Presentation delivered by Mark Letcher, Climate Works Ltd. as part of the Delegate Showcase session at Communicate 2012: Breaking Boundaries

1. Moving beyond eyes wide shut
Mark Letcher - Climate Works Ltd

2. 2012

3. Climate consequences

4. 1992

5. 2012

8. We know a lot about...

9. what doesn’t work!

10. Frighteners

11. Shaming

12. We have an
aversion to loss

13. And we are not
alone.....

14. Reference dependence
• Here & now
• Cool summer
• So ‘global warming’
must be wrong.
Operation Noah 2012

15. We like to be
part of a group

16. 99% of people leave this wood
exactly as they find it.

17. Do not destroy the forest.

18. We are not empty vessels

19. Sc
ien
ti fic
e
fa c
nc
ts
e
id
Ev
Turn
Slowly

20. Now II get it. Climate
Now get it. Climate
Change is a serious
Change is a serious
problem!
problem!

21. We see

22. the world

23. through frames of reference

25. Framing
‘It’s one of those!’

26. 60 million frames!

27. Value modes (systems)
1. Smooth sailing
2. Brave new world
3. Roots 1. Pioneers
4. Certainty first
5. Happy Followers
6. Tomorrow People
2. Settlers
7. Golden Dreamers
8. Now People
9. Transitionals
10. Concerned Ethicals
3. Prospectors
11. Flexible Individualists
12. Transcenders

28. Settlers - sustenance driven

29. Settlers - sustenance driven
• Security
• Comfort
• Family

30. Prospectors - outer directed

31. Prospectors - outer directed
• Position
• Right
neighbourhood
• Keeping up
with Jones’

32. Pioneers - inner directed

33. Pioneers - inner directed
• Information
• Risk takers
• Individuality
• Knowledge

34. Parlez-vous No, but I’m fluent in
Pioneer? Prospector!

36. Opening a dialogue

37. New Continue
approach & Hope

38. Thank you.
Mark Letcher - Climate Works Ltd