The 5 Top Reasons Why Affiliates Join An Affiliate Network

1. The 5 Top Reasons Why Affiliates Join An Affiliate
Network
An affiliatenetwork isameetinggroundforadvertisersandaffiliatesto“meet”.There are possibly100’s
of goodreasonswhybothadvertisersandaffiliatescanbenefitfromsigninguptoa network,butinthis
article we will focussolelyonthe 5 top reasonswhyaffiliatesbenefitfrombeingpartof anaffiliate
network.
1. CampaignSelection:Anaffiliatenetworkgivesaffiliatesaccessto100’s of niche merchant’sproducts
and services.The networkusesit’stimeandresourcestofindthe cleverpublisherswhohave figured
out newwaysto drive convertingtraffic.Italsoprovidesagreatervarietyof topperforming,reputable
campaigns.Inthisway,affiliateswill easilygetexposedtoupmarketproductssuchasbannerrotations.
Witha single affiliate network,affiliatescaneasilyworkwithmultipleadvertisers,multiple offersand
multiple paymentstyleoptionssuchaspayper click,payperlead,pay perimpression,etc.all underone
umbrella,the affiliatenetwork.
2. One Single Relationship:The relationshipbetweenthe advertiserandthe affiliate isof utmost
importance.These relationshipsare necessaryforstructuringincreasedcommissions(if the affiliates
volume increases),inadvertisersdeliveringaffiliate-specificcontent,andinthe advertiserandaffiliate
workingtogethertoassistthe affiliateinmaximizingthe traffictohissite.The affiliate onlydealswith
one advertiser,namelythe affiliatenetwork,ratherthaneachof the merchantsindividually.Thisfrees
up a lotof space on the affiliatescalendarsince the affiliate doesnothave touse anytime building
relationshipswithanyoneexcepttheiraffiliate networkmanager.Affiliate marketingisabout
relationships,andthatisthenall takencare of by the affiliate network.The affiliate networkwill provide
top qualitysupportanda greattrainingarea forthe affiliatetobuilduptheirskills,learnandgrow.
3. Real Time Tracking: Testingandcomparingeachand everychange andideaisfundamental fortaking
an affiliate’sbusinessfromstrengthtostrength.The mostimportanttool fortestingisreal time
tracking.Thisallowsthe affiliatetoknow immediatelyhow theirnew ideaistranslatingandhelpsto
guide the affiliateastowhetheritisan ideaworthpursuing.The software to track impressions,clicks,
leadsandsalesforeach campaigncan be bothpriceyandrequire a lotof upkeep.The networkwill
provide thisservice forfree totheiraffiliates.The networkwill alsoprovide affiliatewithadvanced
reportingtoolsforcheckingtheirstats,graphsforanalyzingtrends,andevencookie testingcapabilities
for monitoringfraud.
4. Risk of Payment:Everyadvertiserhasan elementof riskas towhetheryouwill actuallyreceive the
paymentsfromthem.Asmanycompaniescanbe virtual oron the opposite side of the worldfrom
where the affiliateisbased,itisoftenverydifficulttoavoiddoingbusinesswithdishonestadvertisers.
Thismeansthat no matterhowmuch revenue the affiliategenerates,someadvertiserswill neverpay
the affiliates.Joininganaffiliate networkgivesthe affiliatemuchstrongerprotection.The networkwill
have builtstrongrelationshipswithanumberof the advertisersitworkswithandthusthere isminimal
chance the affiliatewillnotgetpaid.

2. 5. Monthly,Correct Payments:Affiliate networksensure all paymentsare checkedandpaidmonthly(or
as alternativelyagreed).Thismeansthatthe affiliate doesnothave towaste valuabletime checkingand
reconcilingthe advertisers’figures.
The role of an affiliate istomaximize the traffictotheirsite andprovide richanduseful contenttotheir
site.Thiskeepsanevergrowingvisitorbase arrivingattheirsite,andensuresthe visitorslookaround
the site before exitingthe site.Anaffiliate networkencouragesthe affiliatestoconcentrate onthese
vital functionsbyassistingthe affiliate inmaximizingthe spendof eachvisitorthe affiliate attracts.
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