including 1,27,379 units ofexports. 187
    4. 4. The company has two manufacturing facilities located at Gurgaon andManesar, south of New Delhi.Production capability over a 1.5 million vehicles annually.Plans to expand its manufacturing capacity to 1.75 million by 2013Maruti Suzukis revenue over the years(Rs. in Million) Year Net Sales 2006-07 1,45,922 2007-08 1,78,603 2008-09 2,03,583 2009-10 3,01,198 2010-11 3,58,490 2011-12 3,47,059 187
    5. 5. In 2010-11, the Company sold 1,271,005 vehicles, registering agrowth of 24.8% over the previous year. This comprised1,132,739 vehicles in the domestic market and 138,266 vehiclesin the international market. Cumulatively, the Company hasproduced 10 million vehicles. It rolled out its 10 millionth vehicleon 15th March, 2011, a significant landmark for the Companyand the automobile industry in India. 187
    6. 6. Vision and Core Values“The leader in the Indian automobile Industry, CreatingCustomer Delight and Share holder’s Wealth; A pride of India”CORE VALUES Customer obsession Fast, flexible and first mover Innovation and creativity Networking and partnership Openness and learning 187
    7. 7. Maruti’s Key To SuccessFuel Efficient; Compact in sizeEconomical & AffordableHigh comfort; Low maintenance costWell spread Dealership and Service CentreBuyable from the car dealerships, used car dealers, car websitesand car ownersResell Value due to low maintenance cost 187
    8. 8. As per the classification by the Society of Indian AutomobileManufacturers (SIAM), Maruti Suzuki models are categorised as:SIAM CLASSIFICATION PRODUCTSA1 Segment (upto 3400 mm) Maruti 800A2 Segment (3401 mm to 4000 Alto, Estilo, WagonR, A-star, Ritz,mm) SwiftA3 Segment (4001 mm to 4500 Dzire, SX4mm)A4 Segment (4501 mm to 4700 Kizashimm)Multi Utility Vehicle (MUV Gypsy, Grand Vitarasegment)Multi Purpose Vehicle (MPV Omni, Eecosegment) 187
    9. 9. Star performers Maruti Suzuki Swift Cost Rs. 4.75 - Rs. 7.23 lakhs Mileage 16/18 KMPL versions LXi (Petrol) VXi (Petrol) LDi (Diesel) ZXi (Petrol) VDi (Diesel) ZDi (Diesel)The Dzire and Swift give Maruti Suzuki 40-50 percent of its profits. 187
    10. 10. strugglers Maruti Suzuki Kizashi Cost Rs. 17.18 - Rs. 18.22 lakhs Mileage 10/12 KMPL Versions of Maruti Suzuki Kizashi MT (Petrol) CVT Petrol) *Ex-showroom Price 187
    11. 11. Rivals 187
    12. 12. Maruti Suzuki’s presence in India (as on march 31st 2012) 187
    13. 13. Maruti Suzuki’s global presence (exports in 2011-12) 187
    14. 14. promotion187
    15. 15. Recent releasesMaruti Suzuki Ritz Maruti Suzuki Wagon R 1.0Launched On: 03-Sep-2012 Launched On: 14-Jan-2013Price: 3.92-6.77 Lacs Price: 3.56-4.82 Lacs Maruti Suzuki Alto 800 Launched On: 16-Oct-2012 Price: 2.42-3.9 Lacs 187
    16. 16. Press release 187
    17. 17. Maruti Suzuki is now very much on the global map,recently being rated as the fourth most reputedautomobile company in the world. This has happenedbecause of the Contribution of all the stakeholders ofMaruti. 187