20081230 Mobile Peer Award


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Endomondo presentation for Mobile Peer Award 2009

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20081230 Mobile Peer Award

  1. 1. Working Draft Last Modified 12/12/2007 01:19:38 Romance Standard Time Printed 3/20/2007 2:54:52 PM W. Europe Standard Time Mobile Peer Awards 2009
  2. 2. Endomondo makes it much more fun to be active... ...and free your endorphins! 1
  3. 3. Endomondo creates an interplay between virtual networks and real life social interaction by using the mobile phone as the key device After installation of the Sign-up with a personal 2 Endotracker the user is 1 profile and download the ready to go! Endotracker All trips are uploaded in 3 real-time and bound to the right geographical place 2
  4. 4. Not launched yet Functionalities and elements on both mobile device and internet Elements Description • Tracking • Saves all your trips in real time Mobile device • Audio coach • Gives you audio updates while you are tracking • Routes • Gives you the possibility to share routes with friends • Gives you the possibility to share pictures from your trips with friends • Gives you routes on the mobile device, hence you can be guided or coached • Live map • Finds your friends while they are tracking Internet • Workouts • Saves all your trips in real time and gives a summary of you all tracked data • Challenges • Gives you the possibility to challenge your friends on e.g., most calories, most miles etc. • Stats • Gives you details on your runs, bike rides etc. • Goalplanner • Gives you a tool for a customized training program for 5k, 10k, half marathon and marathon • Teams and buddies • Shares your trips and routes with friends and option to snoop into what kind of training your friends are doing • Live map • Gives you the possibility to see all online runners, bikers, skiiers etc. 3
  5. 5. Endomondo has unique capabilities to work across phone brands, technologies and sports while integrating social networking tools Endomondo Other products • Endomondo works on different OS’s • Competitors strongly connected to one technology or one OS - E.g., users need a Nokia mobile phone or iPhone with GPS to benefit from the sites • Lack of focus on competitions, sharing of experiences and community • Hence Endomondo can be used Examples across brands of mobile devices • Endomondo combines individual training tools and social networking tools and is useable for many different motion based sports 4 Note: Windows Mobile in a beta version and development on OS X iPhone
  6. 6. Revenue model consists of two main revenue sources... Advertising • Mobile adds: 10-15 sec’s Ads displayed while loading application • News mails: Email sent to user with offers, competitions etc. • Location based adds on map related to tracks • Sponsored routes - E.g., Nike lake route, Salomon Val Thorens route etc. • Banner ads: Traditional banners generating revenue Product add-on’s • Live tracking: Data is sent to profile in real time while exercising • Audio coach: Voice informing about performance, e.g., split times • Detailed maps: Maps with paths and tracks, e.g., in a forest • Goal planner: Helps the user to design a customized training program • Statistics history 5
  7. 7. ...and the user will pay according to a Freemium payment ILLUSTRATIVE model on features, ... Element Free Premium • Tracking, GPS update 30 sec.  • Tracking, GPS update 10 sec.   • Upload to server every 5 min.  • Upload to server every 20 sec.   • Free storage of routes / log   • Individual challenges  • Team challenges   • Ad free environment   • Audio coach   • 5km goalplanner  • 10km goalplanner   • 21,1km goalplanner   • 42,2km goalplanner   • News  • Messages  • Detailed maps   6
  8. 8. ...but Telco’s are obvious potential partners, as Endomondo adds significant value by increasing revenue in data traffic and customer retention Micro payment on special • Customer retention add-on features paid by Telco’s gives two major • Significant added value benefit by increased revenue in data traffic 7
  9. 9. Endomondo’s MGMT team l 8
  10. 10. Jakob Jønck Education Sept. 2002 - Sept. 2005 MA in Political Science at University of Copenhagen in Denmark Sept. 1998 - July 2001 BA in Political Science at University of Copenhagen in Denmark Experience Mar. 2006 - Dec. 2007 Management consultant at McKinsey & Company Feb. 2005 - July. 2005 Intern, Rambøll Management Sep. 2003 - Dec. 2004 Web master and news editor, Digital Taskforce, Ministry of Finance Oct. 2003 - June 2004 Freelance IT consultant, Tribal DDB Aug. 2000 - Dec. 2003 Manager, www.skiskolebooking.dk, start-up company – still successfully run Sep. 1999 - ? Board member, The Danish Association of Professional Ski Instructors Sport experience Skiing Professional ski teacher, 10 years of working experience from the French Ski School Squash Active squash player throughout latest 9 years Surfing Traveled Latin America 3 times, Europe, Indonesia, Australia etc. to surf Tennis Played since the age of 12 Fitness Whenever I can’t do my other sports 9
  11. 11. Mette Lykke Education July 2004 Journalism and media writing at University of Luton in UK Sept. 2003 - Feb. 2006 MA in Political Science at University of Aarhus in Denmark Sept. 2000 - July 2003 BA in Political Science at University of Aarhus in Denmark Winner of The McKinsey Award for excellent results Experience Mar. 2006 - Nov. 2007 Management consultant at McKinsey & Company Aug. 2004 - Dec. 2005 Researcher and journalist at Morgenavisen Jyllands-Posten in Aarhus Aug. 2003 - Jan. 2004 Junior Consultant at Epinion A/S (internship) Sept. 2002 - July 2003 Editor of “Kandestøberen”, a monthly magazine published at the Department of Political Science, University of Aarhus Sport experience Riding Competitive in both show jumping and dressage for 10 years, coach, and organizer of competitions under the Danish Riding Associations Tennis Coach in 3 years and still active player Running Active Fitness Active 10
  12. 12. Thomas Ambus Education Sept. 2002 - Sept. 2004 MA in Computer science at University of Copenhagen in Denmark Sept. 1995 - July 2002 BA in Computer science and Physics at University of Copenhagen in Denmark Experience Feb. 2005 - Oct. 2008 Senior Software Engineer at Kapow Technologies Oct. 2004 - Jan. 2005 Research assistant at University of Copenhagen Jan. 2002 - Dec. 2002 Software developer, BlomInfo A/S 1999 - 2001 Software developer, Neo Ideo A/S Sport experience Running Dedicated runner through many years Fitness Active 11
  13. 13. Christian Birk Education Sept. 1996 - Dec. 2005 MA in Engineering at The Technical University of Denmark, Lyngby Aug. 1993 - June 1994 Lafayette High School, Kentucky, USA Experience Mar. 2006 - Nov. 2007 Management consultant at McKinsey & Company 2006 - Board member, Danish Athletics Federation 2005 - Board member, The Danish Athletes Commission, Organization representing Danish elite athletes June 2004 – Commentator, Eurosport TV, Denmark 2004 - Board member, Team Copenhagen, Elite sport organization in Copenhagen 2004 – Board member, Mediation & Sport Sep. 2002 - Mar. 2006 Analyst, Danish Road Directorate Jan. 2005 - Mar. 2006 Teaching assistant, Technical University of Denmark May 1999 - Sep. 2002 Road race organizer, Sparta Athletics Sport experience Athletics Elite athlete 1998-2004. Danish Champion (1999-2004) and national record holder at 400m. Board member of Danish Athletics Federation Badminton/squash First two levels of Danish coaching education in badminton Fitness / running Active 12
  14. 14. Backup l 13
  15. 15. Focus segments Our target group is expected to consist of five segments that want different things from Endomondo Description Needs Professional athletes Needs a place for fans to keep track of Elite making a living out of their their performance and a place to share sports experiences with other elite athletes Athletes exercising at least Needs a place to keep track of own Serious three times a week performance and challenge friends Men exercising once or Needs competition and social Active men twice per week on average interaction in connection with sports Women exercising once or Needs tracking of training/calories and Active women twice per week on average social interaction People not exercising Needs motivation to get started through Less active regularly but interested in tracking training and meeting getting started likeminded 14