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Prepared By   Long Range Transportation Plan Marketing Research Study Fall 2009
Table of Contents <ul><li>Study Background, Objectives, and Methodology </li></ul><ul><li>Respondent Profile </li></ul><ul...
Study  Background Objectives &  Methodology
Study Background <ul><li>This study concept was first introduced in 2008’s UPWP – “Conduct Opinion - Behavioral surveys of...
Study Background Continued <ul><li>Following adoption of 2035 Long Range Transportation Plan (LRTP) in January of 2009, SI...
Survey Objectives As Laid Out in Task Order Scope <ul><li>Assess residents’ ratings of the George Washington Region’s exis...
Survey Objectives  ( continued) <ul><li>Assess residents’ awareness and familiarity with FAMPO’s 2035 Long Range Transport...
<ul><li>Collect survey respondents’ demographic information in order to view important subgroups of the population – men/w...
Survey Methodology <ul><li>Telephone Interviewing (CATI – Computer Assisted Telephone Interviewing) conducted between July...
Areas Studied
<ul><ul><li>Respondent </li></ul></ul><ul><ul><li>Profile </li></ul></ul>
Summary of Demographics (Weighted) Sample Mean Age 44 % Resident >2 Years 6 % Employed (Full or Part-time) 65 % Commute ou...
The Mean Age is 44 Q1. In what year were you born?
Age Varies Slightly By Area Does not include those who refused to answer the question. Mean Ages: Fredericksburg  – 43 Car...
Almost Half Have Lived in the FAMPO Area for More than 10 Years Q3.  About how long have you lived in [AREA IDENTIFIED]?
Caroline County Residents Are Most Likely to Have Lived There for More than 10 Years and Fredericksburg Residents Are Leas...
66% Are Employed Either Full- or Part-time Q4.  What is your current employment status?  Are you . . .
Fredericksburg Residents Are Only Slightly Less Likely to be Employed Q4.  What is your current employment status?  Are yo...
42% Commute to Work Outside of the FAMPO Area Q5.  What is your zip code at work? ASKED OF THOSE EMPLOYED Weighted sample ...
Stafford County Residents Are Most Likely to Work Outside of the Area and King George County Residents Are Least Likely Q5...
Work Zip Codes
80% Drive Alone to Work Q6. Which of the following types of transportation do you use as your primary mode of commute on y...
Stafford County Has the Lowest Percentage of Those Who Drive Alone Weighted sample sizes  Fredericksburg  n =  72 Caroline...
57% Are College Graduates Q28. Which of the following categories includes the last year or grade of school you have comple...
Education Differs by Area Q28. Which of the following categories includes the last year or grade of school you have comple...
The Mean Annual Household Income is $93,000 Q29. Please stop me when I reach the category that best represents your househ...
Income Also Differs by Area Q29. Please stop me when I reach the category that best represents your household’s total annu...
The Majority Describe Themselves as White Q30.  Which one of the following best describes your ethnicity?  Is it . . .
There Were More  African-American Respondents in  Fredericksburg and Caroline County Does not include those who refused to...
About 11% Have Need of Transportation Accommodations Q31. Which of the following statements best describes you or others i...
Fredericksburg Residents Are More Likely to Need Transportation Accommodations Q31. Which of the following statements best...
About Half Are or Were In the Military Q32. And, which of these following statements best describes you or others in your ...
Stafford Residents Are More Likely to Be/Have Been In the Military Q32. And, which of these following statements best desc...
45% Are Considered “Opinion Leaders” or Have Participated in At Least Two of These Events in the Past Year Q34. Which of t...
Opinion Leaders Are Least Likely to Live in Caroline County Q34. Which of the following activities, if any, have you done ...
Gender Is Split Almost Equally Q35. Gender based on observation
There Are No Significant Differences Between Areas in Terms of Gender Q35. Gender based on observation
Detailed Findings
<ul><ul><li>Transportation  </li></ul></ul><ul><ul><li>System </li></ul></ul>
About One-third Are Satisfied with Their Area’s Transportation System Q7. Overall, how satisfied are you with the transpor...
Some Groups Are More Satisfied Than Others Percentages circled in red are significantly different from others in that grou...
Fredericksburg Has the Highest Satisfaction, Caroline County the Lowest Q7. Overall, how satisfied are you with the transp...
Some Spotsylvania Resident Groups Are More Satisfied Than Others Percentages circled in red are significantly different fr...
Some Stafford Resident Groups Are More Satisfied Than Others Percentages circled in red are significantly different from o...
Almost a Third Gave a Lower Rating Because of Mode Availability Q7A. Why did you give that rating?  Negative Comments Posi...
FAMPO Area Residents Find These Aspects of the Transportation System to Be the Most Important Q9. Now, that you’ve rated t...
These Aspects of the Transportation  System are Less Important for  FAMPO Area Residents TIER 2 73% 72% 71% 70% 67% 66% 62...
FAMPO Area Residents Are Most Satisfied with These Aspects of the Transportation System Q8. Please rate the transportation...
These Aspects of the Transportation  System are Less Satisfactory for  FAMPO Area Residents Q8. Please rate the transporta...
When Comparing Importance and Performance, Some Aspects Take Greater Focus Q8. Please rate the transportation system of th...
There is Less of a Gap Between The Importance and Performance of these Aspects Q8. Please rate the transportation system o...
“ SIR Opportunity Index” <ul><li>This survey is based on attitudes and opinions </li></ul><ul><li>Ratings and priorities a...
SIR Opportunity Index <ul><li>Calculated based on the  factor’s importance  to the respondents, the  gap  between this imp...
Respondents Would See the  Greatest Improvement in Reduced Stress and Trip Time Adjustments The higher the number, the gre...
Fredericksburg Respondents Would See the  Greatest Improvement in Increased Ease in Getting Around and Reduced Stress The ...
Caroline County Respondents Would See the  Greatest Improvement in Increased HOV availability and Reduced Stress The highe...
King George County Respondents Would See the  Greatest Improvement in Finding Ways to Be More Productive and Increased Var...
Spotsylvania County Respondents Would See the Greatest Improvement in Stress Reduction and Quicker Trips The higher the nu...
Stafford County Respondents Would Also See the Greatest Improvement in Stress Reduction and Quicker Trips The higher the n...
Possible  Drivers  of Satisfaction with Transportation System Using Multiple Regression  Satisfaction with Transportation ...
There Are  6 Key Drivers  of Satisfaction with the FAMPO Area Transportation System Satisfaction with Transportation Syste...
Fredericksburg: Ease of Getting Around Is the Biggest Driver in Satisfaction with the FAMPO Area Transportation System  Sa...
Caroline County: Choice and Variety of Transportation Options Is the Biggest Driver in Satisfaction with the FAMPO Area Tr...
King George County:  Reducing Level of Stress Is the Biggest Driver in Satisfaction with the FAMPO Area Transportation Sys...
Spotsylvania County: Choice and Variety of Transportation Options Is the Biggest Driver in Satisfaction with the FAMPO Are...
Spotsylvania County: Choice and Variety of Transportation Options Is the Biggest Driver in Satisfaction with the FAMPO Are...
FAMPO Area Residents Are the Most Satisfied with Driving Alone and the Least Satisfied with Bicycling in the Area 64% 53% ...
Overall, Fredericksburg Residents Are More Likely to Be Satisfied with These Modes Q10. Overall, how satisfied are you wit...
Recommendations Included Road Maintenance and Transit  Q11. Please tell me any recommendations you may have for specific i...
Selected Comments <ul><li>“ We could really use public notifications well ahead of time when any roadwork is going to be c...
<ul><ul><li>Long Range </li></ul></ul><ul><ul><li>Transportation Plan </li></ul></ul>
Stated Goals of the LRTP <ul><li>Improve accessibility and mobility for all people and freight, while integrating all mode...
<ul><li>Asked of All Respondents, Regardless of Familiarity with the LRTP: </li></ul><ul><li>The 2035 Long Range Transport...
Only 3 in 10 Are Confident that the LRTP Goals will be Accomplished Q18. The 2035 Long Range Transportation Plan has five ...
Certain Groups Have Higher Confidence in LRTP Goals (On Average) Q18. The 2035 Long Range Transportation Plan has five pri...
For The Most Part, There is Little Difference Among Areas of Confidence in the Goals Percentages represent those who chose...
14% Have Heard or Read About FAMPO’s 2035 Long Range Transportation Plan Q15. Have you heard or read anything about FAMPO’...
Certain Groups Are More Likely to Be Aware of the LRTP Q15. Have you heard or read anything about FAMPO’s 2035 Long Range ...
Awareness of the LRTP Ranges Between  10% to 20% Across The FAMPO Region Percentages represent those who answered “Yes” to...
Spotsylvania: Certain Groups Are More Likely to Be Aware of the LRTP Q15. Have you heard or read anything about FAMPO’s 20...
Stafford: Certain Groups Are More Likely to Be Aware of the LRTP Q15. Have you heard or read anything about FAMPO’s 2035 L...
Most Heard About the Plan From a News Article or the Newspaper Insert Q27. Where did you hear or read about FAMPO’s 2035 L...
Caroline County Respondents Were More Likely to Have Seen the Newspaper Insert Q27. Where did you hear or read about FAMPO...
Only 14% Are Familiar With The Plan  This is 2% of the Total Population Q16. How familiar are you with FAMPO’s 2035 Long R...
Certain Groups Are Slightly More Likely to Be Familiar with the LRTP Note:  None of these differences are statistically si...
Certain Groups Are Slightly More Likely to Be Familiar with the LRTP Note:  None of these differences are statistically si...
Of Those Aware of LRTP, Low Familiarity  with LRTP Runs Across All Jurisdictions CAUTION: Sample sizes of those who are aw...
110 Respondents Were Familiar Enough (Gave a Rating of 3, 4, or 5) to Continue with the Survey <ul><li>The area breakdown ...
Only a Quarter Are Satisfied with the LRTP, but Only a Quarter are Dissatisfied Q17. Based on everything you have heard or...
2 in 10 Had Specific Suggestions When Asked Why They Gave the LRTP the Rating They Did Q17A. Why did you give that rating?...
There Was Very Little Change In Satisfaction After Discussing the Details of the LRTP Q26. Now that we have discussed the ...
Respondents Are Most Satisfied with the Treatment of Transportation Safety in the Plan and Least Satisfied with Congestion...
For the Most Part, Respondents Have Low Confidence in the Planning Process with Regard to Public Input, Implementation, an...
People Can Envision Benefits of the LRTP, Especially Reduced Congestion Q21. What do you see as the main benefits of the 2...
Almost Half Are Concerned That There Will Not Be Enough Funding Q22. What do you see as the main issues or concerns of the...
12% Of Those Familiar (16 Respondents) Have Personally Participated in the Development of the LRTP Q25. Have you personall...
<ul><ul><li>Funding </li></ul></ul>
Most Believe That the State Has Primary Transportation Funding Responsibility Q12. What level of government do you think o...
King George Respondents Are Less Likely to Believe that Funding Should Come From a Combination of Levels Q12. What level o...
And Most Believe That the State  Should  Have Primary Transportation Funding Responsibility Weighted sample size  n = 1,45...
There Is Little Difference Among the Areas in Terms of Who  Should  Have Responsibility Q12A. What level of government do ...
Perceptions of Reality  (who has) Closely Matches Desire  (who should have)  Responsibility for Transportation Funding Q12...
More than Half Support a Regional Transportation Authority Q12B. To what extent do you support the establishment of a Regi...
Fredericksburg Has the Highest Satisfaction, Caroline County the Lowest Q12B. To what extent do you support the establishm...
Respondents Are More Likely to Think  the Government Spends Too Little or the Right Amount on Transportation Q13. How do y...
Stafford County Respondents Are The Least Likely to Think That the Government Spends Too Much on Transportation Q13. How d...
More Than Three-quarters Would Support an Increase in Transportation Funding of at Least 10% Q14. Which of the following s...
Fredericksburg and Stafford County Are The Least Likely to  Not  Support an Increase The difference between Stafford Count...
A Third Think that Transportation Funds Should Come From Tolls and Fares Q14A. If new funds are needed for the regional tr...
Caroline County is the Most Likely to Believe that No New Funds Should Be Added Q14A. If new funds are needed for the regi...
Q24. Suppose that you were developing a long-range transportation plan for the Greater Fredericksburg Region, and you had ...
The Vast Majority of Residents Would Allocate Funds to Non-Road Uses Q24. Please tell me how much of the $100 you would al...
Caroline and Stafford County Residents Would Allocate More to Maintenance, Caroline County Residents Would Allocate Less t...
Very Few (About 1% of Total Respondents) Are Familiar With the Funding Sources for the LRTP Q23. How familiar are you with...
<ul><ul><li>Customer Panel </li></ul></ul>
Q36.  Thank you for taking the time to share your opinions. The opinions you shared in this survey will be very helpful to...
1 in 3 Respondents Volunteered for the Panel Q36. Would you be interested in possibly participating on such a panel? Perce...
Panel Demographics Panel Members Mean Age 41 % Resident >2 Years 7 % Employed 73 % Drive Alone (Commute Mode) 76 % College...
Strategic  Implications
Focus on Increasing Satisfaction with Transportation System
There is Room for Improvement in Satisfaction with the Transportation System <ul><li>A third are satisfied with the Transp...
Sharpen Message of LRTP
There is Room For Improvement of Awareness and Familiarity of the LRTP <ul><li>Promoting anything in a cluttered media env...
Use the Panel to Explore Related Issues Such as Key Benefit Messaging <ul><li>Of all respondents, only about 3 in 10 were ...
Continue to Explore Regional Transportation Authority
More than Half Support the Creation of a Regional Transportation Authority <ul><li>Use these data to learn more about this...
For Additional Information  on this Study Contact: Christy Evanko Southeastern Institute of Research 804-358-8981
APPENDIX
<ul><ul><li>Demographics </li></ul></ul><ul><ul><li>as Compared to </li></ul></ul><ul><ul><li>Population </li></ul></ul>
Age of Respondents Skewed Older As Often Happens in Telephone Surveys Q1. In what year were you born?  Weighted sample siz...
Fredericksburg Age Comparison Q1. In what year were you born?  Weighted sample size  n = 113 Unweighted sample size n = 19...
Caroline County Age Comparison Q1. In what year were you born?  Weighted sample size  n = 131 Unweighted sample size n = 1...
King George County Age Comparison Q1. In what year were you born?  Weighted sample size  n =  97 Unweighted sample size n ...
Spotsylvania County Age Comparison Q1. In what year were you born?  Weighted sample size  n =  556 Unweighted sample size ...
Stafford County Age Comparison Q1. In what year were you born?  Weighted sample size  n =  557 Unweighted sample size n = ...
Income of Respondents Skewed Higher As Often Happens in Telephone Surveys Q29. Please stop me when I reach the category th...
Fredericksburg Income Comparison Weighted sample size  n = 104 Unweighted sample size n = 166 Fredericksburg  Households –...
Caroline County Income Comparison Weighted sample size  n = 123 Unweighted sample size n = 180 Caroline Households – 9,729...
King George County Income Comparison Weighted sample size  n =  92 Unweighted sample size n = 176 King George Households– ...
Spotsylvania County Income Comparison Weighted sample size  n =  510 Unweighted sample size n = 397 Spotsylvania Household...
Stafford County Income Comparison Weighted sample size  n =  491 Unweighted sample size n = 393 Stafford Households – 38,8...
Ethnicity Skewed White, Non-Hispanic As Often Happens in Telephone Surveys Q30.  Which one of the following best describes...
Fredericksburg Ethnicity Comparison Weighted sample size  n = 116 Unweighted sample size n = 190 Fredericksburg  Populatio...
Caroline County Ethnicity Comparison Weighted sample size  n = 129 Unweighted sample size n = 192 Caroline Population – 26...
King George County Ethnicity Comparison Weighted sample size  n =  101 Unweighted sample size n = 193 King George Populati...
Spotsylvania County Ethnicity Comparison Weighted sample size  n =  554 Unweighted sample size n = 436 Spotsylvania Popula...
Stafford County Ethnicity Comparison Weighted sample size  n =  543 Unweighted sample size n = 427 Stafford Population – 1...
There is Not Much Difference In Gender Distribution Between the Survey and the General Population Q35. Gender based on obs...
Fredericksburg Gender Comparison Weighted sample size  n = 200 Unweighted sample size n = 119 Fredericksburg Population – ...
Caroline County Gender Comparison Weighted sample size  n = 133 Unweighted sample size n = 200 Caroline Population – 19,98...
King George County Gender Comparison Weighted sample size  n =  104 Unweighted sample size n = 200 King George Population ...
Spotsylvania County  Gender Comparison Weighted sample size  n =  568 Unweighted sample size n = 450 Spotsylvania Populati...
Stafford County Gender Comparison Weighted sample size  n =  569 Unweighted sample size n = 450 Stafford Population – 84,8...
<ul><ul><li>Mode Satisfaction </li></ul></ul><ul><ul><li>Breakdown by Area </li></ul></ul>
King George County Respondents Are the Most Satisfied with Driving Alone in the Area and Stafford County Respondents the L...
Fredericksburg Respondents Are the Most Satisfied with the Local Bus in the Area but Many Did Not Know Enough About it to ...
Stafford Respondents Are the Most Satisfied with the Commuter Bus in the Area but Many Did Not Know Enough About it to Rat...
Fredericksburg Respondents Are Also the Most Satisfied with Commuter Rail but Many Did Not Know Enough About it to Rate Q1...
Stafford County Respondents Are Also the Most Satisfied with Carpooling but Many Did Not Know Enough About it to Rate Q10....
Stafford County Respondents Are Also the Most Satisfied with Vanpooling but Many Did Not Know Enough About it to Rate Q10....
Fredericksburg Respondents Are the Most Satisfied with Bicycling but There Are Many That Are Not Satisfied Q10. Overall, h...
Fredericksburg Respondents Are Also the Most Satisfied with Walking but Some Did Not Know Enough About it to Rate Q10. Ove...
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Regional Transportation Telephone Survey Results

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Regional Transportation Telephone Survey Results

  1. 1. Prepared By Long Range Transportation Plan Marketing Research Study Fall 2009
  2. 2. Table of Contents <ul><li>Study Background, Objectives, and Methodology </li></ul><ul><li>Respondent Profile </li></ul><ul><li>Detailed Findings: </li></ul><ul><ul><li>Transportation System </li></ul></ul><ul><ul><li>Long Range Transportation Plan </li></ul></ul><ul><ul><li>Funding </li></ul></ul><ul><li>Strategic Implications </li></ul><ul><li>Appendix </li></ul>
  3. 3. Study Background Objectives & Methodology
  4. 4. Study Background <ul><li>This study concept was first introduced in 2008’s UPWP – “Conduct Opinion - Behavioral surveys of regional residents with regard to transportation issues, policies, and regional governance.” </li></ul><ul><li>The study was twice authorized by the FAMPO Policy Committee </li></ul><ul><ul><li>Once in adoption of UPWP </li></ul></ul><ul><ul><li>Once in adoption of FAMPO Resolution 08-21 (RSTP funds were then allocated to the study through TIP amendment) </li></ul></ul><ul><ul><li>Both were reviewed by the Technical Committee and the Transportation Advisory Committee </li></ul></ul>
  5. 5. Study Background Continued <ul><li>Following adoption of 2035 Long Range Transportation Plan (LRTP) in January of 2009, SIR was asked (through Kimley-Horn) to develop Task Order Scope </li></ul><ul><ul><li>Objectives developed from scope </li></ul></ul><ul><ul><li>Topics guide developed from objectives (March 2009) </li></ul></ul><ul><ul><li>Questionnaire developed from topics guide (April 2009) </li></ul></ul>
  6. 6. Survey Objectives As Laid Out in Task Order Scope <ul><li>Assess residents’ ratings of the George Washington Region’s existing transportation system overall. </li></ul><ul><li>Identify residents’ expectations – importance ratings – of different aspects of the George Washington Region’s transportation system across key variables such as variety of transportation options, safety, convenience, dependability, ease of getting around, etc. </li></ul><ul><li>Identify residents’ ratings of George Washington Region’s performance in delivering on these same aspects of the region’s transportation system. </li></ul><ul><li>Identify the current gaps in performance. </li></ul>
  7. 7. Survey Objectives ( continued) <ul><li>Assess residents’ awareness and familiarity with FAMPO’s 2035 Long Range Transportation Plan (LRTP). Understand residents’ perceptions and misperceptions toward major elements of the 2035 LRTP such as the “Smart Growth” concept. </li></ul><ul><li>Assess the effectiveness of FAMPO’s outreach efforts advancing the 2035 LRTP. </li></ul><ul><li>Assess residents’ opinions regarding alternative transportation funding levels and alternative sources of funds. </li></ul>
  8. 8. <ul><li>Collect survey respondents’ demographic information in order to view important subgroups of the population – men/women, commuters outside the region, long-term residents/new residents, etc. </li></ul><ul><li>Through the survey process, build an online residents’ feedback panel that FAMPO may use for future quick polls on different planning issues. </li></ul>Survey Objectives ( continued)
  9. 9. Survey Methodology <ul><li>Telephone Interviewing (CATI – Computer Assisted Telephone Interviewing) conducted between July 16 and August 2, 2009 </li></ul><ul><li>1,500 total respondents </li></ul><ul><ul><li>200 each King George County, Caroline County, Fredericksburg City </li></ul></ul><ul><ul><li>450 each Spotsylvania County, Stafford County </li></ul></ul><ul><li>22-minute survey length </li></ul><ul><li>The data as presented in this report were weighted to align with the demographics of the area. The American Community Survey (ACS) statistics were used as the regional demographic profile source. </li></ul>
  10. 10. Areas Studied
  11. 11. <ul><ul><li>Respondent </li></ul></ul><ul><ul><li>Profile </li></ul></ul>
  12. 12. Summary of Demographics (Weighted) Sample Mean Age 44 % Resident >2 Years 6 % Employed (Full or Part-time) 65 % Commute out of area 42 % Drive Alone (Commute Mode) 77 % College Grad 57 Mean Income (in thousands) 93 % White, Non-Hispanic 77 % Need Transportation Accommodations 12 % Military 48 % Male 48
  13. 13. The Mean Age is 44 Q1. In what year were you born?
  14. 14. Age Varies Slightly By Area Does not include those who refused to answer the question. Mean Ages: Fredericksburg – 43 Caroline – 46 King George – 46 Spotsylvania – 44 Stafford - 43 Q1. In what year were you born?
  15. 15. Almost Half Have Lived in the FAMPO Area for More than 10 Years Q3. About how long have you lived in [AREA IDENTIFIED]?
  16. 16. Caroline County Residents Are Most Likely to Have Lived There for More than 10 Years and Fredericksburg Residents Are Least Likely Q3. About how long have you lived in [AREA IDENTIFIED]?
  17. 17. 66% Are Employed Either Full- or Part-time Q4. What is your current employment status? Are you . . .
  18. 18. Fredericksburg Residents Are Only Slightly Less Likely to be Employed Q4. What is your current employment status? Are you . . . Employed: Fredericksburg – 61% Caroline – 63% King George - 69% Spotsylvania – 69% Stafford –63% There are no significant differences among the areas for combined employment percentages.
  19. 19. 42% Commute to Work Outside of the FAMPO Area Q5. What is your zip code at work? ASKED OF THOSE EMPLOYED Weighted sample size n = 976
  20. 20. Stafford County Residents Are Most Likely to Work Outside of the Area and King George County Residents Are Least Likely Q5. What is your zip code at work? ASKED OF THOSE EMPLOYED Weighted sample sizes Fredericksburg n = 72 Caroline n = 85 King George n = 71 Spotsylvania n = 389 Stafford n = 358 The differences between King George, Spotsylvania, and Stafford counties are all statistically significant. The difference between Stafford and Carline counties is also significantly different.
  21. 21. Work Zip Codes
  22. 22. 80% Drive Alone to Work Q6. Which of the following types of transportation do you use as your primary mode of commute on your trip to and from work? That is, which do you use most days of the week? ASKED OF THOSE EMPLOYED Weighted sample size n = 976
  23. 23. Stafford County Has the Lowest Percentage of Those Who Drive Alone Weighted sample sizes Fredericksburg n = 72 Caroline n = 85 King George n = 71 Spotsylvania n = 385 Stafford n = 357 Does not include those who did not answer Q6. Which of the following types of transportation do you use as your primary mode of commute on your trip to and from work? That is, which do you use most days of the week? ASKED OF THOSE EMPLOYED The difference between Stafford County and King George and Spotsylvania counties is significant.
  24. 24. 57% Are College Graduates Q28. Which of the following categories includes the last year or grade of school you have completed?
  25. 25. Education Differs by Area Q28. Which of the following categories includes the last year or grade of school you have completed?
  26. 26. The Mean Annual Household Income is $93,000 Q29. Please stop me when I reach the category that best represents your household’s total annual income. Is it … Under $50,000 – 21% $50,000 to $100,000 – 36% Over $100,000 – 43%
  27. 27. Income Also Differs by Area Q29. Please stop me when I reach the category that best represents your household’s total annual income. Is it … Does not include those who refused to answer the question. Mean Income (in thousands): Fredericksburg – $69 Caroline – $70 King George – $87 Spotsylvania – $92 Stafford - $106
  28. 28. The Majority Describe Themselves as White Q30. Which one of the following best describes your ethnicity? Is it . . .
  29. 29. There Were More African-American Respondents in Fredericksburg and Caroline County Does not include those who refused to answer the question. Q30. Which one of the following best describes your ethnicity? Is it . . .
  30. 30. About 11% Have Need of Transportation Accommodations Q31. Which of the following statements best describes you or others in your household?
  31. 31. Fredericksburg Residents Are More Likely to Need Transportation Accommodations Q31. Which of the following statements best describes you or others in your household?
  32. 32. About Half Are or Were In the Military Q32. And, which of these following statements best describes you or others in your household? 8% Currently 40% Previously
  33. 33. Stafford Residents Are More Likely to Be/Have Been In the Military Q32. And, which of these following statements best describes you or others in your household?
  34. 34. 45% Are Considered “Opinion Leaders” or Have Participated in At Least Two of These Events in the Past Year Q34. Which of the following activities, if any, have you done or participated in over the past 12 months?
  35. 35. Opinion Leaders Are Least Likely to Live in Caroline County Q34. Which of the following activities, if any, have you done or participated in over the past 12 months? Proportions represent those who indicated that they participated in at least two activities.
  36. 36. Gender Is Split Almost Equally Q35. Gender based on observation
  37. 37. There Are No Significant Differences Between Areas in Terms of Gender Q35. Gender based on observation
  38. 38. Detailed Findings
  39. 39. <ul><ul><li>Transportation </li></ul></ul><ul><ul><li>System </li></ul></ul>
  40. 40. About One-third Are Satisfied with Their Area’s Transportation System Q7. Overall, how satisfied are you with the transportation system in the area where you live? 34% As a comparison, 78% of Arlington County Residents rated their transportation system a 4 or 5 in a 2006 Resident study conducted using the same RDD telephone methodology.
  41. 41. Some Groups Are More Satisfied Than Others Percentages circled in red are significantly different from others in that group. Q7. Overall, how satisfied are you with the transportation system in the area where you live? Group Top-Two Box Satisfaction % Silent Generation 51 Baby Boomers 33 Generation X 32 Generation Y 35 Not Employed 39 Employed 33 Longer term Resident (>2 years) 42 New Resident (<2 years) 29 Commute within area 40 Commute outside of area 25 Aware & Familiar 37 Aware but not Familiar 23 Not Aware 36 Non-College Grad 40 College Grad 32 Do not need accommodations 37 Need transportation accommodations 19
  42. 42. Fredericksburg Has the Highest Satisfaction, Caroline County the Lowest Q7. Overall, how satisfied are you with the transportation system in the area where you live? Top-two Box Score (4,5) Fredericksburg – 38% Caroline – 32% King George - 35% Spotsylvania – 35% Stafford – 33% There are significant differences among many of the areas, but the combined top-two box scores are not significantly different.
  43. 43. Some Spotsylvania Resident Groups Are More Satisfied Than Others Percentages circled in red are significantly different from others in that group. * Indicates that the percentage is NOT significantly different from others in that group. Q7. Overall, how satisfied are you with the transportation system in the area where you live?
  44. 44. Some Stafford Resident Groups Are More Satisfied Than Others Percentages circled in red are significantly different from others in that group. The difference between Drive Alone and Carpool/ Vanpool is not statistically significant, but it is interesting to note that the relationship is the opposite of that in Spotsylvania. Q7. Overall, how satisfied are you with the transportation system in the area where you live?
  45. 45. Almost a Third Gave a Lower Rating Because of Mode Availability Q7A. Why did you give that rating? Negative Comments Positive Comments
  46. 46. FAMPO Area Residents Find These Aspects of the Transportation System to Be the Most Important Q9. Now, that you’ve rated these features for the transportation system in the area where you live, we’d like to know how important they are to you. TIER 1 84% 81% 79% 77% 77% 76% IMPORTANCE Weighted sample size varies from 1418 – 1480. Does not include those who said “don’t know.”
  47. 47. These Aspects of the Transportation System are Less Important for FAMPO Area Residents TIER 2 73% 72% 71% 70% 67% 66% 62% 56% 53% IMPORTANCE 63% Weighted sample size varies from 1418 – 1480. Does not include those who said “don’t know.” Q9. Now, that you’ve rated these features for the transportation system in the area where you live, we’d like to know how important they are to you.
  48. 48. FAMPO Area Residents Are Most Satisfied with These Aspects of the Transportation System Q8. Please rate the transportation system of the Greater Fredericksburg Region on the following features . . . TIER 1 75% 60% 58% 54% 49% 48% 46% PERFORMANCE Weighted sample size varies from 1265 – 1464. Does not include those who said “don’t know.”
  49. 49. These Aspects of the Transportation System are Less Satisfactory for FAMPO Area Residents Q8. Please rate the transportation system of the Greater Fredericksburg Region on the following features . . . TIER 2 40% 39% 33% 32% 31% 31% 29% 28% 27% PERFORMANCE Weighted sample size varies from 1265 – 1464. Does not include those who said “don’t know.”
  50. 50. When Comparing Importance and Performance, Some Aspects Take Greater Focus Q8. Please rate the transportation system of the Greater Fredericksburg Region on the following features . . . Q9. Now, that you’ve rated these features for the transportation system in the area where you live, we’d like to know how important they are to you. TIER 1 Percentages represent ratings of 4 and 5.
  51. 51. There is Less of a Gap Between The Importance and Performance of these Aspects Q8. Please rate the transportation system of the Greater Fredericksburg Region on the following features . . . Q9. Now, that you’ve rated these features for the transportation system in the area where you live, we’d like to know how important they are to you. TIER 2 Percentages represent ratings of 4 and 5.
  52. 52. “ SIR Opportunity Index” <ul><li>This survey is based on attitudes and opinions </li></ul><ul><li>Ratings and priorities are driven by perceptions, and perceptions are not always based on reality </li></ul><ul><li>Strategic Issue: </li></ul><ul><ul><li>How do you drive a 4 rating any higher? </li></ul></ul><ul><ul><li>Is it possible? </li></ul></ul><ul><li>One way to address this challenge: </li></ul><ul><ul><li>Put opportunities into the perspective of what can realistically be achieved </li></ul></ul>
  53. 53. SIR Opportunity Index <ul><li>Calculated based on the factor’s importance to the respondents, the gap between this importance, and your performance on that factor </li></ul>Performance Gap = Max. Mean Rating – Performance Level 3.3 mean 1.7 = 5.0 mean – Opportunity Index = Performance Gap X Importance level X Indexing factor of 5 31 = 1.7 3.7 mean X X 5 The higher the number, the greater the opportunity you have to make a difference
  54. 54. Respondents Would See the Greatest Improvement in Reduced Stress and Trip Time Adjustments The higher the number, the greater the opportunity you have to make a difference Aspect Importance Mean Performance Mean Opportunity Index Reducing stress 2.7 4.0 46 Time to make trips 2.8 4.1 45 Making productive use of time 2.8 4.0 44 Price of gas 2.8 4.0 44 HOV availability 2.5 3.5 44 Variety of transportation options 2.7 3.6 41 Ease of getting around 3.0 4.1 41 Flexibility 2.9 3.9 41 Convenience 3.1 4.1 39 Being in control 3.2 4.1 37 Dependability 3.3 4.2 36 Comfort 3.3 3.8 32 Personal safety 3.6 4.4 31 Parking availability 3.5 3.9 29 Cost (to user) 3.7 4.0 26 Parking cost 4.1 3.7 17
  55. 55. Fredericksburg Respondents Would See the Greatest Improvement in Increased Ease in Getting Around and Reduced Stress The higher the number, the greater the opportunity you have to make a difference Important to note that FAMPO cannot affect Gas Prices. Aspect Importance Mean Performance Mean Opportunity Index Price of gas 2.9 3.9 41 Ease of getting around 3.2 4.2 38 Reducing stress 3.2 3.8 34 Time to make trips 3.3 4.0 34 Flexibility 3.2 3.7 33 Making productive use of time 3.3 3.9 33 HOV availability 3.2 3.5 32 Parking availability 3.4 3.8 30 Dependability 3.6 4.3 30 Convenience 3.6 4.1 29 Variety of transportation options 3.5 3.7 28 Being in control 3.7 4.2 27 Comfort 3.7 3.7 24 Personal safety 4.0 4.5 23 Cost (to user) 4.1 4.2 19 Parking cost 4.3 3.9 14
  56. 56. Caroline County Respondents Would See the Greatest Improvement in Increased HOV availability and Reduced Stress The higher the number, the greater the opportunity you have to make a difference Important to note that FAMPO cannot affect Gas Prices. Aspect Importance Mean Performance Mean Opportunity Index Price of gas 2.6 3.8 46 HOV availability 2.2 3.1 43 Reducing stress 2.8 3.9 43 Time to make trips 3.0 4.1 41 Ease of getting around 3.1 4.0 38 Flexibility 3.1 3.9 37 Variety of transportation options 2.9 3.5 37 Making productive use of time 3.1 3.8 36 Convenience 3.2 3.9 35 Being in control 3.3 3.9 33 Dependability 3.4 4.1 33 Comfort 3.4 3.8 30 Personal safety 3.6 4.1 29 Cost (to user) 3.7 3.9 25 Parking availability 3.8 4.0 24 Parking cost 3.9 3.8 21
  57. 57. King George County Respondents Would See the Greatest Improvement in Finding Ways to Be More Productive and Increased Variety The higher the number, the greater the opportunity you have to make a difference Aspect Importance Mean Performance Mean Opportunity Index Making productive use of time 2.8 4.1 45 Variety of transportation options 2.5 3.6 45 Flexibility 2.8 3.9 43 Time to make trips 3.0 4.1 41 Price of gas 3.0 4.0 40 Ease of getting around 3.1 4.2 40 Reducing stress 3.1 4.1 39 Convenience 3.1 3.9 37 Being in control 3.4 4.2 34 HOV availability 2.6 2.8 34 Comfort 3.4 3.9 31 Dependability 3.6 4.2 29 Personal safety 3.7 4.4 29 Parking availability 3.6 3.8 27 Cost (to user) 3.8 4.0 24 Parking cost 4.2 3.6 14
  58. 58. Spotsylvania County Respondents Would See the Greatest Improvement in Stress Reduction and Quicker Trips The higher the number, the greater the opportunity you have to make a difference Aspect Importance Mean Performance Mean Opportunity Index Reducing stress 2.7 4.0 46 Time to make trips 2.8 4.1 45 HOV availability 2.4 3.4 44 Making productive use of time 2.8 4.0 44 Price of gas 2.8 4.0 44 Variety of transportation options 2.7 3.6 41 Flexibility 2.9 3.9 41 Convenience 3.0 4.0 40 Ease of getting around 3.1 4.1 39 Dependability 3.2 4.3 39 Being in control 3.2 4.1 37 Comfort 3.3 3.8 32 Personal safety 3.6 4.4 31 Parking availability 3.4 3.8 30 Cost (to user) 3.6 4.0 28 Parking cost 4.1 3.7 17
  59. 59. Stafford County Respondents Would Also See the Greatest Improvement in Stress Reduction and Quicker Trips The higher the number, the greater the opportunity you have to make a difference Aspect Importance Mean Performance Mean Opportunity Index Reducing stress 2.5 4.1 51 Time to make trips 2.6 4.2 50 Making productive use of time 2.7 4.1 47 HOV availability 2.5 3.7 46 Variety of transportation options 2.6 3.6 43 Ease of getting around 2.9 4.1 43 Being in control 3.0 4.2 42 Convenience 3.0 4.2 42 Price of gas 2.9 4.0 42 Flexibility 2.9 3.9 41 Dependability 3.2 4.3 39 Personal safety 3.4 4.4 35 Comfort 3.2 3.8 34 Parking availability 3.4 4.0 32 Cost (to user) 3.5 4.0 30 Parking cost 4.0 3.7 19
  60. 60. Possible Drivers of Satisfaction with Transportation System Using Multiple Regression Satisfaction with Transportation System Personal Safety Convenience Availability of parking Availability of HOV Lanes Comfort Dependability Reducing level of stress Being in control of your local travel Cost of Parking Choice/variety of options Cost Time required to make trips Price of Gas Flexibility Helping make productive use of time ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Ease of getting around ? Q8. Please rate the transportation system of the Greater Fredericksburg Region on the following features . . .
  61. 61. There Are 6 Key Drivers of Satisfaction with the FAMPO Area Transportation System Satisfaction with Transportation System Time required to make trips Choice/variety of options Flexibility Convenience Ease of getting around Reducing level of stress .076 .116 .086 .072 .108 .254 Entire FAMPO Area The higher the coefficient, the greater the impact on driving satisfaction
  62. 62. Fredericksburg: Ease of Getting Around Is the Biggest Driver in Satisfaction with the FAMPO Area Transportation System Satisfaction with Transportation System Choice/variety of options Personal Safety Ease of getting around .225 .112 .212 Fredericksburg
  63. 63. Caroline County: Choice and Variety of Transportation Options Is the Biggest Driver in Satisfaction with the FAMPO Area Transportation System Satisfaction with Transportation System Choice/variety of options Reducing level of stress .163 .224 Caroline County
  64. 64. King George County: Reducing Level of Stress Is the Biggest Driver in Satisfaction with the FAMPO Area Transportation System Satisfaction with Transportation System Flexibility Choice/variety of options Helping make productive use of time Convenience Reducing level of stress .237 .286 .170 .127 .252 King George County
  65. 65. Spotsylvania County: Choice and Variety of Transportation Options Is the Biggest Driver in Satisfaction with the FAMPO Area Transportation System Satisfaction with Transportation System Time required to make trips Choice/variety of options Reducing level of stress Ease of getting around Availability of parking .218 .087 .096 .125 .276 Spotsylvania County
  66. 66. Spotsylvania County: Choice and Variety of Transportation Options Is the Biggest Driver in Satisfaction with the FAMPO Area Transportation System Satisfaction with Transportation System Choice/variety of options Time required to make trips Convenience Availability of HOV Lanes .113 .085 .162 .302 Spotsylvania County
  67. 67. FAMPO Area Residents Are the Most Satisfied with Driving Alone and the Least Satisfied with Bicycling in the Area 64% 53% 52% 48% 40% 36% 32% Weighted sample size varies from 556 – 1462. Does not include those who said “Don’t know:” Driving alone – 2% Vanpooling – 62% Carpooling – 49% Commuter Rail – 38% Commuter Bus – 63% Walking – 22% Local Bus – 52% Bicycling – 48% Q10. Overall, how satisfied are you with these different specific transportation modes in the Greater Fredericksburg Region? 23%
  68. 68. Overall, Fredericksburg Residents Are More Likely to Be Satisfied with These Modes Q10. Overall, how satisfied are you with these different specific transportation modes in the Greater Fredericksburg Region? Percentages represent those who chose a “4” or “5” rating on a scale of 1 to 5. Weighted Sample Sizes Vary as they do not include those who said “Don’t know.” Some sample sizes are very small. Many of these differences are statistically significant. For more detailed information, see the appendix.
  69. 69. Recommendations Included Road Maintenance and Transit Q11. Please tell me any recommendations you may have for specific improvements to the Greater Fredericksburg Region’s transportation system. Includes parking and driver/rider education
  70. 70. Selected Comments <ul><li>“ We could really use public notifications well ahead of time when any roadwork is going to be conducted whether it is through email notifications, text messages, or newspaper notices. It would be a big help for me to schedule around the construction that is taking place.” </li></ul><ul><li>“ The transportation is focused on Fredericksburg and Washington, DC. There is no focus on Fredericksburg and Richmond. They cite years of talk that such services will be soon coming. There are lots of promises, but there is no action.” </li></ul><ul><li>“ They need to extend the HOV lanes to Fredericksburg. There should be more convenient stops for the VRE. Also, they have to limit the commercial traffic at rush hour and enforce driver education like using turn signals. They have to coordinate major construction on major routes between state and local or just all around. These construction projects are all going on at the same time.” </li></ul><ul><li>“ We desperately need to have a speed rail system. It can have a voucher system for the fares because the cost is too high. A lot of employers do not offer it to their employees.” </li></ul><ul><li>“ Spotsylvania needs to join VRE. They need to make an actual VRE rail line that goes through the community instead of renting space on the freight rail line.” </li></ul>Q11. Please tell me any recommendations you may have for specific improvements to the Greater Fredericksburg Region’s transportation system.
  71. 71. <ul><ul><li>Long Range </li></ul></ul><ul><ul><li>Transportation Plan </li></ul></ul>
  72. 72. Stated Goals of the LRTP <ul><li>Improve accessibility and mobility for all people and freight, while integrating all modes of transportation. </li></ul><ul><li>Encourage and promote the efficient development, management, operation and preservation of the surface transportation system. </li></ul><ul><li>Improve the physical characteristics and geometric design of transportation facilities to optimize safety for motorists, bus and rail users, park and ride lot users, pedestrians, and bicyclists. Safety improvements will include standards to protect persons with disabilities. </li></ul><ul><li>Protect and improve the environment, promote energy conservation and improve the quality of life. </li></ul><ul><li>Support economic vitality of the region, especially by enabling global competiveness, productivity and efficiency. </li></ul>
  73. 73. <ul><li>Asked of All Respondents, Regardless of Familiarity with the LRTP: </li></ul><ul><li>The 2035 Long Range Transportation Plan has five primary goals. As I read each goal to you, please tell me how confident you are that each goal will be accomplished. </li></ul><ul><li>  </li></ul><ul><li>Please use a scale of 1-5 for your answer, where “1” means “not very confident the goal will be accomplished” and “5” means “very confident the goal will be accomplished.” </li></ul>
  74. 74. Only 3 in 10 Are Confident that the LRTP Goals will be Accomplished Q18. The 2035 Long Range Transportation Plan has five primary goals. As I read each goal to you, please tell me how confident are you that each goal will be accomplished? Weighted Sample Sizes vary by goal (n = 1,432 – 1,447) as they do not include those who said “Don’t know.” 35% 30% 30% 29% 27%
  75. 75. Certain Groups Have Higher Confidence in LRTP Goals (On Average) Q18. The 2035 Long Range Transportation Plan has five primary goals. As I read each goal to you, please tell me how confident are you that each goal will be accomplished? Group % who gave goals a 4 or 5 rating, averaged Silent Generation 26 Baby Boomers 26 Generation X 30 Generation Y 42 Transportation accommodations 37 No accommodations 29 Military 27 Not Military 34 Commute Out of Area 27 Commute Within Area 33
  76. 76. For The Most Part, There is Little Difference Among Areas of Confidence in the Goals Percentages represent those who chose a “4” or “5” rating on a scale of 1 to 5. Weighted Sample Sizes Vary as they do not include those who said “Don’t know.” Q18. The 2035 Long Range Transportation Plan has five primary goals. As I read each goal to you, please tell me how confident are you that each goal will be accomplished?
  77. 77. 14% Have Heard or Read About FAMPO’s 2035 Long Range Transportation Plan Q15. Have you heard or read anything about FAMPO’s 2035 Long Range Transportation Plan?
  78. 78. Certain Groups Are More Likely to Be Aware of the LRTP Q15. Have you heard or read anything about FAMPO’s 2035 Long Range Transportation Plan? Group % Who Are Aware – “Yes” Silent Generation 23 Baby Boomers 20 Generation X 9 Generation Y 4 Longer term Resident (>2 years) 14 New Resident (< 2 years) 8 College Grad 17 Not College Grad 9 Opinion Leader 17 Not Opinion Leader 11
  79. 79. Awareness of the LRTP Ranges Between 10% to 20% Across The FAMPO Region Percentages represent those who answered “Yes” to this question. Fredericksburg and Caroline County are significantly different from King George and Stafford counties. Q15. Have you heard or read anything about FAMPO’s 2035 Long Range Transportation Plan?
  80. 80. Spotsylvania: Certain Groups Are More Likely to Be Aware of the LRTP Q15. Have you heard or read anything about FAMPO’s 2035 Long Range Transportation Plan? Group % Who Are Aware – “Yes” Silent Generation 23 Baby Boomers 25 Generation X 7 Long term Resident (>10 years) 19 Shorter term Resident (< 10 years) 10 College Grad 17 Not College Grad 10
  81. 81. Stafford: Certain Groups Are More Likely to Be Aware of the LRTP Q15. Have you heard or read anything about FAMPO’s 2035 Long Range Transportation Plan? Group % Who Are Aware – “Yes” Silent Generation 27 Baby Boomers 17 Generation X 8 College Grad 14 Not College Grad 7 Opinion Leader 16 Not Opinion Leader 8
  82. 82. Most Heard About the Plan From a News Article or the Newspaper Insert Q27. Where did you hear or read about FAMPO’s 2035 Long Range Transportation Plan? ASKED ONLY OF THOSE WHO ARE AWARE Weighted sample size n = 203 “ Other” includes items in the mail, email, and word of mouth.
  83. 83. Caroline County Respondents Were More Likely to Have Seen the Newspaper Insert Q27. Where did you hear or read about FAMPO’s 2035 Long Range Transportation Plan? ASKED ONLY OF THOSE WHO ARE AWARE Weighted sample size n = 203
  84. 84. Only 14% Are Familiar With The Plan This is 2% of the Total Population Q16. How familiar are you with FAMPO’s 2035 Long Range Transportation Plan? ? ASKED ONLY OF THOSE WHO ARE AWARE 14% Weighted sample size n = 203
  85. 85. Certain Groups Are Slightly More Likely to Be Familiar with the LRTP Note: None of these differences are statistically significant. Small Sample Sizes make it difficult to find differences that are statistically significant. Q16. How familiar are you with FAMPO’s 2035 Long Range Transportation Plan? ASKED ONLY OF THOSE WHO ARE AWARE Group % Top Two Box Familiar (4, 5) Silent Generation (n = 41) 20 Baby Boomers (n = 93) 15 Generation X (n = 53) 9 Generation Y (n = 9) 0 Not Employed (n = 136) 12 Employed ( n = 67) 16 Longer term Resident (>2 years) (n = 196) 14 New Resident (< 2 years) (n = 7) 0 Commute outside FAMPO area (n = 47) 4 Commute within FAMPO area (n = 88) 16 Commute Mode: Drive Alone (n = 96) 14 Commute Mode: Carpool/Vanpool (n = 19) 0
  86. 86. Certain Groups Are Slightly More Likely to Be Familiar with the LRTP Note: None of these differences are statistically significant. Small Sample Sizes make it difficult to find differences that are statistically significant. Q16. How familiar are you with FAMPO’s 2035 Long Range Transportation Plan? ? ASKED ONLY OF THOSE WHO ARE AWARE Group % Top Two Box Familiar (4, 5) College Grad (n = 146) 15 Not College Grad (n = 56) 11 Need transportation accommodations (n = 26) 27 Do not need transportation accommodations (n = 173) 12 Military (n = 97) 13 Non-Military ( n = 103) 14 Opinion Leader (n = 117) 16 Not Opinion Leader (n = 86) 9 Male (n = 96) 10 Female (n = 107) 16 Panel Member (n = 82) 16
  87. 87. Of Those Aware of LRTP, Low Familiarity with LRTP Runs Across All Jurisdictions CAUTION: Sample sizes of those who are aware of the plan are very small. Weighted sample sizes Fredericksburg n = 24 Caroline n = 23 King George n = 10 Spotsylvania n = 82 Stafford n = 64 Q16. How familiar are you with FAMPO’s 2035 Long Range Transportation Plan? ? ASKED ONLY OF THOSE WHO ARE AWARE Familiar (5, 4): Fredericksburg – 15% Caroline – 13% King George - 7% Spotsylvania – 15% Stafford – 13%
  88. 88. 110 Respondents Were Familiar Enough (Gave a Rating of 3, 4, or 5) to Continue with the Survey <ul><li>The area breakdown is as follows: </li></ul><ul><ul><li>26 in Fredericksburg </li></ul></ul><ul><ul><li>14 in Caroline County </li></ul></ul><ul><ul><li>11 in King George County </li></ul></ul><ul><ul><li>39 in Spotsylvania County </li></ul></ul><ul><ul><li>20 in Stafford County </li></ul></ul><ul><li>Note: the above numbers are not weighted </li></ul>
  89. 89. Only a Quarter Are Satisfied with the LRTP, but Only a Quarter are Dissatisfied Q17. Based on everything you have heard or read about FAMPO’s 2035 Long Range Transportation Plan, how satisfied you are with the plan, overall? ? ASKED ONLY OF THOSE WHO ARE FAMILIAR 24% Weighted sample size n = 77
  90. 90. 2 in 10 Had Specific Suggestions When Asked Why They Gave the LRTP the Rating They Did Q17A. Why did you give that rating? ASKED ONLY OF THOSE WHO ARE FAMILIAR Unweighted sample size n = 110
  91. 91. There Was Very Little Change In Satisfaction After Discussing the Details of the LRTP Q26. Now that we have discussed the details of the plan and funding, we would like to know if your satisfaction with the plan has changed. How satisfied are you with FAMPO’s 2035 Long Range Transportation Plan, overall? ASKED ONLY OF THOSE WHO ARE FAMILIAR 24% Original 25% Changed Weighted sample size n = 77 None of the differences are statistically significant at the 95% level.
  92. 92. Respondents Are Most Satisfied with the Treatment of Transportation Safety in the Plan and Least Satisfied with Congestion Management Q19. Now I am going to ask you about specific elements of the Long Range Transportation Plan. How satisfied are you with the following elements as they are treated in the plan? ASKED ONLY OF THOSE WHO ARE FAMILIAR CAUTION: SMALL SAMPLE Weighted Sample Sizes vary by goal (n = 68 – 76) as they do not include those who said “Don’t know.” 38% 31% 28% 27% 23% 35% 31% 26% 16%
  93. 93. For the Most Part, Respondents Have Low Confidence in the Planning Process with Regard to Public Input, Implementation, and Especially Funding Q20. How confident are you in the 2035 Long Range Transportation Planning Process in regard to each of the following elements? ASKED ONLY OF THOSE WHO ARE FAMILIAR CAUTION: SMALL SAMPLE Weighted Sample Sizes vary by goal (n = 76 – 77) as they do not include those who said “Don’t know.”
  94. 94. People Can Envision Benefits of the LRTP, Especially Reduced Congestion Q21. What do you see as the main benefits of the 2035 Long Range Transportation Plan? ASKED ONLY OF THOSE WHO ARE FAMILIAR – MULTIPLE RESPONSES ACCEPTED Weighted sample size n = 77 Even though congestion management had the lowest rating of the specific elements of the plan. Benefit % Reduced congestion 26 Improved access to local areas 15 Better multimodal system 11 Prioritized projects to focus on what really needs to be done 11 More public input to transportation system 10 Improved quality of life 9 Improved economic vitality 8 Better land use 8 Reduced costs/effective use of public funds 8 Improved safety 7 Improved environment 5 Reduced carbon footprint 3 Reduced greenhouse gas emissions 3 Other 30 No real benefits/waste of time and money 17 Don’t know 8
  95. 95. Almost Half Are Concerned That There Will Not Be Enough Funding Q22. What do you see as the main issues or concerns of the 2035 Long Range Transportation Plan? ASKED ONLY OF THOSE WHO ARE FAMILIAR – MULTIPLE RESPONSES ACCEPTED Weighted sample size n = 77 Issue or Concern % There won’t be enough funding 47 Will be too expensive 22 Too difficult to predict the future 14 The priorities of the plan will not match what is needed 12 Transportation will get worse 8 Improvements will not be made/transportation won’t get better 8 Will be locked into a plan that won’t work 5 Other 30 Don’t know 6
  96. 96. 12% Of Those Familiar (16 Respondents) Have Personally Participated in the Development of the LRTP Q25. Have you personally participated in the development of FAMPO’s 2035 Long Range Transportation Plan? Weighted sample size n = 77
  97. 97. <ul><ul><li>Funding </li></ul></ul>
  98. 98. Most Believe That the State Has Primary Transportation Funding Responsibility Q12. What level of government do you think of as having primary funding responsibility for transportation maintenance and operations? Weighted sample size n = 1,449 Does not include those who said “Don’t know.” Fed/State-25% Loc/State-23% All–18% Fed/St/Loc–14% Reg/State-5% Fed/St/Reg-3% Loc/Reg/St-2% Fed/Loc-2% Loc/Reg-2% Fed/Reg-1% Fed/Loc/Reg-0% Other-4%
  99. 99. King George Respondents Are Less Likely to Believe that Funding Should Come From a Combination of Levels Q12. What level of government do you think of as having primary funding responsibility for transportation maintenance and operations? Does not include those who said “Don’t know.” Fredericksburg had the highest percentage of those who said “Don’t know.” – 7%
  100. 100. And Most Believe That the State Should Have Primary Transportation Funding Responsibility Weighted sample size n = 1,455 Does not include those who said “Don’t know.” Q12A. What level of government do you think should have primary funding responsibility for transportation maintenance and operations? Fed/State-27% Loc/State-27% All–15% Fed/St/Loc–9% Reg/State-6% Loc/Reg-4% Loc/Reg/St-4% Fed/St/Reg-2% Fed/Loc-2% Fed/Reg-0% Fed/Loc/Reg-0% Other-5%
  101. 101. There Is Little Difference Among the Areas in Terms of Who Should Have Responsibility Q12A. What level of government do you think should have primary funding responsibility for transportation maintenance and operations? Does not include those who said “Don’t know.”
  102. 102. Perceptions of Reality (who has) Closely Matches Desire (who should have) Responsibility for Transportation Funding Q12. What level of government do you think of as having primary funding responsibility for transportation maintenance and operations? Q12A. What level of government do you think should have primary funding responsibility for transportation maintenance and operations?
  103. 103. More than Half Support a Regional Transportation Authority Q12B. To what extent do you support the establishment of a Regional Transportation Authority? 56% As a comparison, 67% of Charlottesville Residents were in favor of a Regional Transit Authority (rated 4 or 5) in a 2009 study.
  104. 104. Fredericksburg Has the Highest Satisfaction, Caroline County the Lowest Q12B. To what extent do you support the establishment of a Regional Transportation Authority? Top-two Box Score (4,5) Fredericksburg – 58% Caroline – 55% King George - 54% Spotsylvania – 57% Stafford – 56% None of the differences are significantly different.
  105. 105. Respondents Are More Likely to Think the Government Spends Too Little or the Right Amount on Transportation Q13. How do you feel about the current amount of government spending on transportation maintenance and operations? 11% say too much 42% say too little
  106. 106. Stafford County Respondents Are The Least Likely to Think That the Government Spends Too Much on Transportation Q13. How do you feel about the current amount of government spending on transportation maintenance and operations? Too Much: Fredericksburg – 12% Caroline – 14% King George - 13% Spotsylvania – 14% Stafford – 6% Too Little: Fredericksburg – 41% Caroline – 46% King George - 36% Spotsylvania – 38% Stafford – 46% There are significant differences among many of the areas. The “too much” ratings for Stafford County are significantly different from all other counties.
  107. 107. More Than Three-quarters Would Support an Increase in Transportation Funding of at Least 10% Q14. Which of the following statements best describes your support in regard to transportation funding for the Greater Fredericksburg Region? 79%
  108. 108. Fredericksburg and Stafford County Are The Least Likely to Not Support an Increase The difference between Stafford County and Caroline, King George, and Spotsylvania counties is significant. The difference between Fredericksburg and King George County is also significant. Q14. Which of the following statements best describes your support in regard to transportation funding for the Greater Fredericksburg Region?
  109. 109. A Third Think that Transportation Funds Should Come From Tolls and Fares Q14A. If new funds are needed for the regional transportation system, in your opinion, where should those funds come from?
  110. 110. Caroline County is the Most Likely to Believe that No New Funds Should Be Added Q14A. If new funds are needed for the regional transportation system, in your opinion, where should those funds come from? The difference between Caroline County and Fredericksburg and Stafford County is significant.
  111. 111. Q24. Suppose that you were developing a long-range transportation plan for the Greater Fredericksburg Region, and you had a total of $100 to spend on all components of the transportation system.  How would you divide that $100 across the various components?  I am going to read you 5 components of the transportation system.  Please tell me how much of the $100 you would allocate to each component.  ___ Road and highway maintenance ___ Local Bus system operations ___ Rail/Train operations ___ Commuter parking facilities ___ Bicycle and pedestrian facilities
  112. 112. The Vast Majority of Residents Would Allocate Funds to Non-Road Uses Q24. Please tell me how much of the $100 you would allocate to each component.  2/3rds directed to alt. modes
  113. 113. Caroline and Stafford County Residents Would Allocate More to Maintenance, Caroline County Residents Would Allocate Less to Bicycle/Pedestrian Facilities Q24. Please tell me how much of the $100 you would allocate to each component. 
  114. 114. Very Few (About 1% of Total Respondents) Are Familiar With the Funding Sources for the LRTP Q23. How familiar are you with the funding sources for the improvements addressed in FAMPO’s 2035 Long Range Transportation Plan? ASKED ONLY OF THOSE WHO ARE FAMILIAR 19% Weighted sample size n = 77
  115. 115. <ul><ul><li>Customer Panel </li></ul></ul>
  116. 116. Q36. Thank you for taking the time to share your opinions. The opinions you shared in this survey will be very helpful to FAMPO. From time to time we would like to test new ideas about transportation services and programs with a panel made up of people like you. Panel members would share their opinions with us through short email surveys. We would not use your email for any other purpose – just periodic feedback. Would you be interested in possibly participating on such a panel?
  117. 117. 1 in 3 Respondents Volunteered for the Panel Q36. Would you be interested in possibly participating on such a panel? Percentages represent those who said “Yes.” Note: This data is not weighted. 62 people 49 people 67 people 142 people 150 people 470 Total New Panel Members
  118. 118. Panel Demographics Panel Members Mean Age 41 % Resident >2 Years 7 % Employed 73 % Drive Alone (Commute Mode) 76 % College Grad 62 Mean Income (in thousands) 95 % White, Non-Hispanic 73 % Need Transportation Accommodations 13 % Military 49 % Male 48
  119. 119. Strategic Implications
  120. 120. Focus on Increasing Satisfaction with Transportation System
  121. 121. There is Room for Improvement in Satisfaction with the Transportation System <ul><li>A third are satisfied with the Transportation System. </li></ul><ul><li>Fredericksburg has the highest satisfaction; Caroline County has the lowest. </li></ul><ul><li>Almost two-thirds are satisfied with Driving Alone in the area, but less than a quarter are satisfied with Bicycle Facilities. </li></ul><ul><li>Aggressively promote the current availability of choices/options as an immediate way to increase satisfaction. Look for ways to expand options. </li></ul>
  122. 122. Sharpen Message of LRTP
  123. 123. There is Room For Improvement of Awareness and Familiarity of the LRTP <ul><li>Promoting anything in a cluttered media environment is hard and expensive. </li></ul><ul><li>First dig deeper into this data for communication strategy and execution insights. </li></ul><ul><li>Understand further who is recalling the LRTP message and why. </li></ul>
  124. 124. Use the Panel to Explore Related Issues Such as Key Benefit Messaging <ul><li>Of all respondents, only about 3 in 10 were confident that the LRTP goals will be accomplished. The biggest issue for residents seems to be lack of funding for the plan. </li></ul><ul><li>Explore with panel how to instill confidence that the plan can be accomplished and will reduce congestion and improve transportation in the FAMPO area. </li></ul><ul><li>Examine relative appeal of the benefits of the plan for residents – congestion relief, greater access, and choice/alternatives & options. </li></ul>
  125. 125. Continue to Explore Regional Transportation Authority
  126. 126. More than Half Support the Creation of a Regional Transportation Authority <ul><li>Use these data to learn more about this topic. </li></ul><ul><li>Help inform and advance the RTA discussion. </li></ul>
  127. 127. For Additional Information on this Study Contact: Christy Evanko Southeastern Institute of Research 804-358-8981
  128. 128. APPENDIX
  129. 129. <ul><ul><li>Demographics </li></ul></ul><ul><ul><li>as Compared to </li></ul></ul><ul><ul><li>Population </li></ul></ul>
  130. 130. Age of Respondents Skewed Older As Often Happens in Telephone Surveys Q1. In what year were you born? Weighted sample size n = 1453 Unweighted sample size n = 1461 FAMPO Area Population (20 & older) – 213,331 (Source – ACS 2005 – 2007) Note: the years for the Population do not exactly match with the Generations. Gen Y – 1985 – 1990 Gen X – 1965 – 1984 Boomer – 1945 – 1964 Silent – 1944 & earlier
  131. 131. Fredericksburg Age Comparison Q1. In what year were you born? Weighted sample size n = 113 Unweighted sample size n = 194 Fredericksburg Population – 15,484 (Source – ACS 2005 – 2007) Note: the years for the Population do not exactly match with the Generations. Gen Y – 1985 – 1990 Gen X – 1965 – 1984 Boomer – 1945 – 1964 Silent – 1944 & earlier
  132. 132. Caroline County Age Comparison Q1. In what year were you born? Weighted sample size n = 131 Unweighted sample size n = 198 Caroline Population – 19,207 (Source – ACS 2005 – 2007) Note: the years for the Population do not exactly match with the Generations. Gen Y – 1985 – 1990 Gen X – 1965 – 1984 Boomer – 1945 – 1964 Silent – 1944 & earlier
  133. 133. King George County Age Comparison Q1. In what year were you born? Weighted sample size n = 97 Unweighted sample size n = 193 King George Population – 15,080 (Source – ACS 2005 – 2007) Note: the years for the Population do not exactly match with the Generations. Gen Y – 1985 – 1990 Gen X – 1965 – 1984 Boomer – 1945 – 1964 Silent – 1944 & earlier
  134. 134. Spotsylvania County Age Comparison Q1. In what year were you born? Weighted sample size n = 556 Unweighted sample size n = 438 Spotsylvania Population – 81,816 (Source – ACS 2005 – 2007) Note: the years for the Population do not exactly match with the Generations. Gen Y – 1985 – 1990 Gen X – 1965 – 1984 Boomer – 1945 – 1964 Silent – 1944 & earlier
  135. 135. Stafford County Age Comparison Q1. In what year were you born? Weighted sample size n = 557 Unweighted sample size n = 438 Stafford Population – 81,744 (Source – ACS 2005 – 2007) Note: the years for the Population do not exactly match with the Generations. Gen Y – 1985 – 1990 Gen X – 1965 – 1984 Boomer – 1945 – 1964 Silent – 1944 & earlier
  136. 136. Income of Respondents Skewed Higher As Often Happens in Telephone Surveys Q29. Please stop me when I reach the category that best represents your household’s total annual income. Is it … Weighted sample size n = 1319 Unweighted sample size n = 1312 FAMPO Area Households – 101,326 (Source – ACS 2005 – 2007) Note: the ACS categories for income do not exactly match with the survey categories. The common breaks are at $50K and $100K. Unweighted 24% Weighted 21% Population 30% Unweighted 36% Weighted 36% Population 37% Unweighted 40% Weighted 43% Population 33%
  137. 137. Fredericksburg Income Comparison Weighted sample size n = 104 Unweighted sample size n = 166 Fredericksburg Households – 4,182 (Source – ACS 2005 – 2007) Q29. Please stop me when I reach the category that best represents your household’s total annual income. Is it … Fredericksburg mean income - $69K
  138. 138. Caroline County Income Comparison Weighted sample size n = 123 Unweighted sample size n = 180 Caroline Households – 9,729 (Source – ACS 2005 – 2007) Q29. Please stop me when I reach the category that best represents your household’s total annual income. Is it … Caroline County mean income - $70K
  139. 139. King George County Income Comparison Weighted sample size n = 92 Unweighted sample size n = 176 King George Households– 7,693 (Source – ACS 2005 – 2007) Q29. Please stop me when I reach the category that best represents your household’s total annual income. Is it … King George County mean income - $87K
  140. 140. Spotsylvania County Income Comparison Weighted sample size n = 510 Unweighted sample size n = 397 Spotsylvania Households – 40,856 (Source – ACS 2005 – 2007) Q29. Please stop me when I reach the category that best represents your household’s total annual income. Is it … Spotsylvania County mean income - $87K
  141. 141. Stafford County Income Comparison Weighted sample size n = 491 Unweighted sample size n = 393 Stafford Households – 38,866 (Source – ACS 2005 – 2007) Q29. Please stop me when I reach the category that best represents your household’s total annual income. Is it … Stafford County mean income - $106K
  142. 142. Ethnicity Skewed White, Non-Hispanic As Often Happens in Telephone Surveys Q30. Which one of the following best describes your ethnicity? Is it . . . Weighted sample size n = 1442 Unweighted sample size n = 1438 FAMPO Area Population (all ages) – 303,754 (Source – ACS 2005 – 2007)
  143. 143. Fredericksburg Ethnicity Comparison Weighted sample size n = 116 Unweighted sample size n = 190 Fredericksburg Population – 21,918 (Source – ACS 2005 – 2007) Q30. Which one of the following best describes your ethnicity? Is it . . .
  144. 144. Caroline County Ethnicity Comparison Weighted sample size n = 129 Unweighted sample size n = 192 Caroline Population – 26,336 (Source – ACS 2005 – 2007) Q30. Which one of the following best describes your ethnicity? Is it . . .
  145. 145. King George County Ethnicity Comparison Weighted sample size n = 101 Unweighted sample size n = 193 King George Population – 21,619 (Source – ACS 2005 – 2007) Q30. Which one of the following best describes your ethnicity? Is it . . .
  146. 146. Spotsylvania County Ethnicity Comparison Weighted sample size n = 554 Unweighted sample size n = 436 Spotsylvania Population – 117,330 (Source – ACS 2005 – 2007) Q30. Which one of the following best describes your ethnicity? Is it . . .
  147. 147. Stafford County Ethnicity Comparison Weighted sample size n = 543 Unweighted sample size n = 427 Stafford Population – 118,551 (Source – ACS 2005 – 2007) Q30. Which one of the following best describes your ethnicity? Is it . . .
  148. 148. There is Not Much Difference In Gender Distribution Between the Survey and the General Population Q35. Gender based on observation Weighted sample size n = 1492 Unweighted sample size n = 1500 FAMPO Area Population (18 & older) – 222,612 (Source – ACS 2005 – 2007)
  149. 149. Fredericksburg Gender Comparison Weighted sample size n = 200 Unweighted sample size n = 119 Fredericksburg Population – 17,198 (Source – ACS 2005 – 2007) Q35. Gender based on observation
  150. 150. Caroline County Gender Comparison Weighted sample size n = 133 Unweighted sample size n = 200 Caroline Population – 19,984 (Source – ACS 2005 – 2007) Q35. Gender based on observation
  151. 151. King George County Gender Comparison Weighted sample size n = 104 Unweighted sample size n = 200 King George Population – 15,837 (Source – ACS 2005 – 2007) Q35. Gender based on observation
  152. 152. Spotsylvania County Gender Comparison Weighted sample size n = 568 Unweighted sample size n = 450 Spotsylvania Population – 84,724 (Source – ACS 2005 – 2007) Q35. Gender based on observation
  153. 153. Stafford County Gender Comparison Weighted sample size n = 569 Unweighted sample size n = 450 Stafford Population – 84,869 (Source – ACS 2005 – 2007) Q35. Gender based on observation
  154. 154. <ul><ul><li>Mode Satisfaction </li></ul></ul><ul><ul><li>Breakdown by Area </li></ul></ul>
  155. 155. King George County Respondents Are the Most Satisfied with Driving Alone in the Area and Stafford County Respondents the Least Q10. Overall, how satisfied are you with these different specific transportation modes in the Greater Fredericksburg Region? Top-two Box Score (4,5) Fredericksburg – 72% Caroline – 67% King George - 74% Spotsylvania – 64% Stafford – 56% There are significant differences among many of the areas. The top-two box ratings for Stafford County are significantly different from all other counties and the top-two box ratings from King George County are significantly different from that of Spotsylvania as well. Driving or riding in a car, SUV, minivan, or motorcycle
  156. 156. Fredericksburg Respondents Are the Most Satisfied with the Local Bus in the Area but Many Did Not Know Enough About it to Rate Q10. Overall, how satisfied are you with these different specific transportation modes in the Greater Fredericksburg Region? Top-two Box Score (4,5) Fredericksburg – 29% Caroline – 15% King George - 20% Spotsylvania – 14% Stafford – 14% There are significant differences among many of the areas. The top-two box ratings for Fredericksburg are significantly different from Caroline, Spotsylvania, and Stafford Countiese (but not King George County). Local Bus Top-two box scores without those who said “don’t know:” Fredericksburg – 50% Caroline – 33% King George – 38% Spotsylvania – 30% Stafford – 27%
  157. 157. Stafford Respondents Are the Most Satisfied with the Commuter Bus in the Area but Many Did Not Know Enough About it to Rate Q10. Overall, how satisfied are you with these different specific transportation modes in the Greater Fredericksburg Region? Top-two Box Score (4,5) Fredericksburg – 14% Caroline – 13% King George - 8% Spotsylvania – 12% Stafford – 19% There are significant differences among many of the areas. The top-two box ratings for Stafford County are significantly different from King George and Spotsylvania Counties. Commuter Bus Top-two box scores without those who said “don’t know:” Fredericksburg – 40% Caroline – 34% King George – 25% Spotsylvania – 39% Stafford – 32%
  158. 158. Fredericksburg Respondents Are Also the Most Satisfied with Commuter Rail but Many Did Not Know Enough About it to Rate Q10. Overall, how satisfied are you with these different specific transportation modes in the Greater Fredericksburg Region? Top-two Box Score (4,5) Fredericksburg – 34% Caroline – 21% King George - 29% Spotsylvania – 31% Stafford – 30% There are significant differences among many of the areas. The top-two box ratings for Caroline County are significantly different from Fredericksburg and Stafford and Spotsylvania Counties. Commuter Rail or Train Top-two box scores without those who said “don’t know:” Fredericksburg – 60% Caroline – 43% King George – 53% Spotsylvania – 50% Stafford – 44%
  159. 159. Stafford County Respondents Are Also the Most Satisfied with Carpooling but Many Did Not Know Enough About it to Rate Q10. Overall, how satisfied are you with these different specific transportation modes in the Greater Fredericksburg Region? Top-two Box Score (4,5) Fredericksburg – 22% Caroline – 18% King George - 15% Spotsylvania – 26% Stafford – 32% There are significant differences among many of the areas. The top-two box ratings for Stafford County are significantly different from all other areas and Caroline and King George Counties are significantly different from Spotsylvania County. Carpooling Top-two box scores without those who said “don’t know:” Fredericksburg – 46% Caroline – 39% King George – 37% Spotsylvania – 55% Stafford – 56%
  160. 160. Stafford County Respondents Are Also the Most Satisfied with Vanpooling but Many Did Not Know Enough About it to Rate Q10. Overall, how satisfied are you with these different specific transportation modes in the Greater Fredericksburg Region? Top-two Box Score (4,5) Fredericksburg – 17% Caroline – 14% King George - 12% Spotsylvania – 20% Stafford – 24% There are significant differences among many of the areas. The top-two box ratings for Stafford County are significantly different from Caroline and King George Counties. King George is also significantly different from Spotsylvania County. Vanpooling Top-two box scores without those who said “don’t know:” Fredericksburg – 59% Caroline – 38% King George – 36% Spotsylvania – 53% Stafford – 57%
  161. 161. Fredericksburg Respondents Are the Most Satisfied with Bicycling but There Are Many That Are Not Satisfied Q10. Overall, how satisfied are you with these different specific transportation modes in the Greater Fredericksburg Region? Top-two Box Score (4,5) Fredericksburg – 19% Caroline – 14% King George - 13% Spotsylvania – 12% Stafford – 10% There are significant differences among many of the areas. The top-two box ratings for Fredericksburg are significantly different from Stafford and Spotsylvania Counties. Bicycling Top-two box scores without those who said “don’t know:” Fredericksburg – 31% Caroline – 31% King George – 26% Spotsylvania – 21% Stafford – 21%
  162. 162. Fredericksburg Respondents Are Also the Most Satisfied with Walking but Some Did Not Know Enough About it to Rate Q10. Overall, how satisfied are you with these different specific transportation modes in the Greater Fredericksburg Region? Top-two Box Score (4,5) Fredericksburg – 51% Caroline – 30% King George - 28% Spotsylvania – 22% Stafford – 30% There are significant differences among many of the areas. The top-two box ratings for Fredericksburg are significantly different from all other counties. Caroline and Stafford Counties are also significantly different from Spotsylvania County. Walking Top-two box scores without those who said “don’t know:” Fredericksburg – 57% Caroline – 44% King George – 35% Spotsylvania – 28% Stafford – 38%

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