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Introduction to digital journey mapping with Smaply

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A short slide deck that introduces you to the journey mapping tool Smaply, the basic methods and the features.

It shows how to use Smaply and get from pen and paper workshops to professional journey mapping presentations. See how to create personas and stakeholder maps with Smaply and how to include others in your work.

The deck can help you to get an overview on Smaply and pitch it to your team or boss.
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Introduction to digital journey mapping with Smaply

  1. 1. INTRODUCTIONTO
 SMAPLY
  2. 2. VISUALIZECUSTOMEREXPERIENCE RESEARCHCUSTOMEREXPERIENCE
  3. 3. “CUSTOMEREXPERIENCEISTHENEWBATTLEFIELD”* 89% of companies expect to compete mostly on the basis 
 of customer experience by 2016 – vs. 36% four years ago. Gartner Research, 2015 Poor customer experiences result in an estimated $83 Billion loss 
 by US enterprises each year because of defections and abandoned purchases. Forbes, 2013 86% of consumers will pay more for a better customer experience.
 RightNow Customer Experience Impact Report, 2011 * Gartner Research, 2015
  4. 4. 1.PENANDPAPER 2.DIGITIZE&COLLABORATE 3.EXPORT,SHARE&PRESENT WHATCANSMAPLYOFFER?
  5. 5. ▶ Digitize workshop results quickly ▶ Present in a professional way ▶ Keep track of your progress and changes in a central place ▶ Evolve customer experience overtime WHATCANSMAPLYOFFER?
  6. 6. FEATURES
  7. 7. PERSONAS ▶ Build empathy with your customers ▶ Focus on needs, fears, any relevant aspects ▶ Enrich your persona using images
  8. 8. JOURNEYMAPS ▶ Identify pain points and opportunities ▶ Use rich visualisations 
 emotional journey, channels, backstage processes
  9. 9. ▶ Clarify who is involved in your project ▶ Identify key stakeholders for your business ▶ Determine who is influencing whom STAKEHOLDERMAPS
  10. 10. EXPORTANDPRESENTYOURRESULTS
  11. 11. EXPORT
  12. 12. EXPORT
  13. 13. EXPORT
  14. 14. Smaply enables you to quickly invite 
 others to comment on a journey map. COLLABORATEWITHSMAPLY
  15. 15. THANKYOU mail@smaply.com

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