1. Surrey Cricket Board and Surrey County Cricket Club Player Survey 1
Headline Summary
Headline Summary
Survey designed by Qureshi Market Research and conducted on-line by SSI.
Invitation to participate sent by Surrey CCC to player and club database.
Survey dates: 8th September – 9th October 2011.
1160 completed interviews.
Conducted in accordance with the UK Market Research Society code of practice
Pre-coded /closed responses provided in Excel and tabulated pdf format.
Listing of open-ended responses in Excel. Further grouping being conducted.
This summary should be read in conjunction with the pdf data tables.
Each question is reviewed by responses provided by the total sample and
then comparison explored against subsets across the table for significant
movement or deviation from the total scores.
Demographics
These are a breakdown of the survey participant demographics. These allow us
to be confident that we have a sufficient number of responses from any given
demographic.
They are not a representation of the player profile across the region or for
any particular club, nor are they representative of the SCCC Kia Oval
spectator profile.

2. Surrey Cricket Board and Surrey County Cricket Club Player Survey 2
Headline Summary
As expected heavy male player responses:
98% Male
2 % Female (28)
Worth exploring whether 28 responses from Ladies is a fair level of response. A
higher number (100) would have allowed more detailed analysis amongst Ladies
players.
Consider a Ladies player survey; incorporate existing questions and more
specific questions. Have a Lady player involved in the design stage and
also in promoting survey participation – suggest wider regional coverage.
Age
Excellent number of responses by age group and healthy spread of responses
across each age group. Applying any weighting to the age groups is not
considered necessary:
13% 14-21 (83)
9% 19-24 (104)
31% 25-35 (358)
23% 36-45 (262)
24% 46-59 (285)
6% 60+ (68)
Level played
Vast majority have played for the club’s first or second team (53%). A fifth
(20%) of the sample have played for their clubs third and fourth team.
One in ten play for the Sunday first with a further 6% playing for the Sunday
2nds.
The oldest age groups are likely to play for the Sunday first (18%) and indeed
mid-week (probably cricket week or wandering sides) at 16%.
Distribution of clubs that survey participants play for suggests good
representation from all clubs. The list of clubs and number of responses by
players at each club should be explored further by Surrey CCC. This Summary
does not make reference to player’s clubs or division played in.

3. Surrey Cricket Board and Surrey County Cricket Club Player Survey 3
Headline Summary
Days of the week played
As expected a high number (84%) play on Saturday, but interestingly 44% do
play on Sunday, with 18% playing in mid week games.
When looking across at age groups the 25 - 45 age groups are less likely to play
on Sundays (35% and 34%), this is a marked drop from the 19-24 age group
(61%). From the 46 and older age groups we see the number of players playing
on a Sunday increase 44% and 56%
Reasons for not playing on Sunday are being coded but family commitments and
lack of time appear to be the largest reason when looking at the list. A few
mention not enough players to make up a Sunday side.
How present club selected
The single key reason for choosing the present club was geography (71%).
League standard of greater importance to younger age groups and when we
examine the list of responses given under ‘other’ (34%) we see family
connections, friends and having played as a colt as being the main reasons.
Around one in ten did mention getting a place in the team and this seems far
more prevalent amongst the 14-18 and 25-45 age groups. Offer of payment not
mentioned at all.
Which format of cricket preferred
A reasonable majority prefer Win/Lose 41% over Win/Lose/Draw 32%
followed by a mix of formats at 27%. As expected this varies by age group. Under
35 players preferring the win/Lose format and those over 45 preferring the
Win/Lose/draw format, especially the 60+ age group.
Saturday first team players (54%) and those in the Ryman’s Premier League
(41%) preferring the Win/Lose format. Surrey Cricket League players (61% )
also preferring the Win/Lose format.
Mix of formats varies but is highest amongst the Ryman’s League players.
Length of game participation - Saturday
The highest response is that of a 90 over match followed very closely by a 100
over match – there is no significant difference between these two responses
(38% and 36%) Around one in four would prefer an 80 over match - any longer
or any shorter is not significantly preferred for a Saturday fixture.
Only the 14—18 age group significantly prefers a 20 over match over any other
age group. The 120 over format receives very low preference amongst the 36+
age groups.

4. Surrey Cricket Board and Surrey County Cricket Club Player Survey 4
Headline Summary
Ryman’s League players significantly prefer 100 over format over any other
league. Other Leagues prefer the 90 over format.
Length of game participation - Sunday
For Sunday matches we see a marked difference compared to Saturday with
preference for a shorter 80 over match is most preferred (43%). This is however
driven by the youngest and oldest players with the 25-45 opting for either not
playing on Sundays or suggesting the 80 over format.
How far travelled to play cricket
Interestingly, for the vast majority distance does not matter (38%). The most
selected option is that of 10-19 miles, although a quarter aged over 60 players
and one in five of 36-45 would happily travel over 20 miles.
Assisting the club
A number of suggestions were offered with 23% stating they did not assist the
club in any volunteer role. Understandably, this is driven by those under 35
years of age and the number not volunteering rapidly decreases amongst older
players with 9 out of 10 over 60 olds assisting the club in some way and 8 out of
10 amongst over 36 year olds assisting the club in a volunteer role.
Assistance in umpiring (37%) was mentioned the most and particularly by older
players (aged 46 or older). Coaching was the top answer by younger players with
40% of under 18’s assisting in this way – rapidly falling amongst over 25‘s. Other
volunteer roles largely by older players; Committee (including secretary,
treasurer, welfare). Captaincy, bar, grounds and colts section. We had 28 playing
Chairman participate in the survey.
Volunteering roles when finish playing
Coaching and umpiring are by far the most selected volunteering role by half the
respondents at 51% each. Scorer role was mentioned at 31%. All the other roles
listed in the questionnaire were mentioned by a quarter of players and
committee and grounds duties are most mentioned as other non pre-listed roles .
Prohibitive factors to continue playing
The key point of concern for all players centres around not being selected (27%).
Cost related factors such travel costs and club membership affect 19-24 year olds
most (14-18 may still have parental/guardian support). Cost of Match fees are
also mentioned amongst the 14-24.
Lack of Coaching is most relevant amongst the 14-18 year olds.

5. Surrey Cricket Board and Surrey County Cricket Club Player Survey 5
Headline Summary
Format of the game (22%) is of most relevance amongst 25-35 year olds.
Other reasons are driven by the over 36’s and centre around time and family
commitments as wells age related factors (getting too old, increasing injuries).
Other than overseas players, should players be allowed to receive payment
Over half stated no (56%). With 31% stating yes and 13% don’t know.
Examining the ‘no’ responses we see some interesting movements across the
subsets. A third of under 18’s stated no, with that number rising steadily with
player age. Half at 25-36 and three quarters to 46-40 and 82% at 60+
The decision is also more decisive amongst the older aged of players with 17 %
of 14-18 year olds stating don’t know compared to 4% for over 60’s. We see 10-
15% amongst the other age groups.
However, Half of all Ryman’s Premier League players are in agreement to players
being paid.
Biggest issues with Cricket Club.
Respondents were asked to rank over a choice of five options.
First Rank (1) was quality of pitches (39%) followed by quality of umpiring
(27%). Cost of playing and Length of match is still of number 1 rank concern by
13% followed by distance travelled at 9%.
When we look at other rank levels we see that Distance travelled starts to appear
at third rank followed by Cost of playing and Length of match at a similar level
for rank 4 and 5.
Connection with Surrey CCC through club affiliation.
Over half (54%) the respondents feel a connection with Surrey CCC (worth
looking at club played for and answer to this question). Around 1/10 answered
don’t know and this driven by 14-18 year olds.
The connection feeling increases with age of player with two thirds for those
over 46 years old saying yes to this question. Ryman’s League players feel more
connected with 65% stating yes.
When exploring reasons 439 responses were provided - these generally varied
but the main responses were around not being aware of contact either physical
visits or other forms of communication. These are presently being grouped to
offer percentages. (Listing can be examined for detail).

6. Surrey Cricket Board and Surrey County Cricket Club Player Survey 6
Headline Summary
Surrey CCC offers to club or club cricket in general
Over two thirds (68%) felt that Surrey players attending coaching would be the
main offer, followed very closely by 61% stating prizes or awards for club events.
Surrey players attending club functions by just under half at 46% and more
surrey players at club by a quarter at 25%.
Other ideas were less forthcoming, particularly amongst younger players. Older
players suggestions largely centred on advice with some mentioning funding and
others free tickets to matches and discounted Surrey CCC membership.
Methods of communication
Email
90% Daily by all - 71% amongst 14-18 and 78% amongst 60+
Only 1 % stated occasionally and 4% of over 60’s don’t use.
Text
79% Daily by all, only 3% don’t use (but 24% of over 60’s)
Telephone
79% Daily but less so by 14-18 at 61%
Post
Least used by all - with 24% of 14-18 olds never using. A quarter to half of all
others using at least weekly.
LinkedIn
Around 3 in 5 never use. But highest amongst 25-45 year olds with half using.
Social Media
Most prevalent amongst under 35’s and especially 19-24 year olds with 90%
using at some point and 81% daily. Not used by a quarter of 36-45 year olds and
around half of those over 46.

7. Surrey Cricket Board and Surrey County Cricket Club Player Survey 7
Headline Summary
Format of Professional cricket like to watch
Interestingly half of all players like to watch all formats of the game. With 61% of
14-18 year olds stating all three formats liked.
If choosing just one or two formats (not all three) around a third like to watch
the 20 over game this rising to 41% amongst 25-25 year olds but dropping
sharply amongst to 16% to those over 60. The 40 over format is still popular by
all at 29%.
The 4 day game received lower scores (where not included in those stating all
three formats) by all those under 59 at around 10% but receiving 24% by over
60’s:
40 over game - 49%+ 29% = 78%
20 Over game - 49%+35% = 84%
4-day game – 49% + 9% = 58%
Only 6% stated not liking to watch any of these formats.
Day of week like to watch t20 over game
A third don’t mind which day the game is played
Friday is the most preferred day by 45%, Sunday, Thursday and Saturday at
similar levels by 25%.
Half (50%) of all 14-18 year olds would prefer a Saturday, with 47% saying
Friday too.
Monday and Tuesday least preferred.
Day of week like to watch CB40 over game
44% don’t mind which day the game is played.
When expressing a choice Sunday is most preferred by 39% followed by
Saturday and Friday by 1 in 5.
Monday Tuesday and Wednesday least preferred.
As spectator, prefer daytime or floodlit t20 matches
Over half 56% stated both times.
If choosing one, Floodlit is most popular by 39%. Daytime only is only preferred
by 6%.

8. Surrey Cricket Board and Surrey County Cricket Club Player Survey 8
Headline Summary
As spectator, prefer daytime or floodlit CB40 matches
A significant 62% preferred both times with 23% stating floodlit and 14%
stating daytime if choosing just one.
Incentives to come watch t20 and / or CB40 home matches.
Respondents were asked to rank over a choice of six options.
Understandably, free tickets were first rank choice by 53%, more games at out
grounds (15%) driven by over 46 year olds and cash back scheme to local clubs
(14%). Buy one get one free by 10% at this first rank.
At second rank we see an interesting dynamic in that the ticket related choice of
buy one get one free is ranked highest as a second a second rank at 44%..
At third rank we see a varied choice with Multi-ticketing purchase discounts as
the lead third rank.
At rank 4 we see a spread but higher choice to cash back scheme to clubs, multi-
ticketing purchase discounts
Fifth rank cash back to individuals is highest, cash back to clubs and multi
purchase discounts follow close behind.
Final sixth rank we see more games at out grounds and cash back to individuals.
Which SCB fundraising events would be supported
Involvement with Surrey players present or past is the highest supported type of
event. With 64% stating a match involving Surrey players and 61% stating a
match with Ex-Surrey players. Particularly amongst players under 24.
Events where people from the cricket world are present at 55%
Events where Surrey players are present 34%
A dinner with speakers at 29% and a golf day at 24%.
Lunch with speakers is least selected with 12%
Interestingly very low ‘other’ at 5%.

9. Surrey Cricket Board and Surrey County Cricket Club Player Survey 9
Headline Summary
Amount will to pay in supporting SCB fundraising events.
Almost half stated up £20 (46%) with a quarter willing to go up to £30
And one in ten up to £40 and 15% up to £50.
The 25-59 age group being the most likely to offer more than £30
The option of not supporting with any amount was not offered – so the £20 level
could be a default answer for those not willing to offer any support.
Average amount overall is £30.80
Further demographics
Highest level of education:
18% High school
21% College /teacher training
56% University
5% Other
Income
26% Up to £30, 499
26% £30,499- £52,199
16% £52,199- £86,999
11% £87,000 or more.
21% Don’t know/not stated.

10. Surrey Cricket Board and Surrey County Cricket Club Player Survey 10
Headline Summary
No of Children
62% - 0
15% - 1
18% - 2
4% - 3
1% - 4
Rest not stated
Marital status
48% Married
13% Living with partner
31% Single
2% separated
3% Divorced
3% not stated
Ethnicity
83% English/Welsh/Scottish
Northern Irish/British/Irish/other white
3% Mixed background
10% Indian/Pakistani/Other Asian background
1% Black/Caribbean/other Black background
3% Not stated.
Enter prize draw – 91%
Kept informed of Surrey CCC events and offers - 64%

11. Surrey Cricket Board and Surrey County Cricket Club Player Survey 11
Headline Summary
Contacts:
Paul Taylor
Director of Cricket Development
Surrey Cricket Board / Surrey County Cricket Club
ptaylor@surreycricket.com
Bob Qureshi
Managing Director
Qureshi Market Research
bob.qureshi@qureshimr.com
www.qureshimr.com