Over the past month I've chatted with agency leaders across the US about marketing during the pandemic. On those calls, I've asked about the questions and challenges they are hearing from their Clients. The Marketers Way Forward series attempts to provide creative, data-driven solutions to those questions.
This first issue addresses the critical and very common question,
"How do I know what messaging to serve audiences and when is it alright to do so?"
Using tools already available to marketers, I have laid out a structured, data-led approach to building a short-term, content marketing strategy rooted in a simple idea. Listening to your audience.
The 10 influential marketing leaders to watch in 2019
Similar to The Marketers Way Forward, Issue 1: Social Cue Marketing - How to Build Mid-Pandemic Marketing Strategies Using Audience Listening to Mitigate Risk
Similar to The Marketers Way Forward, Issue 1: Social Cue Marketing - How to Build Mid-Pandemic Marketing Strategies Using Audience Listening to Mitigate Risk (20)
