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Impressions of Tom Brady and Other QBs and Coaches

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A survey of 1,000 U.S. adults about impressions of the 8 quarterbacks and head coaches in the two championship games.

Published in: Sports
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Impressions of Tom Brady and Other QBs and Coaches

  1. 1. What is your impression of each of the following NFL players and coaches? 41 30 28 25 25 23 37 23 52 64 64 68 69 71 37 59 7 6 8 7 7 6 26 18 0% 25% 50% 75% 100% Drew Brees Patrick Mahomes Sean Payton Andy Reid Jared Goff Sean McVay Tom Brady Bill Belichick Positive Neutral Negative Sample Size: 1,000 (All Respondents)
  2. 2. What is your impression of … Tom Brady? Region Tom Brady Northeast Midwest South West (%) (%) (%) (%) Positive ⇑ 46 ⇓ 31 39 43 Neutral 30 ⇑ 44 34 34 Negative 24 26 27 24 Base n=181 n=231 n=360 n=228 Sample Size: 1,000 (All Respondents)
  3. 3. What is your impression of … Tom Brady? Nested Gender and Age Tom Brady Male 18-24 Male 25-34 Male 35-44 Male 45-54 Male 55-64 Male 65+ Female 18-24 Female 25-34 Female 35-44 Female 45-54 Female 55-64 Female 65+ (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) Positive 49 37 ⇑ 62 40 42 46 39 30 31 ⇓ 27 31 36 Neutral 26 29 27 ⇓ 23 35 34 39 ⇑ 48 36 44 47 40 Negative 25 ⇑ 34 ⇓ 10 ⇑ 37 23 20 22 22 33 29 22 24 Base n=61 n=97 n=106 n=98 n=66 n=82 n=59 n=93 n=103 n=93 n=64 n=78 Sample Size: 1,000 (All Respondents) Which of the following groups describes your annual household income? Tom Brady Below $25,000 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150,000 - $199,999 $200,000+ (%) (%) (%) (%) (%) (%) (%) (%) Positive ⇓ 31 40 43 35 38 ⇑ 54 ⇑ 58 38 Neutral 40 43 39 32 30 29 21 43 Negative 29 ⇓ 17 ⇓ 18 ⇑ 33 ⇑ 33 ⇓ 17 21 19 Base n=242 n=110 n=145 n=182 n=141 n=126 n=33 n=21
  4. 4. What one word comes to mind when you think of Tom Brady, the quarterback for the New England Patriots?
  5. 5. What one word comes to mind when you think of Tom Brady, the quarterback for the New England Patriots? Word # Respondents Example Quote Cheater 107 "Cheater." Good 61 "Good." Goat 39 "Goat." Great 37 "Greatest." Nothing 36 "Nothing. Im a packers fan." Talent 32 "Talented." Winner 27 "Winner." Football 27 "Football." Arrogant 22 "Arrogant." Old 21 "Old."
  6. 6. Do you watch National Football League games? 60% 40% Yes No Sample Size: 1,000 (All Respondents)
  7. 7. Which NFL team do you typically root for? - Top 10 10% 8% 6% 6% 5% 5% 5% 4% 4% 3% 0% 25% 50% 75% 100% Dallas Cowboys New England Patriots Pittsburgh Steelers Chicago Bears New York Giants Philadelphia Eagles Seattle Seahawks Atlanta Falcons San Francisco 49ers Cleveland Browns Sample Size: 620 (62% of Respondents)
  8. 8. Which NFL team do you typically root for? Option Rank Response % Dallas Cowboys 1 10% New England Patriots 2 8% Pittsburgh Steelers 3 6% Chicago Bears 4 6% New York Giants 5 5% Philadelphia Eagles 6 5% Seattle Seahawks 7 5% Atlanta Falcons 8 4% San Francisco 49ers 9 4% Cleveland Browns 10 3% Arizona Cardinals 11 3% None 12 3% Carolina Panthers 13 3% New Orleans Saints 14 3% Detroit Lions 15 3% Los Angeles Rams 16 3% Denver Broncos 17 3% Sample Size: 620 (62% of Respondents) Option Rank Response % Green Bay Packers 18 2% Miami Dolphins 19 2% Kansas City Chiefs 20 2% Buffalo Bills 21 2% Minnesota Vikings 22 2% Baltimore Ravens 23 2% Tennessee Titans 24 2% Washington Redskins 25 2% Houston Texans 26 2% Tampa Bay Buccaneers 27 2% New York Jets 27 2% Oakland Raiders 29 1% Indianapolis Colts 30 1% Cincinnati Bengals 31 1% Los Angeles Chargers 32 <1% Jacksonville Jaguars 33 <1%
  9. 9. Who are you rooting for to win Super Bowl LIII? 38% 37% 26% 0% 25% 50% 75% 100% Los Angeles Rams Neither New England Patriots Sample Size: 1,000 (All Respondents)
  10. 10. Methodology This online survey had 1,000 respondents. It was fielded from January 30 to January 31, 2019. The results presented in this report were weighted by the following variables: • What is your gender? • Which of the following groups describes your current age? • Are you of Hispanic, Spanish or Latino descent? • Which of the following best describes your ethnicity? • What is the highest degree or level of school you have completed? • Region
  11. 11. Crosstab Methodology Crosstab Table Notes: • If the difference is higher at a statistically significant level, the cell is marked with the up - arrow symbol ⇑. If it is lower, the down-arrow symbol ⇓ is used. • Columns with fewer than 30 responses (i.e. degrees of freedom) are ignored for statistical significance comparisons. • Crosstabs with no significant difference greater than 10 percentage points are not presented. • To fit onto a single slide, some crosstabs have had columns without differences omitted. See the spreadsheet for the full crosstabs. • Crosstabs show only unweighted results. • See the accompanying spreadsheet for all tables.
  12. 12. Researchscape International Researchscape International is a market-research consultancy specializing in custom surveys. For questions about this or other research, please contact us at +1-888-983-1675 x1 or visit our website, http://www.researchscape.com/.

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