1. 5 THINGS
The most important things to know about
iOS 5 and how it will affect marketers

2. iOS 5
was revealed yesterday

3. what does it mean for marketers?

4. 1
New notification center

5. 1
New notification center
Makes iOS devices more engaging at all times

6. 1
New notification center
Notifications on the lock screen are easy to scan

7. 1
New notification center
Allows marketers to use notifications in a much
more effective way

8. 2 Twitter integration

9. 2 Twitter integration
Single sign-on means easy sharing from all apps

10. 2 Twitter integration
And easy photo sharing, too

11. 2 Twitter integration
200 million iOS devices + Twitter integration
= mass reach

12. 3 PC Free

13. 3 PC Free
No longer have to plug in to download updates,
music or apps

14. 3 PC Free
Marketers and developers no longer have to worry
about users having the latest version of the OS

15. 4 iCloud

16. 4 iCloud
Brings all of your data to all of your devices

17. 4 iCloud
Since your data goes with you, now these
become mobile devices as well

18. 4 iCloud
Consumers will experience your brand across all platforms,
and expect you to provide a great experience in doing so

19. 5 iMessage

20. 5 iMessage
Much like Blackberry Messenger, integrated messaging
will spur a new channel that users will flock to

21. 5 iMessage
Brands will need to understand how to become part
of that conversation

22. Want to talk
iOS 5?
Ben Gaddis VP – Growth and Innovation
Ben.Gaddis@T-3.com | www.T-3.com