In this PPT, we have discussed about the brief introduction of digital marketing and its latest trend which will provide the help to improve the conversion rate.

1. DIGITAL MARKETING LATEST
TREND

2. INTRODUCTION
 In this presentation, we will discuss planning
budgeting, channels, content strategy for your digital
marketing.
 The state of digital behavior today like:
 90% of customers check email daily.
 65% of customers have made a purchase online after
an email marketing message.
 Digital marketing spend is increasing as more action
and business happen online than ever.

3. DIGITAL VS. TRADITIONAL MARKETING
 Reaching target is a complex web of sites.
 Optimize your content form different devices.
 Getting content seen is a push and pull tactics and
involved practice like SEO.
 Using analytics to test what works.

4. BUDGETING
 90% of corporation plan to increase digital
marketing budgets in the next 12-19 months.
 The part of your budget for online activities like:
content , social and mobile its depends upon your
goal, target market and industry.

5. CONTENT STRATEGY
 Identify the target audience needs
 Write on theme that matters to them the most.
 Focus on topic that solve their problem.
 The focus is developing the relationship first.
 Use content to develop a trusted relationship with
them.

6. CHANNEL
 The channel of digital marketing is includes such
as:
 Social media
 Email marketing
 Content marketing
 App development
 Search engine marketing

7. SOCIAL MEDIA
 Key tips to grow your numbers of followers such as:
 Engage with influences
 Produce content that connects with your target.
 reply to comment and moderate all the activates
 Reach your target at the time when they are online.
 Use analytics to optimize post times and content.

8. EMAIL MARKETING
 Build a solid email list. They are uses the two most
common ways like:
 Build a landing page
 Collect emails through pop-ups on your website.
 Personalized , relevant messaging have higher
percentage of closing sale.

9. SEARCH ENGINE MARKETING
 Long tail keywords, meta description and using
major keywords is an article that match with the
headline and subject also improve your SEO.
 earning back links form other sites for offsite SEO is
most important and beneficial for ranking too.

10. PAID ADVERTING
 The next way to increase the search result and
visibility for your sits, brand, product and content are
with paid ads.
 Many sites offers PPC ads with different ranks.
 Test and analyze your ads using different photos,
tag lines, sits, time to post and more

11. BENEFITS OF DIGITAL MARKETING
 Real time result
 Reduced cost
 Reach larger audience
 Easy to optimize
 Increased the satisfaction
 Drive the brands loyalty
 Improved the conversion rate
 Measure the marketing performance

12. WHO I AM..
 Bettie Carmack Alabama is digital marketing
expert who provide the help in social media
optimization, social media and blogging marketing.