Cold Storage supermarket in Singapore typically displays seafood on ice, but this risks damage from customers digging through ice and hides the fish. A better method shows the whole fish on top of ice for easy viewing, attracting more customers and increasing sales without risk of damage from rough handling in the ice. The document suggests Cold Storage improve its seafood display method for increased visibility, traffic, and profits.

1. Seafood display at #ColdStorageSupermarketSingapore
How do you best present your supermarket's seafood to increase profits?
Photo: http://www.bentsai.com/2013/11/beautifully-organised-seafood-at-cold.html
As a customer, would you be attracted if a whole fish is presented on top of the ice for your inspection with ease OR you
have to dig through the cold ice with your bare hands to find the fish you are after?
Answer: I prefer not having to dig through the cold ice.
How does that affect sales through higher risk of damage to product through more and rough handling ;with lower visibility
of product's surface area which failed to attract traffic due to poor presentation?
Answer: Sales affected significantly.
Escalated to #ColdStorageSupermarketSingapore Management for their attention.