1. How do you increase your sales conversions while insulating yourself against the
risk of additional advertising expenditure. A system such as InstaConversions d
eveloped by Mizzen Media is specifically targeted for the interested procrastina
tors who make up the majority of the merchants' lost potential customer base.
One of their programs has an automated sales agent which is fully customized to
the merchant's site and is set to appear based on criteria determined by the mer
chant.Usually with an ecommerce site this is a one time offer for the customer a
nd appears only when the customer physically exits the site by closing the windo
w or exiting from the homepage.
The automated sales person appears with a strong message of a discount or incent
ive "This is a one time discount of xx%. It will only be available through this
chat..." The interested procrastinator segment is suddenly faced with a decision
. The product they were thinking about purchasing now is even less expensive, bu
t only available if the act at that very moment. This has a significant affect o
n a portion of these customers who will be motivated out of their procrastinatio
n into completing the sale which they were otherwise going to leave behind. Thes
e sales would have been lost but instead the merchant gains a sale and a happy c
ustomer who has received an extra deal.
Mizzen Media runs one of the top programs available aptly named InstaConversions
. They tend to have smashing designs for the merchant sites and they work very c
losely with the merchants to develop a longterm strategy for increasing their co
nversion rates. In a world of corporate coldness it is refreshing to have friend
ly people on the other end of the phone brainstorming as to how to raise your re
venues and improve your business model. They have the experience which comes wit
h specializing in this area. When implemented correctly their program quickly be
comes a major asset and an insignificant cost.
If you are interested in improving your conversion rates and capturing lost cust
omers the what should be your next step? I would highly recommend calling Mizzen
Media and seeing if you qualify for their InstaConversion program. They typical
ly only take on select merchants as their success is built into the success of t
he merchant so they only back the winners. They are great to talk to and usually
provide excellent advice even if your site does not qualify. Additionally you c
ould try to your own sales abandonment protocol although for high level merchant
s the time and expense to develop a program from scratch does not compare to out
sourcing to the experts. The Mizzen Media
InstaConversion page can be found at http://instaconverisons.mizzenmedia.com