A Keynote presentation covering highlights of iPhone 3.0 announcements.

1. iPhone OS 3.0
Prepared by Bruce Elgort
Tuesday, March 17, 2009

2. App Store Stats
• 25,000 apps in the store
• 96% of apps submitted to store are
approved
• 98% of apps approved < 7 days
• 800,000,000 downloads in 8 months
Tuesday, March 17, 2009

3. For Developers
• 1,000 new API’s
• “InAppPurchase” or subscriptions - apps
can now have subscriptions (i.e. new game
levels, magazines, eBooks)
• Peer-to-Peer capabilities via Bluetooth (no
pairing required) - games, contact sharing
etc.
Tuesday, March 17, 2009

4. Accessories
• Custom apps can talk directly with
accessories
• Speaker docks
• Medical devices
• Play, pause, artwork, build own custom
protocols
Tuesday, March 17, 2009

5. Maps
• Maps are now part of the API
• Developers can now embed maps in their
apps.
• Pinch and zoom
• Satellite, hybrid and standard map views
• Reverse GeoCode
Tuesday, March 17, 2009

6. Turn-by-Turn
• Turn-by-turn directions are enabled
• Developers will need to use their own
licensed map tiles for their own apps
Tuesday, March 17, 2009

7. Push Notification
• Push notification has been re-designed
• Apple didn’t expect the volume of apps
• Server infrastructure could not handle
initial loads
Tuesday, March 17, 2009

8. Background Processes
• Not good for customer as it drains battery
rapidly
• Apps will push their notifications through
the Apple push-server system
• Text, sound and text-alerts can be sent
• Highly scalable
• Unified generic push notification service for
all developers
Tuesday, March 17, 2009

9. Other New Features
• Email sheet - easy for developers to add
email functionality to their apps
• Proximity sensor API
• iPod library access
• New streaming audio/video protocol
designed to pass through firewalls
• Shake API
• Voice Chat API for games
Tuesday, March 17, 2009

10. LifeScan (J&J Company)
• Demoed a diabetes management
application and hardware for iPhone 3.0
• Integrated with email to send alerts
• Other medical devices to be delivered
Tuesday, March 17, 2009

11. Cut/Copy/Paste
• Cut & Paste will finally be delivered in iPhone
3.0
• Double-tap to select text
• Place a Cut/Copy/Paste button above text
• Grab points are provided to expand and/or
contract selection
• Works across applications
• Web content can be copied as well
• Shake to undo
Tuesday, March 17, 2009

12. Landscape
• Landscape keyboard now works for all key
applications - Mail, Notes,
Tuesday, March 17, 2009

13. Text Messaging
• Forward and delete single and multiple text
messages
• MMS support (Multimedia Messaging
Services)
• Supports vCards
• Supports sendingaudio files
• Supports sending location information via
maps
Tuesday, March 17, 2009

14. Voice Memos
• New applications
• Used built-in or external microphone
• You can edit memo within the app
• Can be sent via email or MMS
Tuesday, March 17, 2009

15. Calendar
• Adding support for two new calendars
• CalDAV
• Subscriptions (ICS) - sports teams,
holidays etc.
Tuesday, March 17, 2009

16. Stocks
• Adding support for news stories
• More details for stocks
• Now supports landscape view
Tuesday, March 17, 2009

17. Search
Adding Search to all key applications
including
• Mail
• Calendar
• iPod
• Notes
• Spotlight application searches all apps
Tuesday, March 17, 2009

18. Other Features
• Notes-sync
• Shake-to-shuffle
• Wifi auto-login
• Parental Controls including apps from app
store
• Stereo Bluetooth
• More languages and keyboards
• YouTube account support
Tuesday, March 17, 2009

19. Availability
• iPhone 3.0 beta program started on March
17, 2009
• Availability of iPhone OS 3.0 Summer 2009
• App store will be available in 77 countries
• http://developer.apple.com
• iPhone 3G customers free update
• MMS and Stereo Bluetooth will not work
on 1st gen iPhones
• iPod touch users will have to pay $9.95
Tuesday, March 17, 2009