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Surrey Cricket Board and Surrey County Cricket Club Player Survey 1                                                       ...
Surrey Cricket Board and Surrey County Cricket Club Player Survey 2                                                       ...
Surrey Cricket Board and Surrey County Cricket Club Player Survey 3                                                       ...
Surrey Cricket Board and Surrey County Cricket Club Player Survey 4                                                       ...
Surrey Cricket Board and Surrey County Cricket Club Player Survey 5                                                       ...
Surrey Cricket Board and Surrey County Cricket Club Player Survey 6                                                       ...
Surrey Cricket Board and Surrey County Cricket Club Player Survey 7                                                       ...
Surrey Cricket Board and Surrey County Cricket Club Player Survey 8                                                       ...
Surrey Cricket Board and Surrey County Cricket Club Player Survey 9                                                       ...
Surrey Cricket Board and Surrey County Cricket Club Player Survey 10                                                      ...
Surrey Cricket Board and Surrey County Cricket Club Player Survey 11                                                      ...
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Surrey Club 2011 Player Survey

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Surrey Club 2011 Player Survey

  1. 1. Surrey Cricket Board and Surrey County Cricket Club Player Survey 1 Headline Summary Headline SummarySurvey designed by Qureshi Market Research and conducted on-line by SSI.Invitation to participate sent by Surrey CCC to player and club database.Survey dates: 8th September – 9th October 2011.1160 completed interviews.Conducted in accordance with the UK Market Research Society code of practicePre-coded /closed responses provided in Excel and tabulated pdf format.Listing of open-ended responses in Excel. Further grouping being conducted. This summary should be read in conjunction with the pdf data tables. Each question is reviewed by responses provided by the total sample and then comparison explored against subsets across the table for significant movement or deviation from the total scores.DemographicsThese are a breakdown of the survey participant demographics. These allow usto be confident that we have a sufficient number of responses from any givendemographic.They are not a representation of the player profile across the region or forany particular club, nor are they representative of the SCCC Kia Ovalspectator profile.
  2. 2. Surrey Cricket Board and Surrey County Cricket Club Player Survey 2 Headline SummaryAs expected heavy male player responses:98% Male2 % Female (28)Worth exploring whether 28 responses from Ladies is a fair level of response. Ahigher number (100) would have allowed more detailed analysis amongst Ladiesplayers. Consider a Ladies player survey; incorporate existing questions and more specific questions. Have a Lady player involved in the design stage and also in promoting survey participation – suggest wider regional coverage.AgeExcellent number of responses by age group and healthy spread of responsesacross each age group. Applying any weighting to the age groups is notconsidered necessary:13% 14-21 (83)9% 19-24 (104)31% 25-35 (358)23% 36-45 (262)24% 46-59 (285)6% 60+ (68)Level playedVast majority have played for the club’s first or second team (53%). A fifth(20%) of the sample have played for their clubs third and fourth team.One in ten play for the Sunday first with a further 6% playing for the Sunday2nds.The oldest age groups are likely to play for the Sunday first (18%) and indeedmid-week (probably cricket week or wandering sides) at 16%.Distribution of clubs that survey participants play for suggests goodrepresentation from all clubs. The list of clubs and number of responses byplayers at each club should be explored further by Surrey CCC. This Summarydoes not make reference to player’s clubs or division played in.
  3. 3. Surrey Cricket Board and Surrey County Cricket Club Player Survey 3 Headline SummaryDays of the week playedAs expected a high number (84%) play on Saturday, but interestingly 44% doplay on Sunday, with 18% playing in mid week games.When looking across at age groups the 25 - 45 age groups are less likely to playon Sundays (35% and 34%), this is a marked drop from the 19-24 age group(61%). From the 46 and older age groups we see the number of players playingon a Sunday increase 44% and 56%Reasons for not playing on Sunday are being coded but family commitments andlack of time appear to be the largest reason when looking at the list. A fewmention not enough players to make up a Sunday side.How present club selectedThe single key reason for choosing the present club was geography (71%).League standard of greater importance to younger age groups and when weexamine the list of responses given under ‘other’ (34%) we see familyconnections, friends and having played as a colt as being the main reasons.Around one in ten did mention getting a place in the team and this seems farmore prevalent amongst the 14-18 and 25-45 age groups. Offer of payment notmentioned at all.Which format of cricket preferredA reasonable majority prefer Win/Lose 41% over Win/Lose/Draw 32%followed by a mix of formats at 27%. As expected this varies by age group. Under35 players preferring the win/Lose format and those over 45 preferring theWin/Lose/draw format, especially the 60+ age group.Saturday first team players (54%) and those in the Ryman’s Premier League(41%) preferring the Win/Lose format. Surrey Cricket League players (61% )also preferring the Win/Lose format.Mix of formats varies but is highest amongst the Ryman’s League players.Length of game participation - SaturdayThe highest response is that of a 90 over match followed very closely by a 100over match – there is no significant difference between these two responses(38% and 36%) Around one in four would prefer an 80 over match - any longeror any shorter is not significantly preferred for a Saturday fixture.Only the 14—18 age group significantly prefers a 20 over match over any otherage group. The 120 over format receives very low preference amongst the 36+age groups.
  4. 4. Surrey Cricket Board and Surrey County Cricket Club Player Survey 4 Headline SummaryRyman’s League players significantly prefer 100 over format over any otherleague. Other Leagues prefer the 90 over format.Length of game participation - SundayFor Sunday matches we see a marked difference compared to Saturday withpreference for a shorter 80 over match is most preferred (43%). This is howeverdriven by the youngest and oldest players with the 25-45 opting for either notplaying on Sundays or suggesting the 80 over format.How far travelled to play cricketInterestingly, for the vast majority distance does not matter (38%). The mostselected option is that of 10-19 miles, although a quarter aged over 60 playersand one in five of 36-45 would happily travel over 20 miles.Assisting the clubA number of suggestions were offered with 23% stating they did not assist theclub in any volunteer role. Understandably, this is driven by those under 35years of age and the number not volunteering rapidly decreases amongst olderplayers with 9 out of 10 over 60 olds assisting the club in some way and 8 out of10 amongst over 36 year olds assisting the club in a volunteer role.Assistance in umpiring (37%) was mentioned the most and particularly by olderplayers (aged 46 or older). Coaching was the top answer by younger players with40% of under 18’s assisting in this way – rapidly falling amongst over 25‘s. Othervolunteer roles largely by older players; Committee (including secretary,treasurer, welfare). Captaincy, bar, grounds and colts section. We had 28 playingChairman participate in the survey.Volunteering roles when finish playingCoaching and umpiring are by far the most selected volunteering role by half therespondents at 51% each. Scorer role was mentioned at 31%. All the other roleslisted in the questionnaire were mentioned by a quarter of players andcommittee and grounds duties are most mentioned as other non pre-listed roles .Prohibitive factors to continue playingThe key point of concern for all players centres around not being selected (27%).Cost related factors such travel costs and club membership affect 19-24 year oldsmost (14-18 may still have parental/guardian support). Cost of Match fees arealso mentioned amongst the 14-24.Lack of Coaching is most relevant amongst the 14-18 year olds.
  5. 5. Surrey Cricket Board and Surrey County Cricket Club Player Survey 5 Headline SummaryFormat of the game (22%) is of most relevance amongst 25-35 year olds.Other reasons are driven by the over 36’s and centre around time and familycommitments as wells age related factors (getting too old, increasing injuries).Other than overseas players, should players be allowed to receive paymentOver half stated no (56%). With 31% stating yes and 13% don’t know.Examining the ‘no’ responses we see some interesting movements across thesubsets. A third of under 18’s stated no, with that number rising steadily withplayer age. Half at 25-36 and three quarters to 46-40 and 82% at 60+The decision is also more decisive amongst the older aged of players with 17 %of 14-18 year olds stating don’t know compared to 4% for over 60’s. We see 10-15% amongst the other age groups.However, Half of all Ryman’s Premier League players are in agreement to playersbeing paid.Biggest issues with Cricket Club.Respondents were asked to rank over a choice of five options.First Rank (1) was quality of pitches (39%) followed by quality of umpiring(27%). Cost of playing and Length of match is still of number 1 rank concern by13% followed by distance travelled at 9%.When we look at other rank levels we see that Distance travelled starts to appearat third rank followed by Cost of playing and Length of match at a similar levelfor rank 4 and 5.Connection with Surrey CCC through club affiliation.Over half (54%) the respondents feel a connection with Surrey CCC (worthlooking at club played for and answer to this question). Around 1/10 answereddon’t know and this driven by 14-18 year olds.The connection feeling increases with age of player with two thirds for thoseover 46 years old saying yes to this question. Ryman’s League players feel moreconnected with 65% stating yes.When exploring reasons 439 responses were provided - these generally variedbut the main responses were around not being aware of contact either physicalvisits or other forms of communication. These are presently being grouped tooffer percentages. (Listing can be examined for detail).
  6. 6. Surrey Cricket Board and Surrey County Cricket Club Player Survey 6 Headline SummarySurrey CCC offers to club or club cricket in generalOver two thirds (68%) felt that Surrey players attending coaching would be themain offer, followed very closely by 61% stating prizes or awards for club events.Surrey players attending club functions by just under half at 46% and moresurrey players at club by a quarter at 25%.Other ideas were less forthcoming, particularly amongst younger players. Olderplayers suggestions largely centred on advice with some mentioning funding andothers free tickets to matches and discounted Surrey CCC membership.Methods of communicationEmail90% Daily by all - 71% amongst 14-18 and 78% amongst 60+Only 1 % stated occasionally and 4% of over 60’s don’t use.Text79% Daily by all, only 3% don’t use (but 24% of over 60’s)Telephone79% Daily but less so by 14-18 at 61%PostLeast used by all - with 24% of 14-18 olds never using. A quarter to half of allothers using at least weekly.LinkedInAround 3 in 5 never use. But highest amongst 25-45 year olds with half using.Social MediaMost prevalent amongst under 35’s and especially 19-24 year olds with 90%using at some point and 81% daily. Not used by a quarter of 36-45 year olds andaround half of those over 46.
  7. 7. Surrey Cricket Board and Surrey County Cricket Club Player Survey 7 Headline SummaryFormat of Professional cricket like to watchInterestingly half of all players like to watch all formats of the game. With 61% of14-18 year olds stating all three formats liked.If choosing just one or two formats (not all three) around a third like to watchthe 20 over game this rising to 41% amongst 25-25 year olds but droppingsharply amongst to 16% to those over 60. The 40 over format is still popular byall at 29%.The 4 day game received lower scores (where not included in those stating allthree formats) by all those under 59 at around 10% but receiving 24% by over60’s:40 over game - 49%+ 29% = 78%20 Over game - 49%+35% = 84%4-day game – 49% + 9% = 58%Only 6% stated not liking to watch any of these formats.Day of week like to watch t20 over gameA third don’t mind which day the game is playedFriday is the most preferred day by 45%, Sunday, Thursday and Saturday atsimilar levels by 25%.Half (50%) of all 14-18 year olds would prefer a Saturday, with 47% sayingFriday too.Monday and Tuesday least preferred.Day of week like to watch CB40 over game44% don’t mind which day the game is played.When expressing a choice Sunday is most preferred by 39% followed bySaturday and Friday by 1 in 5.Monday Tuesday and Wednesday least preferred.As spectator, prefer daytime or floodlit t20 matchesOver half 56% stated both times.If choosing one, Floodlit is most popular by 39%. Daytime only is only preferredby 6%.
  8. 8. Surrey Cricket Board and Surrey County Cricket Club Player Survey 8 Headline SummaryAs spectator, prefer daytime or floodlit CB40 matchesA significant 62% preferred both times with 23% stating floodlit and 14%stating daytime if choosing just one.Incentives to come watch t20 and / or CB40 home matches.Respondents were asked to rank over a choice of six options.Understandably, free tickets were first rank choice by 53%, more games at outgrounds (15%) driven by over 46 year olds and cash back scheme to local clubs(14%). Buy one get one free by 10% at this first rank.At second rank we see an interesting dynamic in that the ticket related choice ofbuy one get one free is ranked highest as a second a second rank at 44%..At third rank we see a varied choice with Multi-ticketing purchase discounts asthe lead third rank.At rank 4 we see a spread but higher choice to cash back scheme to clubs, multi-ticketing purchase discountsFifth rank cash back to individuals is highest, cash back to clubs and multipurchase discounts follow close behind.Final sixth rank we see more games at out grounds and cash back to individuals.Which SCB fundraising events would be supportedInvolvement with Surrey players present or past is the highest supported type ofevent. With 64% stating a match involving Surrey players and 61% stating amatch with Ex-Surrey players. Particularly amongst players under 24.Events where people from the cricket world are present at 55%Events where Surrey players are present 34%A dinner with speakers at 29% and a golf day at 24%.Lunch with speakers is least selected with 12%Interestingly very low ‘other’ at 5%.
  9. 9. Surrey Cricket Board and Surrey County Cricket Club Player Survey 9 Headline SummaryAmount will to pay in supporting SCB fundraising events.Almost half stated up £20 (46%) with a quarter willing to go up to £30And one in ten up to £40 and 15% up to £50.The 25-59 age group being the most likely to offer more than £30The option of not supporting with any amount was not offered – so the £20 levelcould be a default answer for those not willing to offer any support.Average amount overall is £30.80Further demographicsHighest level of education:18% High school21% College /teacher training56% University5% OtherIncome26% Up to £30, 49926% £30,499- £52,19916% £52,199- £86,99911% £87,000 or more.21% Don’t know/not stated.
  10. 10. Surrey Cricket Board and Surrey County Cricket Club Player Survey 10 Headline SummaryNo of Children62% - 015% - 118% - 24% - 31% - 4Rest not statedMarital status48% Married13% Living with partner31% Single2% separated3% Divorced3% not statedEthnicity83% English/Welsh/Scottish Northern Irish/British/Irish/other white3% Mixed background10% Indian/Pakistani/Other Asian background1% Black/Caribbean/other Black background3% Not stated.Enter prize draw – 91%Kept informed of Surrey CCC events and offers - 64%
  11. 11. Surrey Cricket Board and Surrey County Cricket Club Player Survey 11 Headline SummaryContacts:Paul TaylorDirector of Cricket DevelopmentSurrey Cricket Board / Surrey County Cricket Clubptaylor@surreycricket.comBob QureshiManaging DirectorQureshi Market Researchbob.qureshi@qureshimr.comwww.qureshimr.com

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