2. Great Marketing
• Great Marketing is that based on Humanity. How do you
connect with your clients, prospects and those you have
never met? What makes you different and what makes that
important? What is in it for me? Why should I care?
3. Keys to answering these questions
involve:
• Being Specific
• Short
• Consistent
• Relevant
4. • Based on creating connectedness
• Allows you to measure connectedness/engagement/data
• Focus is on helping others
• Is mobile/tablet friendly
• Allows you to engage in the moment
Key ways to identify a “good” trend for
2014 and beyond
5. Key ways to identify a “good” trend for
2014 and beyond
• Involves video
• Is free to participate
• Allows you to be flexible and change easily
• Benefits society as a whole and/or is sustainable
• Saves or solves something for someone
7. • Involves pictures, video and/or graphics
• Is it SMART (Specific, Measureable, Attainable, Realistic,
Timely)
Photo from- http://www.cincymarketingsolutions.com/pages/services/media/SMARTMktg175x250-6.jpg
Key “MUSTS” for any marketing
strategy:
