Lucie Muir - ARKive Survival

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Presentation Delivered by Lucie Muir, Wildscreen, as part of the Apps for Engagement Session at Communicate 2012: Breaking Boundaries

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Lucie Muir - ARKive Survival

  1. 1. Lucie MuirWildscreen
  2. 2. Wildscreen’s mission: To use the power of wildlife imagery toinspire the global community to discover, value and protect the natural world.
  3. 3. What is ARKive? • A free online multimedia guide to the world’s endangered species • 15,000+ species profiles • 100,000+ films and photographs • 6,500 media donors • More than 10 million visits to ARKive in 2011
  4. 4. Audiences & AimsTarget audiences • Primary: Families and young people (7-11 years old) • Secondary: EducatorsAims• Access new audienceswith targeted content• New entry routes toARKive• Creation of multiplatformlearning journeys
  5. 5. Survival - PlayfulLearning
  6. 6. • Over 33,000 downloads• 10,000 in the first 4 weeks“What a brilliant idea! It’s a fun way to learn aboutendangered species – though I have to admit I was tooslow to beat my eight-year-old goddaughter.”Mark Carwardine, Zoologist and wildlife TV presenter.
  7. 7. Going mobileMobile ARKive Mobile apps
  8. 8. www.arkive.org/apps/survival

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